Neilsen

Finance Brands and Sports Sponsorship. Is It Worth It? Leading financial marketing agency Contentworks investigates.

Retrieved on: 
Wednesday, April 17, 2024
Online, Copa Sudamericana, Investment, Sport, Partnership, Atlético Madrid, American football, Mastercard, Football, UFC, Social media, Woman, International Paralympic Committee, Season, F1, Crédit Agricole, Team, FC Barcelona, Ecosystem, XTB, Collegiate summer baseball, Statistics, Visa, Research, Starling Bank, Bank, Team GB, Marketing, Citigroup, ROI, Paralympic Games, PSP, Real Madrid CF, Super League, PNC Financial Services, Bank of America, Olympic Games, Tennis, Athlete, HSBC, Neilsen

LIMASSOL, Cyprus, April 17, 2024 /PRNewswire-PRWeb/ -- Very few events can give you the kind of exposure a sporting event can. Football undoubtedly takes the crown for the highest viewership, with 3.5 billion avid fans worldwide. That's massive brand exposure for finance brands. Plus, sports sponsorship is also about making a psychological connection. People don't just watch major sporting events, they interact on social media throughout. Statistics reveal that 80% of sports fans share their experience while watching live sports. And it's this exposure, reach and psychological connection that lures in finance brands. As the leading financial services marketing agency, we're looking at finance brands and sports sponsorship. Is it worth it?

Key Points: 
  • As the leading financial services marketing agency, we're looking at finance brands and sports sponsorship.
  • As the leading financial services marketing agency , we're looking at finance brands and sports sponsorship.
  • Contentworks Agency Niki Nikolaou
    Visa is the official payment tech partner for the Olympics and Paralympics till 2032.
  • Contentworks Agency has wide experience building and implementing marketing campaigns for leading finance brands worldwide.

Employbridge’s Stephanie Roberts Named Top Chief Information Security Officer by Cyber Defense Magazine

Retrieved on: 
Friday, October 27, 2023
Digital, CISO, Neilsen, Attention, Defence Cyber Agency, Security, Risk management

ATLANTA, Oct. 27, 2023 (GLOBE NEWSWIRE) -- Employbridge, the largest industrial staffing company in the United States, today announced that Stephanie Roberts, Vice President, Infrastructure, Operations and Chief Information Security Officer (CISO), has been named a Top Global CISO for 2023 by Cyber Defense Magazine.

Key Points: 
  • ATLANTA, Oct. 27, 2023 (GLOBE NEWSWIRE) -- Employbridge, the largest industrial staffing company in the United States, today announced that Stephanie Roberts, Vice President, Infrastructure, Operations and Chief Information Security Officer (CISO), has been named a Top Global CISO for 2023 by Cyber Defense Magazine.
  • “Stephanie is an outstanding security officer and a leader who instills confidence among those around her,” said Don Sloan, Chief Digital Officer of Employbridge.
  • “She is an evangelist for upholding the integrity of the information security function and is a thoughtful ally to leaders across the company.
  • “Stephanie Roberts of Employbridge has a passion for security, depth of experience, and proven track record of driving change within her organization,” said Gary Miliefsky, publisher of Cyber Defense.

New Movie and Show Recommendation App Pixi+ Launches Waitlist for Early Access

Retrieved on: 
Thursday, July 27, 2023
Neilsen, Friends, Android, Research, IOS, Parenting, Pain, Entrepreneurship, Family, Accenture, Mobile phone

“By giving users personalized recommendations across all of their streaming services in a single app, Pixi+ makes it easy and painless to find what to watch,” explains Founder and CEO Brett Bergen.

Key Points: 
  • “By giving users personalized recommendations across all of their streaming services in a single app, Pixi+ makes it easy and painless to find what to watch,” explains Founder and CEO Brett Bergen.
  • The majority of streamers in the U.S., and worldwide, report that they want more personalized content, and want to find what they’re looking for in just one place.
  • “With Pixi+, we can finally say goodbye to painful search experiences, and find exactly the kind of movie or show we’re looking for in the moment.
  • Pixi+ intends to first launch in the United States, and then expand internationally.

Culture Genesis and Jellysmack Launch $25M Initiative to Boost Underrepresented YouTube Creators

Retrieved on: 
Tuesday, June 20, 2023
Social Media, Entertainment, Online, Millennials, Finance, Consumer, Media, Professional Services, DEI (Diversity, Equity and Inclusion), Influencer, Communications, Socially Responsible Investing, Content Marketing, Generation Z, All Def Comedy, Neilsen, Growth, BIPOC, Def, Partnership, Multimedia, Investment, Black, Music, Creative industries

Culture Genesis and Jellysmack today announced the launch of a new $25M initiative to fuel underrepresented YouTube creators and publishers.

Key Points: 
  • Culture Genesis and Jellysmack today announced the launch of a new $25M initiative to fuel underrepresented YouTube creators and publishers.
  • The partnership strengthens Jellysmack’s support of top creators and aligns with Culture Genesis’ mission to empower BIPOC creators with opportunities and investments to further their growth.
  • For its part, Culture Genesis continues to support and champion diverse creators, paying out over $5M since 2021—3x more revenue than these creators typically receive from YouTube.
  • Shaun Newsum , co-founder of Culture Genesis said: “Our mission from day one has been to improve the monetization of YouTube content for diverse creators.

Monaco® Cocktails Debuts New Ready-to-Drink Margarita Line

Retrieved on: 
Tuesday, May 16, 2023
Taste, Classic, Friends, Margarita, ABV, Stock, Holding company, Mike's Hard Lemonade Co., Liquor, Neilsen

MIAMI, May 16, 2023 /PRNewswire/ -- Building upon consistent double-digit growth in recent years driven by innovation in the single-serve category, Monaco® Cocktails today announces a new line of ready-to-drink Margaritas. Expanding upon the brand's popular tequila portfolio, the line includes two distinct flavor profiles: Lime and Watermelon, with Classic and Spicy varieties for each.

Key Points: 
  • MIAMI, May 16, 2023 /PRNewswire/ -- Building upon consistent double-digit growth in recent years driven by innovation in the single-serve category, Monaco® Cocktails today announces a new line of ready-to-drink Margaritas.
  • Expanding upon the brand's popular tequila portfolio, the line includes two distinct flavor profiles: Lime and Watermelon, with Classic and Spicy varieties for each.
  • "Our Margarita line speaks to this demand and allows customers to either feel the spirit or feel the spice."
  • For more information on Monaco® Cocktails, please visit: drinkmonaco.com , and follow along on Instagram and Facebook (@drinkmonaco).

Ultimate Medical Academy Celebrates Commencement for Thousands of Healthcare Student Graduates

Retrieved on: 
Monday, April 24, 2023
Bureau of Labor Statistics, Neilsen, Learning, Yuengling Center, Education, Friends, Bureau, GPA, Careers New Zealand, Student, Ultimate Medical Academy, UMA, Alpha Beta Kappa, Allied Healthcare, GED, Health, Pharmacy technician, Nursing, Tutoring

The event was live-streamed so UMA graduates, their friends and family members across the nation were able to join the celebration.

Key Points: 
  • The event was live-streamed so UMA graduates, their friends and family members across the nation were able to join the celebration.
  • “It was like opening the doors to an entirely different world when I entered the UMA Clearwater campus,” Geis shared.
  • Most work full-time to support their families while they attend school with the goal of a promising career in healthcare.
  • Although commencement marks the completion of a graduate’s academic instruction, UMA’s support for its students continues long after graduation.

MILLIONS.co Crosses 100 Million Reachable Sports Fans Through The Worlds Biggest Athletes

Retrieved on: 
Wednesday, November 30, 2022
Tablet, Athlete, Shevchenko, Canada national team, Broadcasting, Digital, UFC, Executive, Volition, Monday Night Football, Green Bay Packers, YouTube Live, Running Man Brothers, Super Bowl, NFL, Neilsen, Hockey, NIL, Ohio State Buckeyes, Green Bay, Sport, PPV, Fox Sports, Entertainment, Mobile phone

"Fans wanted a more unfiltered and inside view from the players they loved.

Key Points: 
  • "Fans wanted a more unfiltered and inside view from the players they loved.
  • We popularized this with the Monday Night Football with the Manning brothers, and with Joe Rogan's Fight Companion live podcast & watch party for UFC."
  • "These live events will have memorabilia sales, contests, and offer an incredible experience for fans," says Richardson.
  • Neilsen reports that 88% of sports fans are using second screens while watching sports via laptops, tablets, smartphones, or other secondary monitors.

MiR Launches Two Powerful Autonomous Mobile Robots to Optimize All Logistics

Retrieved on: 
Thursday, August 12, 2021
Mobile, Wireless, Supply Chain Management, Hardware, General Automotive, Technology, Automotive, Retail, Packaging, Engineering, Transport, Aerospace, Logistics, Supply Chain Management, Manufacturing, Mir-200, Nielsen, AMR Corporation, Social robot, Ingress, 3D, ISO, Mobile industrial robots, Neilsen, ANSI, Safety, Musiktheater im Revier, Teradyne, Solution, Hospital, Warehouse, Satellite navigation device

Mobile Industrial Robots (MiR), the global market leader in autonomous mobile robots (AMRs), today launched its most powerful robots for transporting pallets and other heavy items around manufacturing facilities, warehouses and logistics centers.

Key Points: 
  • Mobile Industrial Robots (MiR), the global market leader in autonomous mobile robots (AMRs), today launched its most powerful robots for transporting pallets and other heavy items around manufacturing facilities, warehouses and logistics centers.
  • Our new industrial and robust robots meet these requirements, making them an easy choice to integrate directly into companies workflows.
  • The industrial and protected MiR600 and MiR1350 are the markets first Ingress Protection52-rated autonomous mobile robots, which means their components are protected and can tolerate dust and water drops.
  • Mobile Industrial Robots (MiR) develops and markets the industrys most advanced line of collaborative and safe autonomous mobile robots (AMRs) that enable companies to quickly, easily and cost-effectively manage internal logistics and free employees for higher-value activities.