Fisher-Price Joins Barbie, MEGA, and Matchbox in Mattel PlayBack, a Toy Takeback Program Designed to Recover and Reuse Materials in Mattel Toys
Fisher-Price joins Barbie, MEGA, and Matchboxbrands in the toy takeback initiative, which enables families to extend the life of their Mattel toys once they are finished playing with them.
- Fisher-Price joins Barbie, MEGA, and Matchboxbrands in the toy takeback initiative, which enables families to extend the life of their Mattel toys once they are finished playing with them.
- The new program is designed to recover and reuse materials from old Mattel toys in future Mattel products, keep materials out of landfills, and supports the companys goal to achieve 100% recycled, recyclable, or bio-based plastic materials in its products and packaging by 2030.
- We are also exploring new technologies in plastic processing and recycling, with our longer-term goal to use materials collected through Mattel PlayBack in future toy production.
- To participate in the Mattel PlayBack program, consumers can visit Mattel.com/PlayBack , print a free shipping label, and pack and mail their outgrown Mattel toys back to Mattel.