New Era Cap plans new collaboration with pro BMX athlete Nigel Sylvester
BUFFALO, N.Y., March 19, 2024 /PRNewswire/ -- New Era Cap LLC, the international sports and lifestyle brand, has partnered with Nigel Sylvester for a multi-year collaboration as brand ambassador and creative advisor, bringing the professional BMX athlete's unique and authentic style to several upcoming projects.
- Known globally for his progressive BMX style, and immersive storytelling, as well as his adventurous spirit and cultural influence, Sylvester and New Era will collaborate with the Nigel Sylvester Foundation to celebrate National Bicycle Month in May.
- "Nigel is not only a phenomenal athlete and innovative BMX rider, but his artistic expression and style bring a fresh, unconventional approach to storytelling," said Mark Maidment, SVP of Brand for New Era Cap.
- This new collaboration between New Era and Nigel Sylvester builds on their previous work together in 2017 with an expanded, more ambitious partnership.
- Follow New Era Cap on social media channels (@neweracap) and online (neweracap.com) to stay up to date on the latest information on these collaborative collections.