Traditional TV Begins Seasonal Revival, Streaming Feels Back-to-School Impact, according to Nielsen's August 2023 Report of The Gauge™
Streaming fell to 38.3% of total TV usage, but remained the largest share of television for the month.
- Streaming fell to 38.3% of total TV usage, but remained the largest share of television for the month.
- Broadcast viewership in August increased 1.6% compared with July, and its share of total usage was up 0.4 points to 20.4% of TV.
- This is the first gain recorded in the broadcast category since January 2023.
- Since the August 2022 report of The Gauge, streaming has gained 7.0 share points, growing from 31.3% to 38.3% of total TV usage.