FIJI® WATER TRANSITIONS ICONIC BOTTLE TO 100% RECYCLED PLASTIC, EXCLUDING CAPS AND LABELS, IN THE UK and EU
LONDON, April 22, 2023 /PRNewswire/ -- FIJI Water, an artesian water from the Fiji Islands, is furthering its commitment to environmental sustainability with the transition of its best-selling 500 mL and 330 mL bottles to 100% recycled plastic (rPET), excluding caps and labels, in the UK and EU markets starting in Spring 2023. This move is a significant step towards reducing plastic waste and replaces nearly 70% of FIJI Water's bottle volume* worldwide with recycled material. The company is committed to transitioning its entire bottle portfolio to rPET by 2025.
- This move is a significant step towards reducing plastic waste and replaces nearly 70% of FIJI Water's bottle volume* worldwide with recycled material.
- The company is committed to transitioning its entire bottle portfolio to rPET by 2025.
- "In our transition to recycled plastic, we aim to make a truly meaningful and lasting impact," said Wai Mei Lee, Vice President of International, FIJI Water.
- "In using recycled plastic, we give new life to existing materials while maintaining the same great taste, look, and quality that consumers expect from FIJI Water."