PopUp Bagels Closes $8M Series A Round
PopUp Bagels was launched in the pandemic in 2020 out of the home kitchen of Adam Goldberg in Westport, Conn. After handing them out to neighbors, word began to spread about what made them the best bagel on the planet -- the crispy outside, chewy inside and the perfect amount of seeds. Soon, people began to pay for them by ordering them online days in advance and picking them up at specified times and locations.
- The round was led by Stripes, a NYC-based growth equity firm which has funded such iconic brands as Levain Bakery and Erewhon Organic Grocer.
- Investors in the previous round including Darren Rovell's Tastemaker Capital and Habitat Partners, the investment arm of Red Antler, also returned to coinvest.
- It was not long before I realized we needed to finance our operation to allow more of the world to experience the PopUp Bagel way."
- PopUp Bagels, whose motto is "Not Famous But Known" doesn't just sell the bagel.