Triton Digital Partners with Pocket FM to Provide Buyers an Extended Audio Ad Inventory
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Thursday, December 2, 2021
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Triton Digital has announced a partnership with Pocket FM , Indias largest Audio OTT platform, bringing their audio inventory to be traded on the Triton Audio Ad exchange which will help Pocket FM maximize their yield and revenue potential.
Key Points:
- Triton Digital has announced a partnership with Pocket FM , Indias largest Audio OTT platform, bringing their audio inventory to be traded on the Triton Audio Ad exchange which will help Pocket FM maximize their yield and revenue potential.
- This partnership provides buyers with access to Pocket FMs inventory through 30+ Demand side-platforms (DSPs) via Triton.
- Through this partnership, Pocket FMs audio ad inventory will be made available to buyers in over 30 major DSPs for the first time, said Aditya Summanwar, Director of Market Development, Triton Digital.
- Our new partnership with Triton Digital offers media buyers and publishers a deeper look into validated measurement of Indias fast growing digital audio consumption, said Rohan Nayak, Co-founder & CEO, Pocket FM.