MMA

AdTheorent Named "Enabling Tech Company of the Year" in MMA SMARTIES™ X Global Awards

Retrieved on: 
Tuesday, April 9, 2024
Wine, AWARD, MMA, Silver, The Wine Group, Choctaw Casinos & Resorts, Creativity, Gold, Marketing

NEW YORK, April 9, 2024 /PRNewswire/ -- AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a machine learning pioneer using privacy-forward solutions to deliver measurable value for programmatic advertisers, today announced that it was named "Enabling Technology Company of the Year" as part of the MMA SMARTIES™ X Global awards. In addition, AdTheorent won four campaign-specific MMA SMARTIES™ X Global awards with valued partners The Wine Group, TRG, and Choctaw Casinos & Resorts. The prestigious MMA SMARTIES™ X Global awards program recognizes the most innovative and impactful marketing campaigns across the globe, showcasing the brilliance of marketing professionals who push boundaries and redefine industry standards to shape the future of creativity and innovation in marketing. 

Key Points: 
  • AdTheorent Also Wins Four Campaign-Based MMA SMARTIES™ X Global Awards with Valued Partners The Wine Group, TRG, and Choctaw Casinos & Resorts
    NEW YORK, April 9, 2024 /PRNewswire/ -- AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a machine learning pioneer using privacy-forward solutions to deliver measurable value for programmatic advertisers, today announced that it was named "Enabling Technology Company of the Year" as part of the MMA SMARTIES™ X Global awards.
  • In addition, AdTheorent won four campaign-specific MMA SMARTIES™ X Global awards with valued partners The Wine Group, TRG, and Choctaw Casinos & Resorts.
  • The SMARTIES X Global 2023 presented 35 Gold, 35 Silver, and 30 Bronze category awards, along with 10 Industry Awards recognizing outstanding achievements across various categories.
  • Specifics on AdTheorent's MMA SMARTIES™ X Global awards include:
    INDUSTRY AWARD: This recognition is given to 10 companies that represent inspiring examples of excellence, setting a high standard for the marketing industry:

Bridgeport Scores Big with the Grand Opening of New Sportsbook

Retrieved on: 
Monday, March 25, 2024
Online, CLC, Total Mortgage Arena, MMA, Partnership, Television, Baseball, DNA, Connecticut Lottery, Human, News, Food, Gambling, Boxing, Football, Basketball, Hockey, Golf, IOS, Android, Sport

The Fanatics Sportsbook serves as the Connecticut Lottery Corporation’s (CLC) exclusive sports betting partner for mobile and retail betting.

Key Points: 
  • The Fanatics Sportsbook serves as the Connecticut Lottery Corporation’s (CLC) exclusive sports betting partner for mobile and retail betting.
  • Opening on Monday, March 25, patrons can now enter the Fanatics Sportsbook at Total Mortgage Arena near the main parking garage entrance at the site of the former Limerick Pub.
  • Hours of operation will be 11:30 am - 10 pm seven days a week, including days when arena events occur.
  • Fanatics Sportsbook online customers in Connecticut have been enjoying earning up to 5% back in FanCash on every bet.

UFC® Names Hostage Tape Official Sleep Aid Partner

Retrieved on: 
Thursday, April 4, 2024
Other Health, Events, Concerts, Other Sports, Marketing, Boxing, Martial Arts, General Entertainment, Communications, Other Entertainment, TV and Radio, Sports, Fitness & Nutrition, Entertainment, Digital Marketing, Health, Medical Supplies, Exercise, MMA, UFC Performance Institute, Partnership, WWE, Sleep, Athlete, Octagon, Mouth, Multimedia, UFC, Hostage, Rehabilitation

UFC, the world’s premier mixed martial arts organization, and Hostage Tape, a leading sleep aid company, today announced a marketing partnership that will see Hostage Tape strategically activate its brand within some of UFC’s most significant assets.

Key Points: 
  • UFC, the world’s premier mixed martial arts organization, and Hostage Tape, a leading sleep aid company, today announced a marketing partnership that will see Hostage Tape strategically activate its brand within some of UFC’s most significant assets.
  • View the full release here: https://www.businesswire.com/news/home/20240404032148/en/
    Hostage Tape mouth tape is the "Official Sleep Aid of the UFC".
  • (Photo: Business Wire)
    Under the new agreement, Hostage Tape will become the Official Sleep Aid Partner of UFC with global exclusivity in several product categories, including mouth tape, nose strips, and sleep masks.
  • For a limited time, Hostage Tape is offering a UFC Hostage Tape sample pack with five nights of mouth tape & nose strips.

Tomorrow drives Mercedes-Benz: Full commitment to sustainable business strategy goes far beyond products

Retrieved on: 
Wednesday, March 20, 2024
Environmental, Social and Governance (ESG), Automotive Manufacturing, Manufacturing, Sustainability, Alternative Vehicles, Fuels, Recycling, EV, Electric Vehicles, Professional Services, Recreational Vehicles, Performance & Special Interest, Environment, Off-Road Trucks & SUVs, Environmental Health, Automotive, Vehicle Technology, Community, AG, Mercedes-Benz, Wind, Carbon, Mercedes-Benz Group, Raw, Climate change mitigation, Workplace, Legislation, Concept, TSR, Solar energy, Novelis, Partnership, Policy, Nucor, Woman, CO2, EAF, Electricity, Risk management, Integrity, Digital, Safety, ESG, AI, Just transition, Plant, Steel Dynamics, Public sector, Car, Sindelfingen, Family, IAA, Conference, Growth, MMA, Steel, XEV, Female, Organic

Driven by tomorrow and a clear focus on the entire value chain, Mercedes‑Benz firmly embeds sustainability considerations in the daily business.

Key Points: 
  • Driven by tomorrow and a clear focus on the entire value chain, Mercedes‑Benz firmly embeds sustainability considerations in the daily business.
  • Therefore, Mercedes-Benz drives a Just Transition as an integral part of its sustainable business strategy with a focus on people, human rights, as well as its policy engagement.
  • Sustainable finance is a core aspect of the Mercedes-Benz sustainable business strategy.
  • The basis for this is the sustainable business strategy of the Mercedes‑Benz Group.

Mindshare Takes Top Spot in WARC Media 100 & Effective 100, Earns Network and Agency of the Year Accolades

Retrieved on: 
Tuesday, March 26, 2024
Media Network, Growth, FCAS, MMA, Mind share, Partnership, Trust, Silver, WPP plc, BlackRock, Advertising agency, Creativity, VML, Commerce, Media, Gold, Risk, WPP, WARC, Best in Show, Tyson Foods, Castrol, Marketing, Advertising, Grand Prix, Film industry

NEW YORK and LONDON and SINGAPORE and SHANGHAI, March 26, 2024 /PRNewswire/ -- Mindshare, the media services company that is part of GroupM and WPP, has capped off a stellar first quarter of 2024 with a string of impressive award wins across several prestigious industry rankings and award shows. Accolades for the agency include Global Agency Network of the Year at the MMA SMARTIES X, Media Agency of the Year at the MMA SMARTIES North America, and Media Network of the Year at Spikes Asia, along with taking the #1 spot in both the WARC Media 100 and Effective 100 rankings. Additionally, Mindshare is ranked #1 globally in new billings for 2023 by COMvergence.

Key Points: 
  • Accolades for the agency include Global Agency Network of the Year at the MMA SMARTIES X, Media Agency of the Year at the MMA SMARTIES North America, and Media Network of the Year at Spikes Asia, along with taking the #1 spot in both the WARC Media 100 and Effective 100 rankings.
  • Mindshare was named Global Agency Network of the Year, and Mindshare China was named Media Agency of the Year, at the MMA SMARTIES X Awards , which honors global marketing campaigns that achieve significant business impact through innovation.
  • Mindshare's New York office secured the #1 position on the 2024 WARC Media 100 , solidifying the agency's position as a global leader in media excellence.
  • Being the top agency for the WARC Media 100 and WARC Effective 100 underscores this connection.

Mindshare Takes Top Spot in WARC Media 100 & Effective 100, Earns Network and Agency of the Year Accolades

Retrieved on: 
Tuesday, March 26, 2024
Media Network, Growth, FCAS, MMA, Mind share, Partnership, Trust, Silver, WPP plc, BlackRock, Advertising agency, Creativity, VML, Commerce, Media, Gold, Risk, WPP, WARC, Best in Show, Tyson Foods, Castrol, Marketing, Advertising, Grand Prix, Film industry

NEW YORK and LONDON and SINGAPORE and SHANGHAI, March 26, 2024 /PRNewswire/ -- Mindshare, the media services company that is part of GroupM and WPP, has capped off a stellar first quarter of 2024 with a string of impressive award wins across several prestigious industry rankings and award shows. Accolades for the agency include Global Agency Network of the Year at the MMA SMARTIES X, Media Agency of the Year at the MMA SMARTIES North America, and Media Network of the Year at Spikes Asia, along with taking the #1 spot in both the WARC Media 100 and Effective 100 rankings. Additionally, Mindshare is ranked #1 globally in new billings for 2023 by COMvergence.

Key Points: 
  • Accolades for the agency include Global Agency Network of the Year at the MMA SMARTIES X, Media Agency of the Year at the MMA SMARTIES North America, and Media Network of the Year at Spikes Asia, along with taking the #1 spot in both the WARC Media 100 and Effective 100 rankings.
  • Mindshare was named Global Agency Network of the Year, and Mindshare China was named Media Agency of the Year, at the MMA SMARTIES X Awards , which honors global marketing campaigns that achieve significant business impact through innovation.
  • Mindshare's New York office secured the #1 position on the 2024 WARC Media 100 , solidifying the agency's position as a global leader in media excellence.
  • Being the top agency for the WARC Media 100 and WARC Effective 100 underscores this connection.

MMA Global announces the SMARTIES™ X Global & North America 2023 Winners:

Retrieved on: 
Thursday, March 21, 2024
Advertising, Organization, Worldwide, MMA, Mind share, Silver, Unilever, Advertising agency, Digital Agency, BII, Marketing, Most, Creativity, Gold, Creative, WARC, WPP, Collection, Grand Prix

NEW YORK, March 21, 2024 /PRNewswire/ -- MMA Global proudly announces the winners of the esteemed SMARTIES™ X Global & North America 2023 Awards. This prestigious program recognizes the most innovative and impactful marketing campaigns across the globe, showcasing the brilliance of marketing professionals who push boundaries and redefine industry standards to #shapethefuture of creativity and innovation in marketing.

Key Points: 
  • NEW YORK, March 21, 2024 /PRNewswire/ -- MMA Global proudly announces the winners of the esteemed SMARTIES™ X Global & North America 2023 Awards.
  • The SMARTIES™ X Global & North America Awards recognize the exceptional achievements of agencies and brands driving innovation in marketing.
  • Additionally, SMARTIES™ X Global & North America 2023 winners will be featured in the prestigious MMA Business Impact Index (BII), further solidifying their status as leaders in the field.
  • Explore the complete MMA SMARTIES™ North America 2023 Winner Gallery and delve into the exceptional campaigns that have set the standard for marketing excellence here.

PROFESSIONAL FIGHTERS LEAGUE, WESTGATE RESORTS EXTEND PARTNERSHIP THROUGH 2026

Retrieved on: 
Wednesday, March 20, 2024
ESPN, MMA, Westgate Resorts, VIP, Partnership, Travel, AI, Athlete, City, DAZN, Professional Fighters League, ESPN Deportes, PFL, UFC

NEW YORK, March 20, 2024 /PRNewswire/ -- The Professional Fighters League (PFL), the fastest growing and most innovative sports league, has extended its partnership with Westgate Resorts through 2026.

Key Points: 
  • NEW YORK, March 20, 2024 /PRNewswire/ -- The Professional Fighters League (PFL), the fastest growing and most innovative sports league, has extended its partnership with Westgate Resorts through 2026.
  • "The Professional Fighters League is excited to continue our partnership with Westgate Resorts for the 2024 PFL Global Season and through 2026," said PFL Chief Commercial Officer Bryan Calka.
  • We are excited to collaborate with Westgate Resorts on this unique and innovative partnership."
  • In addition, Westgate Resorts is thrilled to provide fans with an exclusive opportunity to win an unforgettable VIP experience.

Warner Bros. Discovery Secures Exclusive U.S. Rights To Professional Fighters League's New Bellator Champions Series

Retrieved on: 
Tuesday, March 19, 2024
Jinx, Sort Of, Neapolitan Novels, Penguin, MMA, World championship, WBD, Accor Arena, HGTV, The Sympathizer, Penguin (character), Acquisition, TruTV, AI, Record, House, City, Television, Warner Bros., Professional Fighters League, Warner Bros. Discovery Sports, Food Network, House of the Dragon, Assassination, HBO, Sport, PFL, AJ, Warner Bros. Discovery, UFC, Dragon, Nightclub

NEW YORK, March 19, 2024 /PRNewswire/ -- The Professional Fighters League (PFL) and Warner Bros. Discovery (WBD) announced an exclusive U.S. media rights agreement today for the new Bellator Champion Series, a highly anticipated mixed martial arts (MMA) championship, debuting this Friday, March 22. This new series will stream exclusively on Max and be available on all plans. The series includes eight mega events staged in cities across the globe, featuring world-ranked fighters and two title fights during each event.

Key Points: 
  • Discovery (WBD) announced an exclusive U.S. media rights agreement today for the new Bellator Champion Series, a highly anticipated mixed martial arts (MMA) championship, debuting this Friday, March 22.
  • The full slate of 2024 Bellator Champions Series events are as follows (timing will be announced closer to event dates):
    Friday, March 22, 1pm E.T.
  • - Bellator Champions Series Belfast - The SSE Arena, Belfast
    Additionally, TNT Sports will televise a robust slate of Bellator content throughout the year on the "TNT Sports on truTV" programming block.
  • "We are thrilled to partner with Professional Fighters League to introduce a new live sport to the U.S. Warner Bros.

Harrison Rogers Commits $10 Million Dollars to Secure a Phoenix Franchise in the Global Fight League

Retrieved on: 
Tuesday, March 19, 2024
GFL, Athlete, League, UFL, MMA, Sport

League officials are thrilled to announce that Harrison Rogers has committed $10 million dollars to secure a GFL franchise in Phoenix, marking a significant step forward for the league's establishment.

Key Points: 
  • League officials are thrilled to announce that Harrison Rogers has committed $10 million dollars to secure a GFL franchise in Phoenix, marking a significant step forward for the league's establishment.
  • Harrison, founder of the United Fight League and F3 Energy Drink, brings a wealth of experience and dedication to the MMA community.
  • In an enthusiastic statement, Harrison Rogers expressed his excitement for this global opportunity: "I am honored to join the Global Fight League, this is a historic moment for me as I've always wanted to own a professional sports franchise.
  • GFL Commissioner Darren Owen echoed the enthusiasm, stating, "We are thrilled to welcome Harrison Rogers to the Global Fight League.