Pixalate Introduces Apple TV CTV Trends Report: Apple TV's Estimated Global CTV Device Market Share Drops to 4% in Q2 2023
LONDON, Sept. 14, 2023 /PRNewswire/ -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, introduces the Apple TV CTV Trends Report Q2 2023, analyzing Apple TV's position in the CTV device landscape and the open programmatic advertising marketplace.
- Apple TV's estimated CTV device market share drops to 4%, down from 9% one year ago, while Roku (45%), Samsung (20%), and Amazon (9%) all lead.
- LONDON, Sept. 14, 2023 /PRNewswire/ -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, introduces the Apple TV CTV Trends Report Q 2 2023 , analyzing Apple TV's position in the CTV device landscape and the open programmatic advertising marketplace.
- Pixalate's Media Ratings Terminal now includes Apple TV App Store intelligence in addition to Roku, Fire TV and Samsung CTV App Stores.
- Apple TV's estimated global CTV device market share declines to 4% in Q2 2023, down from 9% in Q2 2022.