National CineMedia & Screenvision Media Conduct Joint Effort to Assess Moviegoer Sentiment
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Monday, August 16, 2021
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Cinema advertising networks National CineMedia (NCM) and Screenvision Media today shared the results of the companies first joint research effort, a survey assessing the impact of the COVID-19 Delta variant on movie fans and their movie-going outlook.
Key Points:
- Cinema advertising networks National CineMedia (NCM) and Screenvision Media today shared the results of the companies first joint research effort, a survey assessing the impact of the COVID-19 Delta variant on movie fans and their movie-going outlook.
- Monthly box office figures also support the surveys results, with returns steadily increasing month-over-month.
- National CineMedia, Inc. (NASDAQ:NCMI) owns a 48.2% interest in, and is the managing member of, National CineMedia, LLC.
- Headquartered in New York, N.Y., Screenvision Media is a national leader in cinema and premium video advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers.