Orange Blossom Classic

Denny's Returns as Orange Blossom Classic Title Sponsor in 2024

Retrieved on: 
Thursday, February 22, 2024
HBCU, MIAMI, Student, Multimedia, Education, Culture, MEAC, OBC, Hard Rock Stadium, Alabama State University, ASU, North Carolina Central Eagles, University, Eagle, North Carolina Central University, Orange Blossom Classic, SWAC, NCCU, Partnership, Tourism

MIAMI GARDENS, Fla., Feb. 22, 2024 /PRNewswire/ -- Orange Blossom Classic Committee, the esteemed organizing body behind one of college football's most iconic events, proudly announces the return of Denny's as the title partner of the Orange Blossom Classic (OBC) in 2024.

Key Points: 
  • MIAMI GARDENS, Fla., Feb. 22, 2024 /PRNewswire/ -- Orange Blossom Classic Committee, the esteemed organizing body behind one of college football's most iconic events, proudly announces the return of Denny's as the title partner of the Orange Blossom Classic (OBC) in 2024.
  • Fans can anticipate the continuation of excellence at the Denny's Orange Blossom Classic in 2024.
  • For tickets and more information about the Denny's Orange Blossom Classic featuring ASU Hornets and NCCU Eagles at Hard Rock Stadium on Sunday, September 1, 2024, visit www.OrangeBlossomClassic.com .
  • Connect with Orange Blossom Classic Committee's One BIG Community on Facebook, Instagram, TikTok, and Twitter at @OrangeBlossomFC.

2024 Denny's Orange Blossom Classic Welcomes Alabama State University and North Carolina Central University

Retrieved on: 
Tuesday, January 23, 2024
OBC, Eagle, Alabama State University, ASU, Culture, Orange Blossom Classic, History, North Carolina Central University, Ecosystem, Hard Rock Stadium, MIAMI, Sale, Labour, NCCU, HBCU, MEAC, SWAC, Hornet

MIAMI GARDENS, Fla., Jan. 23, 2024 /PRNewswire/ -- The 2024 Denny's Orange Blossom Classic (OBC) proudly continues its storied tradition by welcoming the Alabama State University Hornets (ASU) and North Carolina Central University Eagles (NCCU) as this year's distinguished participants.

Key Points: 
  • MIAMI GARDENS, Fla., Jan. 23, 2024 /PRNewswire/ -- The 2024 Denny's Orange Blossom Classic (OBC) proudly continues its storied tradition by welcoming the Alabama State University Hornets (ASU) and North Carolina Central University Eagles (NCCU) as this year's distinguished participants.
  • Kendra Bulluck, Executive Director of the OBC, shares her enthusiasm: "The Orange Blossom Classic has always been a beacon of opportunity and unity in the HBCU community.
  • This year, we present the talents of North Carolina Central University Eagles and Alabama State University Hornets, offering an exciting experience.
  • Dr. Jason Cable, Director of Athletics, ASU expresses his excitement: "Alabama State University Athletics is thrilled to be a part of the Denny's Orange Blossom Classic (OBC) and its long-standing tradition.

PepsiCo Announces Expanded Tailgating Experience for the Orange Blossom Classic Gameday Fan Fest with Special Performances at the Pepsi Zero Sugar Sound Stage

Retrieved on: 
Friday, September 1, 2023
Heart, Reunion, Orange Blossom Classic, Music, Partnership, Road, Journal of Multilingual and Multicultural Development, OBC, Snack, Pepsi Zero Sugar, HBCU, Culture, Historically black colleges and universities, PepsiCo, R&B, Hard Rock Stadium, Doritos, Tiger, Student, MIAMI, R, SVP, Orange Blossom, Nightclub, Tourism, Soft drink

MIAMI GARDENS, Fla., Sept. 1, 2023 /PRNewswire/ -- The Orange Blossom Classic (OBC) is excited to announce the triumphant expansion of PepsiCo as the exclusive soft drink, sports performance product, and salty snacks partner for its highly anticipated third year, affectionately known as The Reunion. This exciting partnership amplifies the energy and excitement surrounding the historic match-up between the Florida A&M University Rattlers and the Jackson State University Tigers, set to take place at Hard Rock Stadium in Miami Gardens, FL, on September 3, 2023, at 3 PM.

Key Points: 
  • At the heart of the "The Reunion" is the highly anticipated Gameday Fan Fest, a vibrant celebration of music, culture, and community.
  • This year, the Pepsi Zero Sugar Sound Stage takes the spotlight at the festivities, promising a dynamic lineup of performances including rapper Jermaine Dupri, R&B group 702, and singer Sevyn Streeter that will create an exciting vibe before the big game.
  • Embrace this time-honored HBCU tradition by joining the Orange Blossom Classic for an exciting pre-game gathering with the Pepsi Zero Sugar Sound Stage at the OBC Gameday Fan Fest.
  • Soak in the vibrant atmosphere before taking your seat inside the stadium for the thrilling HBCU football match-up that defines the Orange Blossom Classic.

'The Big Homecoming' and Wells Fargo Kick-off Year Two of Relationship To Create Ongoing Impact For HBCUs

Retrieved on: 
Thursday, August 31, 2023
Hampton University, KJ Smith, Music, Wells Fargo, Clark Atlanta University, Johnson C. Smith University, Jarvis Christian University, Student, Life, Face, HBCU, Culture, Orange Blossom Classic, North Carolina A&T State University, ENTREPRENEURSHIP, Historically black colleges and universities, Quality of life, Virginia State University, HEALTH, Black, WFC, Work, TBH, Florida A&M University, Jackson State University, Faculty, Bayou Classic, NYSE, Texas Southern University, Entertainment, Tourism, Management, University

The Big Homecoming authentically celebrates the culture of HBCUs while creating ongoing impact for scholars.

Key Points: 
  • The Big Homecoming authentically celebrates the culture of HBCUs while creating ongoing impact for scholars.
  • Wells Fargo (NYSE: WFC) and The Big Homecoming were able to provide over $100,000 in scholarships to students during the 2022-2023 TBH365 Impact Tour.
  • Wells Fargo's team led financial empowerment workshops to financially equip students to build wealth, start businesses and learn more about investing.
  • The Big Homecoming Music & Culture festival is slated for May 4, 2024
    "The Big Homecoming was created to be more than an annual festival.

Wells Fargo Unveils Limited Edition HBCU Legends Debit Card for the Orange Blossom Classic

Retrieved on: 
Thursday, August 24, 2023
ESPN, Reunion, Orange Blossom Classic, Wells Fargo cross-selling scandal, Collection, Partnership, OBC, Senior, HBCU, Historically black colleges and universities, Woman, Hard Rock Stadium, Student, Florida A&M University, Jackson State University, MIAMI, JSU, FAMU, Orange Blossom, Wells Fargo, Perfume, Tourism, University

MIAMI GARDENS, Fla., Aug. 24, 2023 /PRNewswire/ -- The Orange Blossom Classic Committee proudly announces the return of Wells Fargo as the Official Bank Sponsor of the highly anticipated Denny's Orange Blossom Classic presented by Ready Life (OBC), with a special unveiling of their limited-edition OBC HBCU Legends debit card.

Key Points: 
  • MIAMI GARDENS, Fla., Aug. 24, 2023 /PRNewswire/ -- The Orange Blossom Classic Committee proudly announces the return of Wells Fargo as the Official Bank Sponsor of the highly anticipated Denny's Orange Blossom Classic presented by Ready Life (OBC), with a special unveiling of their limited-edition OBC HBCU Legends debit card.
  • As a testament to their commitment to honoring the legacy of Historically Black Colleges and Universities (HBCUs), Wells Fargo proudly unveils a one-of-a-kind limited edition OBC HBCU Legends debit card, specially crafted to commemorate the cherished HBCU Reunion Experience at the Orange Blossom Classic (OBC).
  • Wells Fargo customers who are supporters of the Orange Blossom Classic and HBCUs will have the opportunity to order this debit card September 1 through the end of 2023.
  • "We are thrilled to welcome Wells Fargo back as the Official Bank Sponsor of the Orange Blossom Classic," said Kendra Bulluck, Executive Director of the Orange Blossom Classic Committee.

CELSIUS® Essential Energy Named the Official Energy Drink Partner of the Orange Blossom Classic

Retrieved on: 
Thursday, August 3, 2023
Reunion, Partnership, OBC, HBCU, Celsius, Likeness, Yard, Social media, Movement, NIL, Hard Rock Stadium, Student, Orange Blossom Classic, Florida A&M University, Jackson State University, MIAMI, JSU, Orange Blossom, Family, Tourism

MIAMI GARDENS, Fla., Aug. 3, 2023 /PRNewswire/ -- Continuing to support collegiate athletics and tomorrow's future leaders, lifestyle energy drink CELSIUS®, has been named as the Official Energy Drink Partner of the Orange Blossom Classic (OBC).

Key Points: 
  • MIAMI GARDENS, Fla., Aug. 3, 2023 /PRNewswire/ -- Continuing to support collegiate athletics and tomorrow's future leaders, lifestyle energy drink CELSIUS®, has been named as the Official Energy Drink Partner of the Orange Blossom Classic (OBC).
  • For the second consecutive year, the better-for-you energy drink will be the official game-day energy drink for the edge-of-your-seat HBCU action between Jackson State University and Florida A&M University in Miami Gardens, FL.
  • "We are absolutely elated that Celsius is renewing its partnership with the Denny's Orange Blossom Classic," says Kendra Bulluck, Executive Director of the Orange Blossom Classic Committee.
  • To view the full Denny's Orange Blossom Classic presented by Ready Life event itinerary, visit orangeblossomclassic.com/events.

Orange Blossom Classic Announces SNICKERS® as Official Candy Bar of the Celebrated College Football Event

Retrieved on: 
Tuesday, July 11, 2023
ESPN, Orange Blossom Classic, Reunion, Florida A&M University, Partnership, OBC, HBCU, University, Mars, Historically black colleges and universities, History, Hard Rock Stadium, Tiger, MIAMI, Happiness, Sport, Orange Blossom, Candy, Perfume

MIAMI GARDENS, Fla., July 11, 2023 /PRNewswire/ -- The Orange Blossom Classic Committee is excited to announce its partnership with Mars Wrigley, by naming SNICKERS®, an official sponsor of the Orange Blossom Classic.

Key Points: 
  • MIAMI GARDENS, Fla., July 11, 2023 /PRNewswire/ -- The Orange Blossom Classic Committee is excited to announce its partnership with Mars Wrigley, by naming SNICKERS®, an official sponsor of the Orange Blossom Classic.
  • The Orange Blossom Classic (OBC), an annual football game steeped in rich tradition, brings together historically Black colleges and universities (HBCUs) to compete in a thrilling matchup.
  • "Mars Wrigley is proud to sponsor the Orange Blossom Classic through our iconic SNICKERS brand," said Martin Terwilliger, Senior Brand Director, Mars Wrigley.
  • For more information about Denny's Orange Blossom Classic presented by Ready Life, please visit www.orangeblossomclassic.com .

CareSource Announced as the Official Managed Care Partner of the Orange Blossom Classic

Retrieved on: 
Thursday, July 6, 2023
ESPN, Reunion, Orange Blossom Classic, Medicaid, Partnership, OBC, Education, HBCU, Health equity, Historically black colleges and universities, Celebration Bowl, Celebration, History, Hard Rock Stadium, Medicare, Tiger, Student, Child, Band, MIAMI, SWAC, Health, Health insurance marketplace, Orange Blossom, Empowerment, CareSource, Perfume, Management, Nursing, University

MIAMI GARDENS, Fla., July 6, 2023 /PRNewswire/ -- The Orange Blossom Classic Committee proudly welcomes CareSource as the Official Managed Care Organization of the 2023 Orange Blossom Classic (OBC).

Key Points: 
  • MIAMI GARDENS, Fla., July 6, 2023 /PRNewswire/ -- The Orange Blossom Classic Committee proudly welcomes CareSource as the Official Managed Care Organization of the 2023 Orange Blossom Classic (OBC).
  • CareSource, a leading managed care organization, shares this vision and is dedicated to fostering educational opportunities that empower individuals to lead healthier lives.
  • "We are delighted to announce CareSource as the Official Managed Care Organization of the Denny's Orange Blossom Classic," said Kendra Bulluck, Executive Director of the Orange Blossom Classic Committee.
  • For more information about Denny's Orange Blossom Classic presented by Ready Life, please visit www.orangeblossomclassic.com
    CareSource is a nonprofit, nationally recognized managed care organization with over 2.3 million members.

Allison+Partners Launches New M365 Offering to Advance Global Multicultural Marketing Efforts

Retrieved on: 
Friday, March 31, 2023
Data Analytics, Public Relations, Investor Relations, Marketing, Consulting, Communications, Professional Services, Consumer, Other Consumer, ESPN, Brand, Orange Blossom Classic, Park Benches, Communication, Food, Lunar New Year, Campaign (magazine), HBCU, Close the Gap, Native, Native American Indian Heritage Month, Historically black colleges and universities, Research, Black, Gap, Mandarin Oriental Hotel Group, Nas, Ready-to-assemble furniture, In Touch Weekly, Aflac, KTLA, Jackson State University, Sport, Sundance Film Festival, City, Native Americans, Health, Adweek, Data science, Tourism, History

M365 is an evolution of the agency’s approach to multicultural communication and explores audience engagement through three distinct multicultural dimensions: cultural heritage, cultural status and cultural integration.

Key Points: 
  • M365 is an evolution of the agency’s approach to multicultural communication and explores audience engagement through three distinct multicultural dimensions: cultural heritage, cultural status and cultural integration.
  • Each multicultural dimension explores heritage, racial identities, sexual orientations, lifestyles, attitudes, beliefs, behaviors, points of engagement and best channels to engage.
  • The offering leverages research, data science, cross-channel insights, media relationships and measurement reporting to implement successful local and global multicultural campaigns.
  • M365 offers several cultural-driven approaches to help clients create more effective and inclusive multicultural marketing campaigns that truly resonate with their target audience.

Finance Tech Giant Ready Life Renews Sponsorship of Denny's Orange Blossom Classic for Second Consecutive Year

Retrieved on: 
Tuesday, March 28, 2023
Fintech, Orange Blossom Classic, Bell, Reunion, OBC, Black college football national championship, HBCU, Jackson State University, University, Historically black colleges and universities, Hard Rock Stadium, Florida A&M University, MIAMI, JSU, FAMU, Insurance

Ready Life provides an alternative path to homeownership without the need of a credit score.

Key Points: 
  • Ready Life provides an alternative path to homeownership without the need of a credit score.
  • Ready Life is today's game changer that allows the previously overlooked to create generational wealth through homeownership," explained Ashely Bell, Ready Life founder and CEO.
  • "Ready life is proud to be the Presenting Sponsor for the Orange Blossom Classic for the 2nd year.
  • We are committed to the mission of HBCUs and to the tremendous impact of events such as the Orange Blossom Classic.