DMA's

Volta Media™ Network Enables 3D Ad Campaigns Across Its Network of Digital Screens

Retrieved on: 
Thursday, October 13, 2022

Volta Inc. (NYSE: VLTA) ("Volta"), an industry-leading electric vehicle ("EV") charging and media company, today announced the support of three-dimensional (3D) creative campaigns across the Volta Media Network.

Key Points: 
  • Volta Inc. (NYSE: VLTA) ("Volta"), an industry-leading electric vehicle ("EV") charging and media company, today announced the support of three-dimensional (3D) creative campaigns across the Volta Media Network.
  • View the full release here: https://www.businesswire.com/news/home/20221013005322/en/
    Volta Media Network Enables 3D Ad Campaigns Across Its Network of Digital Screens (Photo: Business Wire)
    In addition to 3D features, Volta Media offers a set of dynamic creative options, including real-time weather triggers allowing brands to serve advertisements based on the weather, mobile retargeting enabling brands to reconnect with consumers after theyve seen an ad on a Volta screen, and QR code activations redirecting consumers to a brands website.
  • Volta Media also offers flexible buying options, including the ability to access 100 percent of Volta's media inventory programmatically on industry-leading supply-side platforms, including Vistar and Place Exchange.
  • We look forward to working alongside forward-thinking media partners like Volta to bring the next era of 3D campaigns to life for our clients."

NRSInsights’ September Retail Same-Store Sales Report

Retrieved on: 
Friday, October 7, 2022

NEWARK, N.J., Oct. 07, 2022 (GLOBE NEWSWIRE) -- NRSInsights, a provider of sales data and analytics drawn from retail transactions processed through the National Retail Solutions (NRS) nationwide point-of-sale (POS) platform, today announced comparative same-store sales results for September 2022.

Key Points: 
  • NEWARK, N.J., Oct. 07, 2022 (GLOBE NEWSWIRE) -- NRSInsights , a provider of sales data and analytics drawn from retail transactions processed through the National Retail Solutions (NRS) nationwide point-of-sale (POS) platform, today announced comparative same-store sales results for September 2022.
  • Suzy Silliman, SVP, Data Strategy and Sales at NRS commented, NRS same-store sales data for September shows continued sequential weakening of consumer demand although sales remain well above the year-ago levels because of exceptionally strong demand earlier in the year.
  • The table below provides historical comparative data with the US Commerce Departments Advance Monthly Retail Trade data excluding food service:
    The NRSInsights monthly Same-Store Retail Sales Reports are intended to provide timely topline data reflective of sales at NRS network of independent, predominantly urban, retail stores.
  • Over the prior 12 months, the NRS same-store retail sales data has exhibited a statistically significant correlation with the US Commerce Departments Advance Monthly Retail Trade data excluding food services (r = .869, p = 0.00001)
    The NRSInsights data have not been adjusted to reflect inflation, demographic distributions, seasonal buying patterns, item substitution, or other factors that may facilitate comparisons to other periods, to other same-store retail sales data, or to the US Commerce Departments retail data.

New Electric Vehicle Registrations Grew More Than 250% Over the Last Five Years, According to New Experian Data

Retrieved on: 
Thursday, September 22, 2022

This number may seem small compared to the 284 million vehicles on the road, but data shows it is growing exponentially.

Key Points: 
  • This number may seem small compared to the 284 million vehicles on the road, but data shows it is growing exponentially.
  • Additionally, new EV registrations continue to ramp up, comprising 5.7% of all new vehicle registrations in Q2 2022, up from 1.5% in Q2 2018.
  • For example, SUVs comprised just 17.84% of new EV registrations in Q2 2018, with sedans making up 81.89%.
  • Experian and the Experian marks used herein are trademarks or registered trademarks of Experian and its affiliates.

Liquid Media Subsidiary Digital Cinema United Enters Multi-Year Service Agreement with Screenvision Media

Retrieved on: 
Thursday, September 22, 2022

Under the Agreement, DCU will manage the distribution of advertising content at select Screenvision Media exhibitor partner theatres.

Key Points: 
  • Under the Agreement, DCU will manage the distribution of advertising content at select Screenvision Media exhibitor partner theatres.
  • Additionally, Digital Cinema United will install its cloud-based electronic delivery platform, DCU Connect, across over 650 US theatres and manage content delivery for Screenvision Medias advertising content.
  • Liquid Media CEO, Josh Jackson, stated, This agreement strengthens our footprint within Screenvisions vast network of over 2,000 theaters.
  • John Marmo, Vice President Exhibitor Relations, Screenvision Media, added, Screenvision Media made the decision to partner with Digital Cinema United due to its scalable, cost-effective electronic DCP delivery solution, DCU Connect, which will provide an easy-to-use download application for our exhibitor partners to receive Screenvision Media advertising content.

Viamedia Selected as Long-Term Ad Rep by HolstonConnect, Powered by MobiTV

Retrieved on: 
Monday, September 19, 2022

Viamedia has always been at the forefront of innovation, delivering advanced solutions that make advertising simpler, more effective, and more profitable.

Key Points: 
  • Viamedia has always been at the forefront of innovation, delivering advanced solutions that make advertising simpler, more effective, and more profitable.
  • Selecting Viamedia to represent our ad sales was an easy decision, said James Sandlin, General Manager at HolstonConnect.
  • With Viamedias innovative, cross-media advertising technology and sales representative team, Holston can not only increase revenues, but also integrate fully with MobiTV.
  • We hope Holstons success will become a roadmap for other operators looking to maximize local ad sales.

Fox Television Stations and Comscore Partner to Transact on Advanced Audiences in Local TV

Retrieved on: 
Monday, September 12, 2022

Powered by Comscore Advanced Audiences, Comscore local TV solution combines real-world TV viewership information with advanced household-level consumer and demographic behavior data, allowing buyers and sellers to access relevant metrics and transact with confidence.

Key Points: 
  • Powered by Comscore Advanced Audiences, Comscore local TV solution combines real-world TV viewership information with advanced household-level consumer and demographic behavior data, allowing buyers and sellers to access relevant metrics and transact with confidence.
  • Because local television audiences have more choices than ever, measurement must evolve to include larger data sets, said Chad Roscher, Vice President, Research, Fox Television Stations.
  • As such, FOX Television Stations is excited to partner with Comscore for local TV measurement, which incorporates millions of data points from key video providers.
  • To learn more about Comscores local TV currency, please visit: https://www.comscore.com/Products/Television/Local-TV-Measurement
    The FOX Television Stations owns and operates 29 full power broadcast television stations in the U.S.

NRSInsights Announces August Retail Same-Store Sales Report

Retrieved on: 
Tuesday, September 6, 2022

NEWARK, N.J., Sept. 06, 2022 (GLOBE NEWSWIRE) -- NRSInsights, a provider of sales data and analytics drawn from retail transactions processed through the National Retail Solutions (NRS) nationwide point-of-sale (POS) platform, today announced comparative same-store sales results for August 2022.

Key Points: 
  • NEWARK, N.J., Sept. 06, 2022 (GLOBE NEWSWIRE) -- NRSInsights , a provider of sales data and analytics drawn from retail transactions processed through the National Retail Solutions (NRS) nationwide point-of-sale (POS) platform, today announced comparative same-store sales results for August 2022.
  • Same-store sales increased 6.4% from a year earlier (August 2021) and decreased 3.3% compared to the preceding month (July 2022).
  • The table below provides historical comparative data with the US Commerce Departments Advance Monthly Retail Trade data excluding food service:
    The NRSInsights monthly Same-Store Retail Sales Reports are intended to provide timely topline data reflective of sales at NRS network of independent, predominantly urban, retail stores.
  • The NRSInsights data have not been adjusted to reflect inflation, demographic distributions, seasonal buying patterns, item substitution, or other factors that may facilitate comparisons to other periods, to other same-store retail sales data, or to the US Commerce Departments retail data.

LeagueSide Surpasses $20M in Sponsorships, Underscores Value of Youth Sports as Marketing Channel

Retrieved on: 
Wednesday, August 31, 2022

LeagueSide has created a new marketing channel that is highly effective for brands and also provides much needed funding to youth sports organizations.

Key Points: 
  • LeagueSide has created a new marketing channel that is highly effective for brands and also provides much needed funding to youth sports organizations.
  • DIRECTV collaborated with LeagueSide to help support teams and families nationwide while increasing brand discoverability and supporting future sports viewership.
  • Opendoor, a digital real estate platform, partnered with LeagueSide to pilot youth sports sponsorships across leagues in three key Texas markets.
  • Companies including Cigna, DIRECTV and Taco Bell leverage LeagueSide to translate marketing goals into effective community sports sponsorships at 20,000+ sports organizations across the country.

Emagine Entertainment Partners with Screenvision Media and Strax Networks to Create Interactive Augmented Reality (AR) Content for Movie Goers and Marketers

Retrieved on: 
Tuesday, August 23, 2022

NEW YORK, Aug. 23, 2022 /PRNewswire/ -- Emagine Entertainment, Inc., an innovator in luxury theaters, has announced a new partnership with Screenvision Media, a national leader in delivering comprehensive advertising and content representation services for cinema exhibitors, and Strax Networks, a leader in augmented reality technology, to create an industry first platform connecting a physical theatrical experience to the digital world. The platform will debut in October exclusively at select Michigan Emagine locations. 

Key Points: 
  • To engage with these experiences, guests of Emagine will download the StraxAR app, available for both iOS and Android devices.
  • This unique technology allows movie theater items, like soda and popcorn tubs, to come alive for this experience.
  • Under terms of the agreement, Emagine will have an exclusive window for the application of this technology in movie theatres.
  • "We are thankful for Emagine to bring this partnership together," said John Partilla, CEO of Screenvision Media.

SCREENVISION MEDIA EXPANDS RELATIONSHIP WITH CMX CINEMAS TO INCLUDE ALL CINEBISTRO LOCATIONS

Retrieved on: 
Monday, August 15, 2022

NEW YORK, Aug. 15, 2022 /PRNewswire/ -- Screenvision Media, a national leader in delivering comprehensive advertising and content representation services for top-tier cinema exhibitors, sports venues, e-gaming platforms and other live events and venues, today announced that it has expanded and extended its agreement with CMX Cinemas.

Key Points: 
  • As part of the deal, Screenvision's Cinema Network will add eight CMX CinBistro locations, including 52 screens.
  • Screenvision now has all CMX CinBistro locations, which offer an elevated moviegoing experience that features in-theater service, chef-crafted cuisine, curated cocktails and a lounge & bar.
  • The new theaters span major DMAs of Washington, D.C., Atlanta, Tampa (two locations), Miami, Raleigh, Cincinnati and Richmond.
  • "As brands continue flocking back to cinema as a trusted medium, we look forward to making available the highly coveted CineBistro inventory."