DMA's

Super League and Screenvision Media Expand Sales Partnership; Launch Super League Spotlight on the Big Screen

Retrieved on: 
Thursday, November 11, 2021
SLGG, CMO, Hyundai Motor Manufacturing Alabama, Hyundai Motor Company, Minecraft, Sport utility vehicle, Social media, OOH, DMA's, YouTube, Partnership, Super League, Gamer, GLOBE, Solution, TikTok, Marketing, Hyundai Motor America, Series, Adult, Video game, Television

This original Super League content series serves as part of the growing partnership between Screenvision and Super League, working together to give brands cross-channel opportunities to reach young adult cord-cutters with gaming-related content both in-theater and at home.

Key Points: 
  • This original Super League content series serves as part of the growing partnership between Screenvision and Super League, working together to give brands cross-channel opportunities to reach young adult cord-cutters with gaming-related content both in-theater and at home.
  • Hyundai will serve as the initial series sponsor as part of a year-long partnership with Super League.
  • Super League Spotlight represents an exciting extension of the partnership we have been building with Screenvision Media for the past year, said Nina Kammer, Head of National Sales for Super League.
  • Super League Spotlight offers another engaging vehicle for advertisers to organically become part of the immersive cinema experience.

Screenvision Sports Adds The Boston Celtics To Expansive Premium In-Venue Video Network

Retrieved on: 
Monday, November 8, 2021
Utah Jazz, TD Garden, SV, University, TD, Texas Legends, NBA, SVP, NBA G League, Advertising, DMA's, Partnership, Learfield IMG College, 2019–20 NBA G League season, Business development, Portland Expo Center, Season, Sport, 1979–80 Utah Jazz season, OOH, Television

The multi-year relationship provides SV Sports with videoboard inventory available to national advertisers, which is expected to run within 20 minutes of tip-off and during each Boston Celtics and Maine Celtics home game.

Key Points: 
  • The multi-year relationship provides SV Sports with videoboard inventory available to national advertisers, which is expected to run within 20 minutes of tip-off and during each Boston Celtics and Maine Celtics home game.
  • The Celtics will also have the opportunity to run spots within Screenvision's cinema network, which spans 2,000 locations and 14,000 screens.
  • "The Celtics, their 75th anniversary celebration and expectations for another strong season make our growing network even stronger and more exciting for advertisers."
  • In addition to the Celtics, SV Sports maintains relationships with the Utah Jazz and 15 NBA G League teams.

FOX First Run Partners with ACTV8me to Power Sponsored and Gamified Interactive Experiences Across the "You Bet Your Life" Series starring Jay Leno and Kevin Eubanks

Retrieved on: 
Thursday, October 21, 2021
Sport, Commerce, Technology, Fox Networks Group, ROI, Knowledge, DMA's, Tegna, Family, Fox Television Stations, You Bet Your Life, Television, Owned-and-operated television stations in the United States, Allegiant Air, Fox Broadcasting Company, Superfan, Fox, Sequence, CEO, Scripps, Friends, News, Development, Duopoly (broadcasting), FOX, Fox Corporation, EVP, Cable television

The ACTV8me technology is designed and optimized to complement the "You Bet Your Life" format by sending sponsored brand offers and gamified trivia questions to at-home viewers' smartphones during every episode.

Key Points: 
  • The ACTV8me technology is designed and optimized to complement the "You Bet Your Life" format by sending sponsored brand offers and gamified trivia questions to at-home viewers' smartphones during every episode.
  • Viewers can also engage directly with the show's sponsors, including Car Gurus, Allegiant Airlines and Wyndham Hotels.
  • By featuring unique QR codes for each of the sponsors, this will drive traffic, measure sales and track lead conversions.
  • Check your local listings, or visit https://youbetyourlife.com/
    Fox First Run serves as the television syndication arm of Fox Broadcasting Company.

Krishna Panicker Shortlisted as a Nominee for the Digital Masters Awards 2021

Retrieved on: 
Friday, October 8, 2021
Marketing, Communications, Data Management, Technology, Software, Panicker, DMA's, CPO, The Legion of Doom (mash up group), Goal, Multimedia, Marketing, Growth, The Up, DTCP, Insight Partners, UX, CRM, Digital master, Content Guru, CEO, Vista Equity Partners, Bessemer Venture Partners, Sales, Cryptocurrency, Video game

Pipedrive , the leading CRM for sales and marketing teams, announced today that Krishna Panicker, the companys CPO and long-term product visionary, has been shortlisted as a nominee for the Digital Masters Awards 2021 in the Excellence in Product category .

Key Points: 
  • Pipedrive , the leading CRM for sales and marketing teams, announced today that Krishna Panicker, the companys CPO and long-term product visionary, has been shortlisted as a nominee for the Digital Masters Awards 2021 in the Excellence in Product category .
  • View the full release here: https://www.businesswire.com/news/home/20211008005281/en/
    Krishna Panicker, CPO at Pipedrive, shortlisted as a nominee for the Digital Masters Awards 2021 in the Excellence in Product category (Graphic: Business Wire)
    The Digital Masters Awards (DMAs) are the digital talent awards designed by The Up Group for highlighting the executives who are driving and delivering the growth within Europes tech industry.
  • Krishna Panicker is one of five shortlisted nominees for this years Digital Masters Awards in the Excellence in Product category.
  • Now in its eighth year, The Digital Masters Awards are designed for highlighting the European-based executives who are driving and delivering the growth within Europes tech industry.

Hearst Television Launches Hearst Audience Marketplace, Data-rich Feature For Hearst Anyscreen Platform

Retrieved on: 
Thursday, September 23, 2021
Radio, Partnership, DMA's, Solution, Collection, CTV, Jordan, Multimedia, Television, CW, CBS, Estrella, NBC, OTT, Journalism, MeTV, View, Hearst Television, ABC, Industry, Public relations, News, Retail

"Our clients increasingly look to us for a range of solutions that can include the unparalleled mass-audience reach of broadcast television and the latest in audience-targeting technology," said Jordan Wertlieb, Hearst Television president.

Key Points: 
  • "Our clients increasingly look to us for a range of solutions that can include the unparalleled mass-audience reach of broadcast television and the latest in audience-targeting technology," said Jordan Wertlieb, Hearst Television president.
  • "With Hearst Audience Marketplace we're able to deliver on their needs with consistently brand-safe premium inventory."
  • Hearst Television owns and operates 33 television and two radio stations serving 26 media markets across 39 states reaching over 22 million U.S. television households.
  • Hearst Television is a wholly owned subsidiary of Hearst .

MicroEJ and NXP collaborate to enable ultra low power optimization on the i.MX RT500 Crossover MCUs for Wearables

Retrieved on: 
Wednesday, September 1, 2021
Industry, NXP, Telecommunication, OFF, LOW, IOT, Transport, Gold, FPS, GPU, Software, Engineering, GLOBE, Product innovation, NXP Semiconductors, Efficiency, Multi, MCU, RAM, Solution, UI, DMA's, BSP, API, Health, Video game console, Transformer, Consumer electronics

NXPs i.MX RT500 crossover MCU , coupled with MICROEJ VEE platform, offers an industry-unique integrated solution for holistic low-power management and small footprint while providing uncompromised performance and best-in-class user experiences.

Key Points: 
  • NXPs i.MX RT500 crossover MCU , coupled with MICROEJ VEE platform, offers an industry-unique integrated solution for holistic low-power management and small footprint while providing uncompromised performance and best-in-class user experiences.
  • This new platform specifically addresses three power optimization levels:
    MICROEJ VEE provides six different power modes that automatically adjust power consumption to save battery life (FULL, HIGH, LOW, SLEEP, SUSPEND and OFF).
  • MICROEJ VEE leverages the various built-in low-power modes of NXPs i.MX RT500 MCU, automatically reducing voltage while in the SUSPEND power state.
  • MICROEJ VEE offers a low power infrastructure for both application engineers and BSP engineers.

Ad-Tech Innovator QTT® Launches Marketplace to Drive Seamless Digital, Linear TV Ad Interoperability

Retrieved on: 
Tuesday, August 24, 2021
TV and Radio, Data Management, Technology, Marketing, Advertising, Entertainment, Communications, Software, Audio, Video, Internet, Other Entertainment, Ecosystem, Reelz, SSP, Switzerland Digital Sales, Operative, CTV, Fox, Software, Television, Partnership, SSPS, Family, DSPS, Advertising, Comparison of multi-paradigm programming languages, SVP, Â, Investment, Multimedia, QTT, DSP, Environment, Solution, CEO, A&E Networks, Digital, Workflow, Marketplace, VAST, DMA's, Piccone, Online shopping, Public relations

View the full release here: https://www.businesswire.com/news/home/20210824005263/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20210824005263/en/
    QTT , a video platform that bridges existing standard digital and TV advertising technologies and makes linear TV advertising behave digitally, today announced the launch of QTT Marketplace.
  • The last mile to activate linear TV advertising through existing digital platforms is finally here, said John Piccone, president of QTT.
  • The QTT Marketplace launch follows the completion of a family of QTT patents delivering seminal steps in the integration of the pan-device digital and linear television advertising ecosystems.
  • With QTT we can now offer premium linear TV opportunities through the Magnite platform as if they were any other digital video ad.

Neustar and Dynata Partner to Power People-Based Marketing Free of the Risks of Data Deprecation

Retrieved on: 
Tuesday, August 24, 2021
Data Management, Advertising, Communications, Technology, Software, Other Communications, Privacy, Life, Human, Neustar, Research, Comparison of multi-paradigm programming languages, Solution, Information services, Advertising, SVP, Marketing, Machine learning, Dynata, Intelligence, Trust, Â, Risk, Environment, Partnership, DMA's, GM, Technology, Habit, Inc., Retail, Public relations, Online shopping, Dynata, Neustar Fabrick, Neustar, DYNATA, NEUSTAR FABRICK, NEUSTAR

Dynata provides Neustar Second-Party Data Marketplace clients direct access to an extensive library of fully permissioned, first-party survey data covering the unique habits, preferences, and attitudes of over 62 million consumers worldwide.

Key Points: 
  • Dynata provides Neustar Second-Party Data Marketplace clients direct access to an extensive library of fully permissioned, first-party survey data covering the unique habits, preferences, and attitudes of over 62 million consumers worldwide.
  • The combination of Dynatas rich first-party data with the Neustar Second-Party Data Marketplace helps brands scale consumer data enrichment and bring their market and audience research efforts to life, said Eric Sandberg, Managing Director, Ad Solutions at Dynata.
  • The Dynata partnership further reinforces our industry-leading approach to real-world, people-based marketing thats free of the risks of data deprecation and privacy regulation, said Steve Silvers, SVP and GM of Product at Neustar.
  • The Dynata and Neustar partnership links two industry-leading data solutions to power deeper audience insights, more comprehensive data enrichment, and incredibly accurate analytics outputs- all with a laser-focus on sustainable, first-party data.

Five Atlanta Television Stations Launch NEXTGEN TV Broadcasts

Retrieved on: 
Tuesday, August 24, 2021
Television, FOX, Fox Broadcasting Company, Internet, WXIA, Sinclair Broadcast Group, CBS, Advertising, Meredith Corporation, Channel 46, Channel 5, Channel 2, Solution, CMG, DMA's, WPCH, ABC, Engineering, Fox Television Stations, Technology, Fox Networks Group, Channel, Local Media Group, Nexstar Media Group, Sport, Cox Media Group, Duopoly (broadcasting), WGCL, WSB, Human voice, Electronics, Graham Media Group, E. W. Scripps Company, Gray Television, OTT, View, TVB Pearl, Sony, Media Group, Philippine Council of Evangelical Churches, MDP, Channel 17, City, Human, WAGA, TGNA, Twist, Pearl, Meredith, Channel 11, TEGNA, NYSE, Multimedia, News, NBC, Radio, Samsung, LG Electronics, True Crime Network, Broadcasting, Cable television

ATLANTA, Aug. 24, 2021 /PRNewswire/ -- Atlanta television viewers can now experience the future of broadcast television as five local TV stations join together to launch NEXTGEN TV.

Key Points: 
  • ATLANTA, Aug. 24, 2021 /PRNewswire/ -- Atlanta television viewers can now experience the future of broadcast television as five local TV stations join together to launch NEXTGEN TV.
  • Atlanta will now get the most out of live news, events, and sports programming with NEXTGEN TV broadcasts.
  • "NEXTGEN TV merges over-the-air TV with internet content, creating a personalized, interactive experience for viewers and their home screens," added Anne Schelle, managing director of Pearl TV, the broadcaster business group that is coordinating NEXTGEN TV station launches.
  • FOX Television Stations owns and operates 29 full power broadcast television stations in the U.S.

CarLotz Unveils First Major Brand Campaign

Retrieved on: 
Thursday, August 19, 2021
People, Television, GLOBE, Arts & Letters, The arts, Awareness, Intelligence, NASDAQ, Letter, Radio, DMA's, Humour, Technology, Sales, Online shopping

RICHMOND, Va., Aug. 19, 2021 (GLOBE NEWSWIRE) -- CarLotz (NASDAQ: LOTZ), the nations largest consignment-to-retail used vehicle marketplace, announced today it has launched its first major brand campaign.

Key Points: 
  • RICHMOND, Va., Aug. 19, 2021 (GLOBE NEWSWIRE) -- CarLotz (NASDAQ: LOTZ), the nations largest consignment-to-retail used vehicle marketplace, announced today it has launched its first major brand campaign.
  • CarLotz was created as a peer-to-peer marketplace and a disruptor in the used-car category by virtue of its one-of-a-kind consignment model.
  • We want to turn used car into a badge you wear with pride, said Michael Chapman, Chief Marketing Officer of CarLotz.
  • This work is a direct reflection of the pride our employees and our guests feel working with CarLotz.