Premier Esports Organization Andbox Rebrands as “NYXL,” Announces Mission to Develop NYC as the World Capital of Esports & Gaming Culture
New Yorks flagship esports organization Andbox announced today that it has rebranded as NYXL .
- New Yorks flagship esports organization Andbox announced today that it has rebranded as NYXL .
- The announcement was made today by NYXL CEO James Frey and CCO Mitchell Smith.
- Founded in 2017, NYXL was the first organization to bring professional esports to New York City.
- The team behind NYXL has deep experience in film, television, entertainment and sports, and brings world-class storytelling experience to esports for the first time.