Miller Lite

VIZZY BECOMES EXCLUSIVE HARD SELTZER OF PICKLEBALL IN NEW PARTNERSHIP WITH PROFESSIONAL PICKLEBALL ASSOCIATION

Retrieved on: 
Thursday, October 6, 2022
Riviera Country Club, Darling Tennis Center, Female, Maharajkumar of Vizianagram, Life, Mimosa, PPA, NYSE, Lindner Family Tennis Center, TAP, Drink, Twitter, Multimedia, Wine, History, Coors Brewing Company, Commissioner, Partnership, Miller Lite, Coors, Coors Light, Health, Ukactive, Montreal Exchange, Association, Jacob Leinenkugel Brewing Company, Male, Social media, Sport, Molson Coors Beverage Company, CEO, World Class IT, Environment, VIP, Molson Brewery, Tennis, Blue moon, IRI, View, Beer, Online shopping, Beer, Carling Brewery

CHICAGO, Oct. 6, 2022 /PRNewswire/ -- Molson Coors Beverage Company (NYSE: TAP) today announces a new partnership with the Professional Pickleball Association (PPA). The new agreement will pair the company's iconic beverages with one of the hottest sports in the United States and will make Vizzy the first-ever "Official Hard Seltzer of the PPA Tour."

Key Points: 
  • Molson Coors Brings Lineup of Beer, Hard Seltzer and Non-Alc to the PPA, Starting This Fall
    CHICAGO, Oct. 6, 2022 /PRNewswire/ -- Molson Coors Beverage Company (NYSE: TAP) today announces a new partnership with the Professional Pickleball Association (PPA).
  • Since then, it's exploded in popularity, drawing in 4.6 million players and becoming the nation's fastest-growing sport, according to the Sports & Fitness Industry Association.
  • "Led by our vibrant and flavorful Vizzy Hard Seltzer family, which includes everything from tropical fruit to mimosa flavors, we can't wait to serve a whole new vibe on and off the court and establish Vizzy as the leading hard seltzer playing in pickleball."
  • "Bringing aboard Molson Coors and Vizzy Hard Seltzer builds on this idea and helps bring people together whether they're competing on-court or cheering from the sidelines."

TerraZero Technologies, Inc. Deploys Miller Lite's Second Activation in Decentraland in Collaboration with Global Superstar and Entrepreneur J Balvin

Retrieved on: 
Monday, August 15, 2022
Decentraland, Miller Lite, Multimedia, Adoption, Comment, Industry, Forward-looking statement, Adventure, Phrase, Failure, Lite, Molson Coors Beverage Company, Technology, Semantic Web, Environment, Cryptocurrency, Life, Web3, Marketing, CMO, Company, COVID-19, Clothing, CXO, Social engagement, Virus, CPG, Intention, Socialization, Miller, Music, News, Goal, Software, Solution, KPI, Time, Longevity, Consultant, Video game, Toy, Risk management, Public relations, Online shopping, BC, Metaverse, Non-fungible token

TerraZero Studio deploys Miller Lite's second fully interactive bar experience in collaboration with global superstar and entrepreneur J Balvin.

Key Points: 
  • TerraZero Studio deploys Miller Lite's second fully interactive bar experience in collaboration with global superstar and entrepreneur J Balvin.
  • Users can collect Miller Lite x J Balvin Bodegawear wearables.
  • VANCOUVER, BC, Aug. 15, 2022 /PRNewswire/ - TerraZero Technologies Inc. ("TerraZero" or the "Company"), a vertically integrated Metaverse technology company, announces the second activation from Miller Lite's ( www.millerlite.com ) "Meta Lite Bar" in collaboration with world-renowned, music sensation, J Balvin in Decentraland( www.decentraland.org ).
  • The activation sees TerraZero bring back the Miller Lite Meta Lite Bar for another experience, after their successful Big Game Day activation in February 2022this time with global sensation J Balvin.

Game On: Molson Coors Will Return to Super Bowl LVII with First In-Game Spot in 30+ Years

Retrieved on: 
Thursday, July 14, 2022
Advertising, Retail, Communications, Sports, Football, Wine & Spirits, People, Molson Coors Beverage Company, Biophysical environment, Blue moon, Marketing, Molson Brewery, Multimedia, News, Drink, Coors, Environment, Social, 2021–22 NCAA football bowl games, Human, URL, Coors Brewing Company, Coors Light, Super Bowl, Twitter, Miller Lite, Beer, Metaverse, Beer, Carling Brewery

View the full release here: https://www.businesswire.com/news/home/20220714005300/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20220714005300/en/
    Game On: Molson Coors Will Return to Super Bowl LVII with First In-Game Spot in 30+ Years (Graphic: Business Wire)
    This news comes at a time when Molson Coors is outperforming nearly every other major brewer in terms of industry-share gains.
  • For Super Bowl LVII, Molson Coors believes having multiple beer advertisers will lead to a more entertaining experience for viewers.
  • Since 1989, theres only been one official beer advertiser during the Super Bowl, and honestly, thats no fun, said Molson Coors Chief Marketing Officer, Michelle St. Jacques.
  • For more than two centuries, Molson Coors has been brewing beverages that unite people to celebrate all lifes moments.

Miller Lite Launches Limited Edition Can To Honor Female Brewers This Fourth of July

Retrieved on: 
Wednesday, June 22, 2022
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CHICAGO, June 22, 2022 /PRNewswire/ -- The Fourth of July is beer's biggest weekend. And for good reason: nothing feels more American than enjoying a cold beer on America's birthday. But this year Miller Lite is unveiling the truth: there's no beer without women. A group of women called "Ale Wives" were the unsung heroes who brought beer to America in the first place, yet according to a recent poll only three percent of Americans know that fact.

Key Points: 
  • But this year Miller Lite is unveiling the truth: there's no beer without women.
  • In 1734, Mary successfully ran a Philadelphia brewery, becoming the first American woman to own and operate one.
  • Additionally,Miller Lite is committing to long-term development and representation of women in the beer industryto support the next generation of female brewers.
  • A "case" is defined as a twenty-four (24) count 12oz Miller Lite pack with an average price of $18.99.

Cheers to New Dads: Miller Lite Announces 'Beer Registry' to Fuel Dadhood Celebrations This Father's Day

Retrieved on: 
Monday, June 13, 2022
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CHICAGO, June 13, 2022 /PRNewswire/ -- Parenthood has always been something to celebrate and while there's plenty of showers and festivities, we all know new dads are secretly dreaming of what they really want to celebrate with – beer. That's why this Father's Day, Miller Lite is delivering its own beautiful, bundle of joy to fuel fatherhood initiations across the country: the Miller Lite Beer Registry — the first-ever beer registry made just for soon-to-be dads!

Key Points: 
  • That's why this Father's Day, Miller Lite is delivering its own beautiful, bundle of joy to fuel fatherhood initiations across the country: the Miller Lite Beer Registry the first-ever beer registry made just for soon-to-be dads!
  • Filled with endless Miller Lite possibilities like six packs and tall boys, the Beer Registry is every beer-loving, new dad's dream (and it's ridiculously simple).
  • The Miller Lite Beer Registry will also be the exclusive spot to purchase the first-ever Miller Lite drinking experience in the future with the Miller Lite Beer Bond!
  • To launch the Miller Lite Beer Registry, the brand partnered with country music star, Miller Lite superfan and new dad-to-be, Luke Combs , to show his enthusiasm for his first Father's Day and the Miller Lite Beer Registry on social media.

BIGG Digital Assets Inc. Reports Financial Results For Q1 2022

Retrieved on: 
Monday, May 30, 2022
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VANCOUVER, British Columbia, May 30, 2022 (GLOBE NEWSWIRE) -- BIGG Digital Assets Inc. ("BIGG" or the "Company")(CSE: BIGG; OTCQX: BBKCF; WKN: A2PS9W), owner of Netcoins ( Netcoins.ca ) (Netcoins), the online cryptocurrency brokerage that makes it easy for Canadians to buy, sell, and understand cryptocurrency, and Blockchain Intelligence Group ( blockchaingroup.io ) (BIG), a leading developer of blockchain technology search, risk-scoring and data analytics solutions, is pleased to report Q1 2022 financial results.

Key Points: 
  • VANCOUVER, British Columbia, May 30, 2022 (GLOBE NEWSWIRE) -- BIGG Digital Assets Inc. ("BIGG" or the "Company")(CSE: BIGG; OTCQX: BBKCF; WKN: A2PS9W), owner of Netcoins ( Netcoins.ca ) (Netcoins), the online cryptocurrency brokerage that makes it easy for Canadians to buy, sell, and understand cryptocurrency, and Blockchain Intelligence Group ( blockchaingroup.io ) (BIG), a leading developer of blockchain technology search, risk-scoring and data analytics solutions, is pleased to report Q1 2022 financial results.
  • All financial information in this press release is prepared in accordance with International Financial Reporting Standards as issued by the International Accounting Standards Board.
  • In Q1, BIGG also invested in TerraZero acquiring a ~30% ownership position, and TerraZero began generating revenue and serving brands such as Miller Lite.
  • Finally, despite a depressed crypto market thus far in 2022, BIGG continues to develop its primary businesses and invest in new emerging businesses and opportunities.

It's Griller Time: Miller Lite Announces New Beer-infused Charcoal to 'Lite' up Grills This Summer

Retrieved on: 
Monday, May 23, 2022
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CHICAGO, May 23, 2022 /PRNewswire/ -- Summer is the season of beer. Warmer temps make cold ones a no-brainer from Memorial Day weekend to Labor Day, but not all light beers are created equal, and not all grill owners are BBQ masters. Miller Lite, the light beer synonymous with "great taste," is bringing its iconic beer taste where it belongs – the grill. Introducing Miller Lite Beercoal, the first-ever Miller Lite-infused charcoal.

Key Points: 
  • Miller Lite, the light beer synonymous with "great taste," is bringing its iconic beer taste where it belongs the grill.
  • "Summer is all about outdoor cookouts and get-togethers, which means plenty of Miller Time," said Anne Pando, director of marketing for Miller Lite.
  • This year, Miller Lite is showing up to outdoor beer bashes as the obvious and tastiest choice with the "Summer Loves Beer" program, which leans into a summer match made in heaven: grilling and Miller Lite.
  • For more information on Miller Lite, checkout www.millerlite.com and follow Miller Liteon Instagram , Facebook and Twitter .Miller Lite Beercoalwas created by DDB Chicago.

Miller Lite and Dr. Eric Cervini Spotlight Ten Pivotal Bars in LGBTQ+ History with Release of New Guidebook, 'Beers & Queer History'

Retrieved on: 
Thursday, May 19, 2022
Stonewall Inn, Social justice, Atlantic hurricane season, University, Equality Florida, Eric Cervini, Pulitzer Prize for History, Deviance (sociology), LGBT History Month, Restaurant, Twitter, Miller Lite, Kentucky Equality Federation, Equality Federation, Queerty, Beer, Triangle, Marketing, Research, United Kingdom, Board, Jax Brewing Company, Freedom, Harvard College, NYT, Black Cat Tavern, Guide, Harvard University, Doctor of Philosophy, Multimedia, Adviser, Partnership, Organization, Miller Brewing Company, Mattachine Society, History, Molson Coors Beverage Company, Club One, Pulitzer Prize, Queer, Homosexuality, Freedom Oklahoma, Instagram, Basic Rights Oregon, Water, Savanna, The White Horse Inn

CHICAGO, May 19, 2022 /PRNewswire/ -- Following its pre-order launch during LGBTQ+ History Month in October 2021, Miller Lite and Dr. Eric Cervini are now releasing physical copies of the new guidebook, 'Beers and Queer History', which explores the little-known stories of ten iconic queer bars throughout history. From New York City to San Francisco and many places in between, the book gives a historical perspective to some of the most treasured queer spaces both past and present including: White Horse Inn (Oakland, Calif.), The Chicken Hut (Washington D.C.), Black Cat Cafe (San Francisco), Julius' (New York City), Black Cat Tavern (Los Angeles), Rusty's (Philadelphia), The Stonewall Inn (New York City), Jeffery Pub (Chicago), Club One (Savannah, Georgia), Panic Bar (Lincoln, Neb.).

Key Points: 
  • The guide features original illustrations from Miller Lite and historical context from Dr. Eric Cervini, Pulitzer Prize nominee and celebrated LGBTQ+ historian.
  • "It was thrilling as a historian to get an opportunity to dive into the stories of one of my favorite topics, historical queer spaces," says Dr. Cervini.
  • "I'm honored to share these stories in partnership with Miller Lite as queer history so often goes unshared with mainstream society."
  • In 2022, Miller Lite will donate an additional $200,000 to Equality Federation to support its network of state-based organizations focused on LGBTQ+ community advocacy.

TerraZero Technologies Inc. Offers Corporate Update & Business Development Amid Rapidly Growing Metaverse Adoption

Retrieved on: 
Thursday, April 21, 2022
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The Company focuses on three main business areas: its development studio, its software platform division, and its data analytics unit.

Key Points: 
  • The Company focuses on three main business areas: its development studio, its software platform division, and its data analytics unit.
  • TerraZero is ideally positioned in a rapidly growing technology sector with a potential of 2.0 bil.
  • In addition, TerraZero owns significant amounts of virtual land assets in multiple metaverse worlds, and is one of the largest landowners in Decentraland ( www.decentraland.org ).
  • TerraZero is a vertically integrated Metaverse development group and leading Web 3.0 technology company specializing in the Metaverse space.

Light Beer Shouldn't Taste Like Water: Miller Lite Introduces New Campaign & Liquid "Beer Drops" in Time for National Beer Day

Retrieved on: 
Monday, April 4, 2022
Molson Coors Beverage Company, Jax Brewing Company, Beer, City, Friends, National Beer Day, Humour, Internet, Miller Lite, Chicago, PR, Miller Brewing Company, Drop, Radio, Twitter, NCAA, Taste, Facebook, VP, Intact Media Group, Water, Instagram, National Beer Day (United States), History

CHICAGO, April 4, 2022 /PRNewswire/ -- National Beer Day, a holiday most beer brands use to push giveaways and deals, is coming up on April 7. And sure, free beer is nice – but only if the beer actually tastes good. To celebrate beers' big day, Miller Lite is debuting a new campaign, focused on great taste and that first-sip feeling only Miller Lite can bring. Along with the campaign, the brand is also releasing limited-edition Beer Drops: Miller Lite's liquid taste enhancer that adds more beer taste to other light beers.

Key Points: 
  • To celebrate beers' big day, Miller Lite is debuting a new campaign, focused on great taste and that first-sip feeling only Miller Lite can bring.
  • Along with the campaign, the brand is also releasing limited-edition Beer Drops: Miller Lite's liquid taste enhancer that adds more beer taste to other light beers.
  • National Beer Day is the perfect moment to celebrate the great taste that has made Miller Lite special since 1975."
  • In honor of National Beer Day, Miller Lite encourages fans to reward themselves with more light beer taste, regardless of the label.