The Time is Now for Toyota's All-New 2023 Prius and Prius Prime
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Thursday, April 6, 2023
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PLANO, Texas, April 6, 2023 /PRNewswire/ -- Toyota's ready to capture drivers' hearts with the completely redesigned all-new 2023 Prius and Prius Prime - and the new "This is Prius Now" marketing campaign brings an equally fresh perspective.
Key Points:
- PLANO, Texas, April 6, 2023 /PRNewswire/ -- Toyota's ready to capture drivers' hearts with the completely redesigned all-new 2023 Prius and Prius Prime - and the new "This is Prius Now" marketing campaign brings an equally fresh perspective.
- "The all-new Prius and Prius Prime's styling, performance and high-tech features will redefine what customers think, feel and expect when they think of Prius."
- In the next scene, a black Toyota Prius makes its way down a street past a herd of white sheep.
- The "This is Prius Now" Toyota Prius and Prius Prime campaign extends across linear TV, digital video, cinema, digital content, programmatic, out-of-home billboards, paid social, and search.