Guideline Expands Executive Leadership Team
NEW YORK, Aug. 16, 2023 /PRNewswire/ -- Guideline (formerly PC Dreamscape), a portfolio company of the private equity firm GTCR, announced the expansion of its executive leadership team with the appointment of Matt Novick as Chief Financial Officer.
- NEW YORK, Aug. 16, 2023 /PRNewswire/ -- Guideline (formerly PC Dreamscape), a portfolio company of the private equity firm GTCR, announced the expansion of its executive leadership team with the appointment of Matt Novick as Chief Financial Officer.
- As Chief Financial Officer, Novick brings nearly 20 years of advertising and marketing technology experience, holding numerous financial and operational leadership positions.
- Novick's appointment to the executive team comes on the heels of Guideline's recent acquisition of Mediaocean's Lumina , and the company's rebranding from PC Dreamscape to Guideline.
- "We're excited to welcome Matt to the team and leverage his experience and expertise in this industry, along with his passion to support our mission," said Scott Knoll, CEO of Guideline.