SCREENVISION MEDIA TO CELEBRATE CINEMA'S RESURGENCE WITH STAR-STUDDED UPFRONT AT HAMMERSTEIN BALLROOM
NEW YORK, April 28, 2022 /PRNewswire/ -- Screenvision Media, a national leader in delivering comprehensive advertising and content representation services for top-tier cinema exhibitors, sports venues, e-gaming platforms and other live events and venues, today announced the details for its 2022 Upfront – Tuesday, May 10 at Hammerstein Ballroom in New York City.
- Senior executives from every major media buying agency will be in attendance as Screenvision details the opportunity for brands to engage with the typically elusive moviegoing audience.
- "At the same time, subscription-streaming services are reporting declining subscribers, further limiting their ability to make up for the linear decline.
- Recently, Screenvision announced expanded exhibitor partnerships, which now includes seven of the top ten exhibitors nationwide and three of the top five.
- As part of the industry's comeback, earlier this year Screenvision rebuilt its sales organization to reflect the company's robust inventory both within and beyond cinema.