DMA's

Nexstar Media Group to Acquire The CW Network

Retrieved on: 
Monday, August 15, 2022
Other Consumer, Technology, Entertainment, Marketing, Advertising, Communications, Audio, Video, General Entertainment, TV and Radio, Consumer, Loeb, U.S. Securities and Exchange Commission, Kirkland & Ellis, CW, Industry, Television, Sport, Forward-looking statement, Living TV Group, Private Securities Litigation Reform Act, NXST, Season, Warner, Leadership, DC Super Hero Girls (TV series), LLC, The CW, The Vampire Diaries, Achievement, Security (finance), Communication, NewsNation, Antenna TV, TV3 Winchester, LLP, Food Network, Review, The CW Plus, Nexstar Media Group, Acquisition, NASDAQ, DMA's, Guggenheim Partners, Gossip Girl, News, Webcast, Network, Ownership, Nasdaq, Rewind (TV channel), Advertising, Media Group, CBS, Conference, Warner Bros., Management, Video game, Broadcasting, Smallville, Nexstar, Supernatural

Nexstar Media Group, Inc. (Nasdaq: NXST) (Nexstar) (the Company) announced today that it entered into a definitive agreement to acquire a 75 percent ownership interest in The CW Network, LLC (The CW or the Network).

Key Points: 
  • Nexstar Media Group, Inc. (Nasdaq: NXST) (Nexstar) (the Company) announced today that it entered into a definitive agreement to acquire a 75 percent ownership interest in The CW Network, LLC (The CW or the Network).
  • Nexstar, together with its partner stations, is the nations largest local television broadcasting company and the largest CW affiliate group with 37 CW and CW Plus affiliates, including affiliates in five of the top ten DMAs, accounting for 32 percent of the Networks national reach.
  • Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content, including 290,000 hours of original video content each year.
  • Nexstar owns Americas largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people.

NRSInsights Debuts Monthly Same-Store Retail Sales Report

Retrieved on: 
Thursday, August 4, 2022
POS, Drink, Silliman, NYSE, GLOBE, Foodservice, SVP, Private Securities Litigation Reform Act, NRS, SEC, Sale, Commerce, IDT, Tobacco, COVID-19, Judgement, Beer, DMA's, CPG, Bodega, IDT Corporation, Retail, Online gambling, Cryptocurrency, Online shopping

NEWARK, N.J., Aug. 04, 2022 (GLOBE NEWSWIRE) -- NRSInsights, a provider of sales data and analytics drawn from retail transactions processed through the National Retail Solutions (NRS) nationwide point-of-sale (POS) platform, today announced comparative same-store sales results for July, 2022.

Key Points: 
  • The NRSInsights Same-Store Retail Sales Report for July, 2022 is the first in a planned series.
  • The report is intended to provide timely topline data reflective of sales at its network of independent, urban, retail stores.
  • The US Commerce Departments Advance Monthly Retail Sales for Retail and Food Service is typically released between the 14th and 17th days of the subsequent month.
  • NRSInsights intends to release its Same-Store Retail Sales Report on or before the 5th business day of the subsequent month.

FOX First Run Expands Partnership with Interactive Media Platform Partner ACTV8me to Amplify Fall Programming

Retrieved on: 
Thursday, August 4, 2022
Bet, Television, Scripps, Multimedia, Duopoly (broadcasting), Fox Broadcasting Company, CEO, Sport, ROI, Technology, You Bet Your Life, Google Pay, Fox, Tegna, Sequence, Knowledge, Apple, Fox Networks Group, EVP, Partnership, Fox Television Stations, DMA's, Owned-and-operated television stations in the United States, Pictionary, News, Tune, Development, FOX, Online gambling, Cable television, Video game

LOS ANGELES, Aug. 4, 2022 /PRNewswire/ -- FOX First Run announced today that it is broadening its partnership with media technology provider ACTV8me, to create a unified interactive experience across its all-star lineup "You Bet Your Life" and "Pictionary."

Key Points: 
  • LOS ANGELES, Aug. 4, 2022 /PRNewswire/ -- FOX First Run announced today that it is broadening its partnership with media technology provider ACTV8me, to create a unified interactive experience across its all-star lineup "You Bet Your Life" and "Pictionary."
  • "We are excited to serve more viewers, and optimize cross-screen experiences for premier sponsors and prizing partners," added David Schreff, CEO of ACTV8me.
  • "By displaying our SQR Code solution at pivotal moments, FOX First Run is designing opportunities for viewers to test their knowledge and be rewarded this fall."
  • Check your local listings, or visit https://youbetyourlife.com / and Pictionaryontv.com
    FOX First Run serves as the television syndication arm of FOX Broadcasting Company.

SCREENVISION MEDIA BRINGS INDEED'S RISING VOICES SEASON TWO EXCLUSIVELY TO THE BIG SCREEN

Retrieved on: 
Thursday, July 21, 2022
People, OOH, Grauman's Chinese Theatre, 2009 Davis Cup, Indeed, CEO, The Falcon Takes Over, Research, Comscore, Advertising, Heed Their Rising Voices, DMA's, BIPOC, Filmmaking, Color, NEW, First Time, Storyteller, Film, Mobile phone, Entertainment, Screenvision

NEW YORK, July 21, 2022 /PRNewswire/ -- Screenvision Media, a national leader in delivering comprehensive advertising and content representation services for top-tier cinema exhibitors, sports venues, e-gaming platforms and other live events and venues, today announced that Indeed will take over the entire Screenvision Front + Center pre show to debut the company's Rising Voices films during the weekend of July 22-24.

Key Points: 
  • A QR code will also appear on screen, which enables moviegoers to access the full library of Rising Voices Films.
  • "Indeed has been a longtime partner of Screenvision, recognizing the power of the big screen to showcase the talent and stories of previously under-represented voices," said Christine Martino, Screenvision Media Chief Revenue Officer.
  • "We are proud to exclusively bring Indeed's Rising Voices program to the 40 ft screen and shine a spotlight on the work from these outstanding filmmakers," added Martino.
  • For more information on Indeed: Rising Voices, please visit: Rising Voices (jobschangeus.com) .

SCREENVISION MEDIA TAPS DBASE4MEDIA GROUP TO BUILD INTERNATIONAL PIPELINE OF ADVERTISING PARTNERS

Retrieved on: 
Thursday, June 16, 2022
Advertising, DOOH, DMA's, Research, Marketing, SMM, FCE, Airport, Restaurant, OOH, Mobile phone, Public relations

NEW YORK, June 16, 2022 /PRNewswire/ -- Screenvision Media, a national leader in delivering comprehensive advertising and content representation services for top-tier cinema exhibitors, sports venues, e-gaming platforms and other live events and venues, today announced that it has partnered with DBase4Media, an India-based media and marketing agency, which will connect brands worldwide to Screenvision's recently launched audience network.

Key Points: 
  • "DBase4Media offers a robust pipeline of advertisers worldwide who are eager to bring their culturally relevant content to the U.S.
  • DBase4Media is targeting a global client base and has designed various campaigns across India, Mauritius, Japan and Finland, which the company expects to mirror as part of its new relationship with Screenvision Media.
  • Dbase4Media proactively develops and execute plans (rectification) through a research-based innovative and customized approach that delivers revenue output.
  • Services include brand audits, SMM,research, surveys, sales and marketing partnerships and media sales for global, national regional and local clients.

Catalina and Volta Forge Strategic Partnership to Bring Measurable Digital Out of Home Campaigns to More Brands

Retrieved on: 
Tuesday, June 7, 2022
Spend, VP, EV, Privacy, Dole Food Company, Time, Shopper marketing, Marketing, Behavior, Amazon Fresh, Form, Radio, Partnership, Security (finance), Tanger Factory Outlet Centers, U.S. Securities and Exchange Commission, Solution, Ahold Delhaize, Multimedia, Walgreens, Risk, Commerce, Budget, Work, Electricity, Private Securities Litigation Reform Act, NYSE, SEC, Twitter, Dole, Terminology, EVS, Interim, DMA's, CPG, Mobile phone, Online shopping, Sales

ST. PETERSBURG, Fla., June 7, 2022 /PRNewswire/ -- Catalina, which offers shopping behavior insights on virtually all U.S. households through its rich, real-time shopper intelligence platform, is establishing a strategic partnership with Volta Inc. (NYSE: VLTA), an industry-leading electric vehicle ("EV") charging network powering vehicles and commerce.

Key Points: 
  • Volta's EV charging stations, equipped with large digital display screens, are strategically located steps from the entrances of popular retail, grocery, and entertainment venues.
  • Its rapidly growing network currently creates more than 900 million monthly impressions via 4,600+ digital ad screens in 39 Designated Market Areas (DMAs) across 26 states.
  • Catalina's measurement services enable Volta to directly determine incremental sales lift at the store level for retailers and brands that run campaigns on its ad platform.
  • Catalina is a leader in shopper intelligence and highly targeted in-store, TV, radio, podcast and digital media that personalizes the shopper journey.

Latin2Latin Marketing + Communications Wins Two 2022 Telly Awards in the Social Video Category: Gold for Health & Wellness and Bronze for Social Impact

Retrieved on: 
Thursday, June 2, 2022
Vaccination, Marketing, VP, Death, Senior advisor, Achievement, Language, Digital technology, Behavior, Kansas Department of Health and Environment, Artificial intelligence, Grassroots, Kansas Department of Commerce, Public relations, Vaccine, KDHE, Communication, GLOBE, DMA's, Risk, COVID-19, Gold, Education, Wellness, Digo, Social impact, Environment, Birth control, Health

FORT LAUDERDALE, Fla., June 02, 2022 (GLOBE NEWSWIRE) -- Latin2Latin Marketing + Communications (L2L)'s "Por Los Nuestros," a unique integrated campaign targeting Hispanics in Kansas, received two Telly Awards: Gold in the Health & Wellness category and Bronze for the Social Impact category.

Key Points: 
  • FORT LAUDERDALE, Fla., June 02, 2022 (GLOBE NEWSWIRE) -- Latin2Latin Marketing + Communications (L2L)'s "Por Los Nuestros," a unique integrated campaign targeting Hispanics in Kansas, received two Telly Awards: Gold in the Health & Wellness category and Bronze for the Social Impact category.
  • This collaborative effort to get Kansas' Hispanic community vaccinated against COVID-19 was driven by Kansas Governor Laura Kelly's Office and the Kansas Department of Health and Environment.
  • "Hispanics were 1.5x more likely to be infected and 2.3x more at risk for hospitalizations than their counterparts.
  • To watch the full case study, please visit: https://www.youtube.com/watch?app=desktop&v=7tLD5M9PNnY
    About L2L Marketing + Communications: www.L2Lmarketing.com

Dave’s Hot Chicken Named America’s Fastest-Growing Restaurant

Retrieved on: 
Friday, May 13, 2022
No, Social media, Boston Red Sox, Food, Hot chicken, Technomate, Mac, DMA's, Restaurant, Sliders, TikTok, Instagram, Blog, Taste, Friends, Growth, NFL, Good Morning America, CEO, GLOBE, Fast food, Cheese, Usher

That combination of good friends working hard, a proprietary hot chicken recipe, and social media savvy marketing has today powered Daves Hot Chicken to become the fastest-growing restaurant in America*.

Key Points: 
  • That combination of good friends working hard, a proprietary hot chicken recipe, and social media savvy marketing has today powered Daves Hot Chicken to become the fastest-growing restaurant in America*.
  • From Usher , who recently posted an Instagram video eating the companys Reaper spice-level slider, to Billboards Artist of the Decade, Drake, who invested in the company after trying the product, Daves Hot Chicken continues to cultivate fans across North America.
  • Daves Hot Chicken has one the greatest origin stories in the restaurant business, with the founders starting Daves as a parking lot pop-up restaurant in Hollywood with a portable fryer and picnic tables from their backyards just five short years ago, said Bill Phelps, Daves Hot Chickens CEO.
  • Daves Hot Chicken quickly took off, opening its first brick-and-mortar restaurant in East Hollywood.

SCREENVISION MEDIA UNVEILS NEW DIGITAL PRODUCTS TO ELEVATE AUDIENCE ANALYTICS, ACTIVATION AND ATTRIBUTION

Retrieved on: 
Thursday, May 12, 2022
Elusive, SVM (company), Combine, Advertising, DMA's, LiveRamp, Roku, CRM, CTV, CPG, Television, Entertainment

NEW YORK, May 12, 2022 /PRNewswire/ -- Screenvision Media, a national leader in delivering comprehensive advertising and content representation services for top-tier cinema exhibitors, sports venues, live music concert tours, e-gaming platforms and other live events and venues, announced during their 2022 Upfront presentation a suite of new digital products that will allow for smarter media plans to deliver on the bottom line for the company's advertising partners. The offerings include:

Key Points: 
  • For every dollar spent with Screenvision, the client earned 14 times higher than the average ROAS received through linear and addressable TV.
  • Screenvision refers to the highly engaged 1834-year-old moviegoing audience as the 'Elusives.'
  • "Given the evolving media landscape, we are bullish on the opportunity for cinema to deliver this year and beyond," added Martino.
  • "Backed by our expanding and proprietary data set, we look forward to creating even stronger connections between brands and the Elusive audience."

Ambetter Educates Over 2 Million Consumers About Healthcare Options During Open Enrollment Period Using SORT™, Undertone’s Cookieless Technology

Retrieved on: 
Tuesday, May 3, 2022
Professional Services, Health, Other Professional Services, Technology, Other Technology, Insurance, General Health, Privacy, CTR, Ecosystem, Health insurance marketplace, CTV, Social media, Microsoft, SORT, Care Act 2014, Partnership, KPI-driven code analysis, Centene Corporation, VCR, Industry, ICTV, Substance abuse, Advertising, Month, DMA's, Direct response television, Science, Mental health, Solution, Technology, Growth, Affordable Care Act, Awareness, Television, Perion Network, Digital, Sales, Video game console, Undertone

As a result of its partnership with Undertone and being one of the first advertisers to utilize SORT (Smart Optimization of Responsive Traits), Undertones proprietary cookieless technology, Ambetter outperformed key campaign metrics and increased customer awareness about the healthcare Open Enrollment Period while generating new business and engagement.

Key Points: 
  • As a result of its partnership with Undertone and being one of the first advertisers to utilize SORT (Smart Optimization of Responsive Traits), Undertones proprietary cookieless technology, Ambetter outperformed key campaign metrics and increased customer awareness about the healthcare Open Enrollment Period while generating new business and engagement.
  • Using SORT technology alongside a blend of high impact and connected TV (CTV) units to reach consumers across screens, Ambetter was able to achieve a significant increase in ad performance compared to alternative cookie-based tactics.
  • Overall, the campaign drove 2.44 million visits to the Ambetter website, with over 68,000 consumers taking further action to learn more about Ambetters healthcare plans and pricing.
  • Undertones new SORT cookieless targeting solution was a welcome solution to our Open Enrollment campaign as it allowed a privacy-compliant way to test moving away from traditional 3rd party and pixel-based targeting and optimization models.