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Jacquelyn Baker Named CEO of Omnicom Commerce Group

Retrieved on:

Thursday, June 8, 2023

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NEW YORK, June 8, 2023 /PRNewswire/ -- Omnicom Commerce Group (OCG) today announced the appointment of Jacquelyn Baker as CEO following Sophie Daranyi's decision to step down to pursue consultancy and non-profit opportunities.

Key Points:

NEW YORK, June 8, 2023 /PRNewswire/ -- Omnicom Commerce Group (OCG) today announced the appointment of Jacquelyn Baker as CEO following Sophie Daranyi's decision to step down to pursue consultancy and non-profit opportunities.
Baker will report to Michael Larson, CEO of the DAS Group of Companies (DAS).
"I am humbled, honored, and thrilled to be joining the Omnicom Commerce Group family to lead this talented collective of industry defining agencies and capabilities into the future of commerce for our clients," said Baker.
Prior to her role as OCG CEO, Daranyi was CEO of Haygarth, where she led the agency's sale to Omnicom in 2015.

Credera Unveils OPMG Marketing Analytics Platform, Aims to Simplify Data and Drive Higher Customer Engagement

Retrieved on:

Wednesday, November 30, 2022

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MAP helps marketing teams by blending enterprise patterns, cloud technology, and off-the-shelf software to unify customer data, segment customers, orchestrate real-time experiences, and measure the customer journey.

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MAP helps marketing teams by blending enterprise patterns, cloud technology, and off-the-shelf software to unify customer data, segment customers, orchestrate real-time experiences, and measure the customer journey.
"To help solve this, OPMG's MAP takes companies from simple data collection to valuable insights by building a data pipeline that activates real-time customer insights.
To demystify data, a cloud-based MAP builds a data pipeline that takes companies from simple data collection to activating valuable insights.
The goal is to use data to enhance one-to-one customer experiences and to drive meaningful, insight-based change.

Omnicom's Credera Announced Support for AWS for Advertising & Marketing Initiative

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Tuesday, November 29, 2022

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DALLAS, Nov. 29, 2022 /PRNewswire/ -- Credera , a global boutique consulting firm focused on strategy, transformation, data, and technology, today announced support for the AWS for Advertising and Marketing initiative from Amazon Web Services (AWS) to accelerate advertising and marketing transformation.

Key Points:

DALLAS, Nov. 29, 2022 /PRNewswire/ -- Credera , a global boutique consulting firm focused on strategy, transformation, data, and technology, today announced support for the AWS for Advertising and Marketing initiative from Amazon Web Services (AWS) to accelerate advertising and marketing transformation.
AWS for Advertising & Marketing is an initiative featuring services and solutions purpose-built to meet the needs of advertising agencies, marketers, publishers, ad technology providers, and analytics service providers.
For customers looking for prescriptive, solution-specific support, AWS for Advertising & Marketing identifies leading industry partners, like Credera, in each area.
Clients can explore more about Credera's work with AWS, marketing technology expertise, and solutions for the AWS Marketing & Advertising initiative here: www.credera.com/aws-advertising-marketing
Headquartered in Dallas, Credera has a team of more than 4,000 talented consultants around the globe.

Credera Becomes AWS Security Competency Partner

Retrieved on:

Thursday, November 3, 2022

DALLAS, Nov. 3, 2022 /PRNewswire/ -- Credera, a global boutique consulting firm focused on strategy, transformation, data, and technology, today announced the achievement of the Amazon Web Services (AWS) Security Competency status.

Key Points:

DALLAS, Nov. 3, 2022 /PRNewswire/ -- Credera, a global boutique consulting firm focused on strategy, transformation, data, and technology, today announced the achievement of the Amazon Web Services (AWS) Security Competency status.
"This AWS Security Competency reinforces the trust our clients have in Credera to provide value to their customers with safe and scalable cloud solutions."
"The importance of security cannot be overstated; it is core to everything we do at Credera," said James Shaw, Cloud Security Lead at Credera in the UK.
"The achievement of the AWS Security Competency is a demonstration of our commitment to protecting our clients from cyber risks."

Kevin Allan Returns to Changing Our World as Executive Vice President

Retrieved on:

Thursday, October 6, 2022

NEW YORK, Oct. 6, 2022 /PRNewswire/ -- Changing Our World, Inc. , a global fundraising, strategy and social impact firm advising leading nonprofits and corporations, today announced Kevin Allan has returned to the company as executive vice president with overall responsibility for client success.

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NEW YORK, Oct. 6, 2022 /PRNewswire/ -- Changing Our World, Inc. , a global fundraising, strategy and social impact firm advising leading nonprofits and corporations, today announced Kevin Allan has returned to the company as executive vice president with overall responsibility for client success.
"Kevin is driven by a genuine commitment to delivering meaningful solutions and value, and we are thrilled to welcome him back to Changing Our World," says Brian Crimmins, Chief Executive Officer of Changing Our World.
"In this time of urgency and opportunity, Changing Our World is providing its clients with insights, strategies, and support that are enabling them to significantly advance their missions," says Kevin Allan, Executive Vice President.
Changing Our World is a trusted fundraising and social impact consulting firm that advises leading corporations and nonprofit organizations.

Credera Achieves AWS Machine Learning Competency

Retrieved on:

Wednesday, October 5, 2022

DALLAS, Oct. 5, 2022 /PRNewswire/ -- Credera , a global boutique consulting firm focused on strategy, transformation, data, and technology, today announced the achievement of the Amazon Web Services (AWS) Machine Learning competency .

Key Points:

DALLAS, Oct. 5, 2022 /PRNewswire/ -- Credera , a global boutique consulting firm focused on strategy, transformation, data, and technology, today announced the achievement of the Amazon Web Services (AWS) Machine Learning competency .
This is AWS' way of recognizing that Credera has proven ability to leverage complex machine learning workloads in production across many customers, backed by rigorous methodology.
Our highly trained data science team brings deep capability to deliver on the cutting edge of machine learning.
"We're delighted that our capabilities in machine learning and supporting our clients in getting the best out of their ML efforts on AWS have been recognized with this competency," said Ian Thomas, Chief Data Officer in Credera's UK office.

Tracy-Locke Names Curt Munk Chief Strategy Officer

Retrieved on:

Wednesday, September 14, 2022

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CHICAGO, Sept. 14, 2022 /PRNewswire/ -- Curt Munk is joining Tracy-Locke, a leading commerce and communications agency, as Chief Strategy Officer (CSO). This is the latest move in a set of strategic business decisions for the agency that started with the naming of Tina Manikas as President last June, followed by its expanded executive leadership board last September, and most recently, the agency's 'Compelling Commerce' repositioning in August.

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As CSO, Munkwill lead strategy and CX planning teams across all global offices, focusing on creating Compelling Commerce strategies that inspire innovation and shape the future for Tracy-Locke's clients.
"We're at an exciting crossroad for Tracy-Locke as we start to culminate the strategic business decisions we've made this past year," Manikas said.
"As we continue to drive Tracy-Locke into its next era, I'm thrilled to welcome Curt Munk to our executive leadership board.
OCG is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE:OMC)

Tracy-Locke Rebrands with Intentional Focus on Its People and Beliefs

Retrieved on:

Tuesday, August 9, 2022

DAS, Diageo, Pizza Hut, Industry, PepsiCo, NYSE, Kellogg, Commerce, Technology, Samsung, LEGO, Shopper, Creativity, Ziploc, Human, Marketing, Silver, Program, DA-Group, Locke, Empathy, Pepsi, Company, S. C. Johnson & Son, Tracy, Omnicom Group, Gold, OMC, OCG, Online shopping, Management, Lady Godiva

DALLAS, Aug. 9, 2022 /PRNewswire/ -- Tracy-Locke, leading commerce and communications agency, is introducing a new brand identity centered around the belief that there is no commerce problem in the world creativity cannot solve. This comes on the heels of two gold and one silver Effie awards in the Omnichannel Shopper Solution and Multi-Retailer Shopper Solution categories, solidifying Tracy-Locke's track record of creative innovation that uniquely positions the agency to deliver compelling commerce to the marketplace.

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The small-but-mighty hyphen represents the agency's integrated yet independent approach that fosters a creative work environment where everyone has a voice and seat at the table.
"They are dreamers, planners, artists and data gurus who keep our agency ahead of the commerce curve."
This spirit of diverse and dynamic collaboration holds true today and drives what Tracy-Locke believes is the future of the industry compelling commerce.
"As we rebrand, we're placing an even more intentional focus on these pillars as we take care of our people, our clients and shape the future of commerce marketing."

Omnicom Names Matt McNally CEO of Omnicom Health Group

Retrieved on:

Thursday, June 2, 2022

NEW YORK, June 2, 2022 /PRNewswire/ -- Omnicom Group (NYSE:OMC) today announced the appointment ofMatt McNallyas CEO of Omnicom Health Group (OHG), the largest healthcare marketing and communications network in the world and part of Omnicom'sDAS Group of Companies (DAS).

Key Points:

NEW YORK, June 2, 2022 /PRNewswire/ -- Omnicom Group (NYSE:OMC) today announced the appointment ofMatt McNallyas CEO of Omnicom Health Group (OHG), the largest healthcare marketing and communications network in the world and part of Omnicom'sDAS Group of Companies (DAS).
McNally also proved his ability to drive profitability and implement new client offerings in his earlier roles as Group President and Chief Media Officer of Publicis Health, President of Publicis Health Media, and Executive Vice President of Digitas Health.
DAS Group of Companies, a division of the Omnicom Group Inc. (NYSE:OMC), is a global group of marketing services companies comprised of the Health Group, the Precision Marketing Group, the Commerce Group, and the Advertising Collective.
Omnicom Health Group( www.omnicomhealthgroup.com ) is a global collective of communications companies with more than 4,600 dedicated healthcare communications specialists.

Credera Achieves the AWS DevOps Competency Status

Retrieved on:

Tuesday, May 17, 2022

The designation recognizes Credera's long history of successfully accelerating our clients' AWS infrastructure and application delivery leveraging DevOps tooling, processes, and best practices.

Key Points:

The designation recognizes Credera's long history of successfully accelerating our clients' AWS infrastructure and application delivery leveraging DevOps tooling, processes, and best practices.
Credera houses Omnicom's Amazon Center of Excellence, enriched by this DevOps Competency and recent Data & Analytics Competency and Well Architected Partner Program achievements.
"Achieving the AWS DevOps Competency represents a significant achievement and validates Credera's longstanding vision to integrate DevOps into the heart of every client solution," said Peter Kiernan, Director and AWS DevOps leader in the UK.
"We are thrilled to announce we have earned the AWS DevOps Competency, which demonstrates our track record of helping clients adopt a DevOps mindset and implement tools and practices to enhance their business agility."