Transcreation

Tag Appoints Language-Tech Pioneer Brock Hansen as Head of Localization

Retrieved on:

Wednesday, April 3, 2024

Culture, Shell, CVS, Brock, DI, Language center, Valero, ExxonMobil, Tag, Judgement, Creativity, Transcreation, International business, Language, Economics, CAD, Localization

NEW YORK, April 3, 2024 /PRNewswire/ -- Tag, the global creative production and channel activation partner to brands worldwide, announces the appointment of Brock Hansen as the new Head of Localization for Tag Americas.

Key Points:

NEW YORK, April 3, 2024 /PRNewswire/ -- Tag, the global creative production and channel activation partner to brands worldwide, announces the appointment of Brock Hansen as the new Head of Localization for Tag Americas.
"We're extremely pleased Brock has joined Tag.
His deep understanding and expertise in translation, localization, and language technologies is an immense value to our clients," shares Toby Codrington , Tag Americas CEO.
With Brock at the helm, Tag is poised to lead the way in creating content to effectively communicate brands' messaging across all cultures and languages."

Language Services Market Report 2024-2032, by Service (Translation Services, Interpretation Services, and Others), Component, Application and Region

Retrieved on:

Thursday, March 21, 2024

DUBLIN, March 21, 2024 /PRNewswire/ -- The "Language Services Market Report by Service (Translation Services, Interpretation Services, and Others), Component, Application, and Region 2024-2032" report has been added to ResearchAndMarkets.com's offering.

Key Points:

DUBLIN, March 21, 2024 /PRNewswire/ -- The "Language Services Market Report by Service (Translation Services, Interpretation Services, and Others), Component, Application, and Region 2024-2032" report has been added to ResearchAndMarkets.com's offering.
As globalization continues to drive companies towards international expansion, the market is expanding, providing a significant impetus to the language services market.
Many leading language service providers in Europe leverage artificial intelligence, machine learning, and natural language processing to offer efficient and scalable language services.
Moreover, companies in the language services market are expanding their localization offerings to cater to the needs of global businesses.

Staying On Top of Talent Mobility with Relocation Leader | Now on YouTube

Retrieved on:

Thursday, March 21, 2024

Workforce, Officer, Professional development, Culture, Transcreation, Communication, Trend analysis

"Relocation Leader" stands at the forefront of addressing the intricacies of managing and nurturing talent in a fast-paced and global context.

Key Points:

"Relocation Leader" stands at the forefront of addressing the intricacies of managing and nurturing talent in a fast-paced and global context.
You can expect valuable insights into:
Strategic Talent Planning: Master the art of aligning your global mobility efforts with your organization's talent management objectives.
Trend Analysis: Stay informed about the latest developments in talent mobility, preparing your organization for the future.
Explore our latest offerings, featuring in-depth discussions on transformative strategies and real-world challenges in global mobility.

GetGloby partners with Aleph to localize advertising and marketing content

Retrieved on:

Tuesday, December 12, 2023

Marketing, Language, AI, Transcreation, Translation, Aleph, Partnership, Ecosystem

GetGloby created JAGA after identifying that most available translation engines are general purpose, meaning that they translate to a given language but not to match a specific audience terminology.

Key Points:

GetGloby created JAGA after identifying that most available translation engines are general purpose, meaning that they translate to a given language but not to match a specific audience terminology.
As part of the partnership, Aleph will leverage GetGloby's technology - including JAGA - to efficiently and cost-effectively localize its partners' ads and marketing content to resonate with any given market, region, country, or audience.
Diego Antista, GetGloby CEO said "As a company leveraging AI to break down language barriers, we are pleased to partner with a global enabler such as Aleph.
This partnership will enable Aleph to offer a more holistic translation to our partners and support their overall growth objectives."

Tag Appoints Dr. Balaji as Head of Medical Content for MLR Center of Excellence

Retrieved on:

Tuesday, December 5, 2023

Head, Patient, Medicine, Marketing, Health, Transcreation, Communication, Knowledge, MLR, Center of excellence, Pharmaceutical industry, Industrial design, Tag

NEW YORK, Dec. 5, 2023 /PRNewswire/ -- Tag, the global creative production and channel activation partner to brands worldwide, announces the enhancement of its Medical, Legal Review (MLR) Center of Excellence, reinforcing its commitment to delivering innovative marketing content solutions for health and life sciences brands.

Key Points:

"The strategic addition of Dr. Balaji L G as Head of Medical Content and MLR, signals a significant leap forward for Tag in the health and life sciences marketing landscape," shares George Rex , Tag Americas Chief Client Officer.
Dr. Balaji brings over 16 years of pharmaceutical communications experience to Tag.
His skill and expertise lie in promotional content strategy development, and translating complex scientific concepts into compelling, accurate, and accessible medical content for brands, HCPs, and patients.
Also working alongside Dr. Balaji are Tag Global Business Directors, Patricia Mainiero and Lynnie Strother Palancar , who are leading the creation of innovative, AI-driven content solutions, delivering culturally relevant, personalized content.

RWS Establishes Presence in Africa

Retrieved on:

Tuesday, October 3, 2023

Software, Data Analytics, Other Communications, Finance, Artificial Intelligence, Communications, Professional Services, Technology, University, Government, RWS, Transcreation, Acquisition, Cape Town, Film industry

RWS Holdings plc (“RWS”) today announces the acquisition of Cape Town-based STComms Language Specialists Proprietary Limited (“ST Communications”), one of Africa’s leading language services providers.

Key Points:

RWS Holdings plc (“RWS”) today announces the acquisition of Cape Town-based STComms Language Specialists Proprietary Limited (“ST Communications”), one of Africa’s leading language services providers.
Establishing a local presence and operations in Africa marks a significant milestone for RWS and will enable clients to further their reach into the African market with locally-based talent and linguistic expertise across 40+ African languages.
RWS will extend the availability of machine translation engines for African languages by collaborating with local African universities, through the RWS Campus, and fine-tuning machine learning models with native speakers.
The RWS Campus, which nurtures talent and provides free translation tools to 700+ universities globally, currently works with 16 universities across Africa.

For A Bright Future Foundation Scholar Daniela Palacios Breaks Barriers with Debut Bilingual Book

Retrieved on:

Tuesday, August 29, 2023

MIAMI, Aug. 29, 2023 /PRNewswire/ -- Louis Hernandez Jr.'s Foundation For A Bright Future ("For a Bright Future," "FABF"), a 501(c)(3) nonprofit organization focused on key areas of inequality for underserved children is proud to announce the release of a remarkable children's book by its accomplished scholar, Daniela Palacios. Titled "Sara's New Country and New Friend / El nuevo país y la nueva amiga de Sara," this bilingual book is valuable to children's literature and not only showcases Daniela's talent but also serves as an inspiration to children everywhere.

Key Points:

MIAMI, Aug. 29, 2023 /PRNewswire/ -- Louis Hernandez Jr.'s Foundation For A Bright Future ("For a Bright Future," "FABF"), a 501(c)(3) nonprofit organization focused on key areas of inequality for underserved children is proud to announce the release of a remarkable children's book by its accomplished scholar, Daniela Palacios.
Daniela Palacios, an exceptional nineteen-year-old student at Columbia University, is a shining example of dedication and passion.
Daniela has made incredible strides in her academic journey by pursuing dual degrees in Economics & Political Science and Public & Urban Education.
As the recipient of the prestigious 2022 For A Bright Future Dr. Emma Lerew Scholarship, supporting future educators.

Dentsu Agrees To Acquire Tag To Grow Creative Production And Customer Transformation & Technology Capabilities

Retrieved on:

Tuesday, March 7, 2023

Upon completion, the acquisition will take dentsu's Customer Transformation and Technology (CT&T) net revenues to 34% from 32% for FY2022.

Key Points:

Upon completion, the acquisition will take dentsu's Customer Transformation and Technology (CT&T) net revenues to 34% from 32% for FY2022.
Tag works with leading brands to transform their business and marketing capabilities to deliver content at speed and scale across channels, cultures, and regions.
The acquisition will substantially bolster dentsu's creative digital production capabilities, adding 2,800 colleagues located across 29 countries around the world, with one global production hub and ten specialist hubs.
On completion, Tag will represent approximately 3% of dentsu revenues and adds long-term, contracted revenue streams.

Dentsu Agrees To Acquire Tag To Grow Creative Production And Customer Transformation & Technology Capabilities

Retrieved on:

Tuesday, March 7, 2023

Upon completion, the acquisition will take dentsu's Customer Transformation and Technology (CT&T) net revenues to 34% from 32% for FY2022.

Key Points:

Upon completion, the acquisition will take dentsu's Customer Transformation and Technology (CT&T) net revenues to 34% from 32% for FY2022.
Tag works with leading brands to transform their business and marketing capabilities to deliver content at speed and scale across channels, cultures, and regions.
The acquisition will substantially bolster dentsu's creative digital production capabilities, adding 2,800 colleagues located across 29 countries around the world, with one global production hub and ten specialist hubs.
On completion, Tag will represent approximately 3% of dentsu revenues and adds long-term, contracted revenue streams.

United Language Group Receives John Deere Achieving Excellence Partner Award for 4th Consecutive Year

Retrieved on:

Tuesday, January 31, 2023

Linguistics, Marketing, Local service delivery, Communication, Partnership, Deere, ULG, Culture, Transcreation, Management

Minneapolis, Minnesota, Jan. 31, 2023 (GLOBE NEWSWIRE) -- For the fourth consecutive year, United Language Group (ULG) has been awarded John Deere’s Achieving Excellence Partner-Level Award for our innovative localization and transcreation solutions.

Key Points:

Minneapolis, Minnesota, Jan. 31, 2023 (GLOBE NEWSWIRE) -- For the fourth consecutive year, United Language Group (ULG) has been awarded John Deere’s Achieving Excellence Partner-Level Award for our innovative localization and transcreation solutions.
“Every year we endeavor to meet John Deere's unique requirements and high expectations whilst also bringing our expertise and innovation to the table.
With more than 180 years of experience, John Deere provides cutting-edge solutions with a focus on sustainable crop and land management.
“John Deere is leading the Industrial market into the technologically enhanced future that will enable them to dominate global markets.