Mango Industry Seeing Unprecedented Growth Heading Into Summer
Retrieved on:
Wednesday, May 17, 2023
ORLANDO, Fla., May 17, 2023 /PRNewswire/ -- The mango industry is having record volume of high-quality fruit arriving in the U.S. this year. Mango volume for the past three weeks has topped the charts at 4.4M, 5.1M and 4.6M boxes per week. The National Mango Board has engaged its growers, importers, and retailers to initiate key marketing strategies to drive sales for this superfruit heading into June's National Mango Month and National Mango Day on July 22. Traditionally, June and July are peak months for mango volume however, the unheard of numbers further extends the opportunity for more consumers sales.
Key Points:
- Mango volume for the past three weeks has topped the charts at 4.4M, 5.1M and 4.6M boxes per week.
- The National Mango Board has engaged its growers, importers, and retailers to initiate key marketing strategies to drive sales for this superfruit heading into June's National Mango Month and National Mango Day on July 22.
- To support the incoming mango supply, the National Mango Board has taken the initiative to activate key marketing campaigns like Cinco de Mango, Party with Mango, the highly successful mango Origin Stories and adding a shopability feature to its recipes through Chicory.
- The National Mango Board recommends retailers talk to their suppliers for specific information on availability and sizes , and to their National Mango Board retail marketing consultant for more information and resources – like our mango display bins – to promote this summertime favorite.