Mastercard Launches She Runs This Program Celebrating Entrepreneurship for Black Women in Business and Hip-Hop During GRAMMY® Week
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Wednesday, February 1, 2023
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Today, Mastercard announced it will host She Runs This: Celebrating Entrepreneurship in Business and Hip-Hop, a three-day event in partnership with Femme It Forward , honoring the genre’s 50th anniversary as part of the brand’s programming during GRAMMY® Week.
Key Points:
- Today, Mastercard announced it will host She Runs This: Celebrating Entrepreneurship in Business and Hip-Hop, a three-day event in partnership with Femme It Forward , honoring the genre’s 50th anniversary as part of the brand’s programming during GRAMMY® Week.
- A holistic campaign inclusive of an immersive “Small Business City” in Meta Horizon Worlds, a TikTok challenge, the kickoff of a Fearless Fund grant contest and a national ad campaign will further the brand’s impact on helping Black women entrepreneurs thrive.
- According to recent Mastercard research, 80% of U.S. women entrepreneurs, solo-preneurs, small business owners and content Creators report having financial challenges*.
- She Runs This: Celebrating Entrepreneurship in Business and Hip-Hop: Beginning Thursday, February 2 and running through Saturday, February 4, Black women owned small businesses in Los Angeles will host invited guests for dynamic discussions