Bluey

• The broadcast sports genre was up again in October (+15%) after recording a massive 360% monthly increase in September.
• Sports viewing, which was boosted most notably by NFL games and the MLB World Series, made up nearly 30% of all broadcast viewership.
• In October 2022 by comparison, the sports genre made up 25% of the broadcast category, while the drama genre led with nearly 27%.
• Also on a year-over-year basis, broadcast viewership was down by 5.6%, and the category has lost 1.4 share points.

• Streaming fell to 38.3% of total TV usage, but remained the largest share of television for the month.
• Broadcast viewership in August increased 1.6% compared with July, and its share of total usage was up 0.4 points to 20.4% of TV.
• This is the first gain recorded in the broadcast category since January 2023.
• Since the August 2022 report of The Gauge, streaming has gained 7.0 share points, growing from 31.3% to 38.3% of total TV usage.

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• This Australian animated show – hugely popular in the U.S. as well – focuses on a family of blue heeler dogs living in Brisbane.
• The show exemplifies what years of child psychology research have made clear: that children learn through play.
• Bluey illustrates a variety of age-appropriate caregiving practices that parents and caregivers can use in the everyday life of a child.

1. Support children’s creativity

• While Mom runs inside, Bluey is thrilled to be out in the rain and begins to build a dam against the water on a walkway.
• When her hands can’t contain the water, she tries a variety of household objects – blocks, an umbrella, a dollhouse – to do the job.
• Chilli represents how caregivers can foster children’s creativity by asking open-ended questions and allowing children to explore various ways of solving a problem.

2. Use everyday materials for play

• Play experts use the term “loose parts” for items without a defined play purpose that can be used in many ways and encourage children’s creativity.
• This episode shows Bluey and Bingo engaged in free play with such objects and portrays how deeply children can play even if they don’t have conventional toys or guidance from a caregiver.

3. Help kids process emotions through play

• Play is a natural way that children emotionally process a variety of difficult experiences.
• Childhood experts emphasize that pretend play gives children the freedom to work through their fears and feelings.
• We then see Bluey engaged in a play scene in which she casts Bingo in the role of the parakeet and reenacts the morning.

4. Promote multigenerational relationships

• When Bingo gets upset, Bluey helps Nana learn to floss by guiding her through the dance moves over video chat.
• Research shows that strong relationships between grandparents and childrenbenefit both generations.
• While Grandad is initially baffled by using apps for everything, the girls help him navigate this modern convenience through play.

5. Foster self-regulation

• Bandit encounters a friend in public and begins chatting with the friend, moving his attention away from Bluey.
• Helping a child develop self-regulation skills like the ability to wait patiently is important, as such skills predict many positive lifelong outcomes.