VALORANT

Premier Esports Organization Andbox Rebrands as “NYXL,” Announces Mission to Develop NYC as the World Capital of Esports & Gaming Culture

Retrieved on: 
Wednesday, March 23, 2022

New Yorks flagship esports organization Andbox announced today that it has rebranded as NYXL .

Key Points: 
  • New Yorks flagship esports organization Andbox announced today that it has rebranded as NYXL .
  • The announcement was made today by NYXL CEO James Frey and CCO Mitchell Smith.
  • Founded in 2017, NYXL was the first organization to bring professional esports to New York City.
  • The team behind NYXL has deep experience in film, television, entertainment and sports, and brings world-class storytelling experience to esports for the first time.

Team Liquid Renews Global Focus with Three Senior Hires

Retrieved on: 
Tuesday, March 29, 2022

SANTA MONICA, Calif., March 29, 2022 /PRNewswire/ -- Team Liquid, a leading worldwide professional esports organization, today announced three new senior appointments: marketing and brand powerhouse Josie Brown as Senior Vice President of Brand, Marketing and Content, seasoned media executive Blair Herter as Global Managing Director at Liquid Media, and respected esports industry veteran Jennifer Gares as Senior Director of Talent. These latest hires reflect Team Liquid's ongoing commitment to translating its unprecedented competitive success to wider content and generational fandom goals.

Key Points: 
  • These latest hires reflect Team Liquid's ongoing commitment to translating its unprecedented competitive success to wider content and generational fandom goals.
  • I'm fully confident that Josie, Blair and Jennifer are the right people to help Team Liquid excel in this next growth phase."
  • As Team Liquid's Senior Vice President of Brand, Marketing and Content, Brown will leverage her robust global experience to continue the momentum of their rich legacy as the global leader in esports, while also growing the Team Liquid brand through innovative partnerships, collaborations and content.
  • In addition to the premier esports team franchise, Liquid Enterprises operates various business units created to complement its esports athletic brand.

Immortals Launches All-Women Pro Valorant Team with New Great Lakes-Based Roster

Retrieved on: 
Tuesday, March 29, 2022

DETROIT, March 29, 2022  /PRNewswire/ -- Great Lakes-based gaming and esports organization, Immortals is announcing the creation of a new Pro Valorant team featuring a roster of players based out of the Great Lakes Region ("GLR").

Key Points: 
  • DETROIT, March 29, 2022 /PRNewswire/ -- Great Lakes-based gaming and esports organization, Immortals is announcing the creation of a new Pro Valorant team featuring a roster of players based out of the Great Lakes Region ("GLR").
  • Most players on Immortals' new Valorant roster hail from the GLR, consistent with the Company's ambition to represent the GLR on the esports world stage.
  • Beginning in 2021, Immortals launched a "Search for the Roster" initiative in which it sought out premier Valorant talent.
  • To mark the launch of the new Valorant team, Immortals players and staff visited Chicago for a bootcamp, media shoot and practice for their first tournament on March 31.

IMMORTALS AND TOYOTA ANNOUNCE ADDITIONAL RENEWAL TO MULTI-YEAR PARTNERSHIP

Retrieved on: 
Wednesday, March 23, 2022

LOS ANGELES, March 23, 2022 /PRNewswire/ -- Esports organization Immortals and the Southern California and San Diego Toyota Dealers Associations have officially announced a renewal of their partnership, continuing a relationship that began in 2020 and was subsequently extended through 2021. Toyota's brand will continue to receive prominent logo placement on the League of Legends (LCS) player jerseys for Immortals Progressive and will now be featured on jerseys worn by Immortals' Wild Rift team.

Key Points: 
  • Toyota renews affiliation with Immortals Progressive League of Legends, becomes Immortals' first-ever Wild Rift partner
    LOS ANGELES, March 23, 2022 /PRNewswire/ -- Esports organization Immortals and the Southern California and San Diego Toyota Dealers Associations have officially announced a renewal of their partnership, continuing a relationship that began in 2020 and was subsequently extended through 2021.
  • "Our partnership with Toyota is underpinned by a shared desire to make gaming more accessible and show up for our community," said Brett McGrew, Vice President of Partnerships & Activation for Immortals.
  • Through the partnership, Toyota SoCal and Immortals will bring the following exciting community activations to life, both digitally and in-person:
    San Diego County Fair Gaming Lounge: This summer, Immortals and San Diego Toyota will host a gaming lounge for SD County fair attendees.
  • Free Boba Stand: Immortals and Toyota SoCal will have a co-branded popup boba stand providing free boba tea at local gaming events.

Video Game, Media and Technology Veterans Launch GGWP to Combat Game Toxicity, Raise $12M Seed Funding

Retrieved on: 
Monday, March 21, 2022

GGWP, a nod to Good Game, Well Played, was created with the mission to democratize positive play using technology.

Key Points: 
  • GGWP, a nod to Good Game, Well Played, was created with the mission to democratize positive play using technology.
  • Theres a lot of research that shows bad behavior is bad for business, Dennis Fong, CEO, GGWP, said.
  • With the ability to respond at scale, we can dramatically improve game experiences, and in turn improve game businesses.
  • GGWP, founded by games and media veterans, is an artificial intelligence-based platform to help combat toxicity in online games.

JBL Collaborates with leaders in Gaming 100 Thieves on Exclusive Quantum ONE Headset Drop

Retrieved on: 
Friday, March 18, 2022

The JBL x 100 Thieves headset is launching to satisfy a growing consumer craving for a product that celebrates their passion and interests.

Key Points: 
  • The JBL x 100 Thieves headset is launching to satisfy a growing consumer craving for a product that celebrates their passion and interests.
  • 100 Thieves has imprinted its signature geo print design on the JBL Quantum ONE headset built for exceptional in-game sound and performance.
  • View the full release here: https://www.businesswire.com/news/home/20220318005008/en/
    JBL Collaborates with 100 Thieves on Exclusive Quantum ONE Headset Drop (Photo Credit: JBL)
    Collaborating with JBL has been an incredible experience and highlights how game-changing quality sound can be, said Matthew Nadeshot Haag, 100 Thieves founder and CEO.
  • As both JBL and 100 Thieves are naturally inquisitive brands that honor self-expression, they have encouraged each other to push boundaries.

Developlus Announces Partnership with Misfits Gaming

Retrieved on: 
Thursday, March 3, 2022

CORONA, Calif., March 3, 2022 /PRNewswire/ -- The woman-owned, women-led haircare and color corporation, Developlus Inc. is pleased to announce their new partnership with Misfits Gaming Group to promote Splat vibrant hair colors within the gaming industry.

Key Points: 
  • CORONA, Calif., March 3, 2022 /PRNewswire/ -- The woman-owned, women-led haircare and color corporation, Developlus Inc. is pleased to announce their new partnership with Misfits Gaming Group to promote Splat vibrant hair colors within the gaming industry.
  • This is an amazing opportunity to promote our brand to a new consumer group," said Jenniffer Paulson, Vice President of Marketing for Developlus.
  • As a brand that encourages consumers to embrace "outside the box" vibrant hair color, Developlus is proud to be partnering with Misfits Gaming who have been at the digital forefront of esports.
  • Misfits Gaming Group (MGG) is a global esports and entertainment company.

Gen.G Celebrates International Women's Month, raising money for 1000 Dreams Fund and Do Good Fund: Ukraine Aid

Retrieved on: 
Wednesday, March 2, 2022

LOS ANGELES, March 2, 2022 /PRNewswire/ -- Global esports organization Gen.G launches their annual International Women's Month celebrations starting March 3.

Key Points: 
  • LOS ANGELES, March 2, 2022 /PRNewswire/ -- Global esports organization Gen.G launches their annual International Women's Month celebrations starting March 3.
  • Together, these women will discuss their careers and experiences as both musicians and gamers, providing insight behind the lens.
  • "This year, it's especially meaningful for us to use our platform to raise money for the Do Good Fund: Ukraine Aid as well as the 1000 Dreams Fund: BroadcastHER initiative, a charity built to educate and power women gamers."
  • Gen.G will also be working to enrich the student community, sponsoring small netWORK events for women and gender minorities in the collegiate esports space.

AGON by AOC partners with Riot Games to reveals the world's first official League of Legends gaming monitor: The AGON PRO AG275QXL

Retrieved on: 
Thursday, February 24, 2022

The AGON PRO AG275QXL AGON League of Legends Edition sports a unique design and special features crafted specifically for the MOBA experience.

Key Points: 
  • The AGON PRO AG275QXL AGON League of Legends Edition sports a unique design and special features crafted specifically for the MOBA experience.
  • League of Legends is the most played PC game in the world with millions of players working together in high stakes competition.
  • The revolutionary AGON PRO AG275QXL League of Legends Edition will be available on Amazon starting March 2022 for $479.99.
  • For more information, please refer to AGON by AOC's official website or follow AGON by AOC on Facebook, Twitter, or Instagram.

Creatd Streamlines C-Suite and Attracts High-Caliber Expertise to its Board of Directors

Retrieved on: 
Thursday, February 17, 2022

Effective as of February 17, 2022, the new board of independent directors has appointed Jeremy Frommer, the Company's Founder, and its CEO since inception, as Executive Chairman and Founder.

Key Points: 
  • Effective as of February 17, 2022, the new board of independent directors has appointed Jeremy Frommer, the Company's Founder, and its CEO since inception, as Executive Chairman and Founder.
  • In addition, Laurie Weisberg, who previously shared the co-CEO title with Mr. Frommer, has been appointed the Company's sole CEO.
  • In addition to Mr. Frommer and Ms. Weisberg, the Company's Board of Directors now consists of Joanna Bloor, Brad Justus, and Lorraine Hendrickson as its independent members.
  • We accomplish this through Creatd's four business pillars: Creatd Labs, Creatd Partners, Creatd Ventures, and Creatd Studios.