Razorfish Welcomes David MacDonald as Retail and Commerce Experience Practice Leader
Marketing transformation leader Razorfish today announced the appointment of David MacDonald as Retail and Commerce Experience Practice Leader.
- Marketing transformation leader Razorfish today announced the appointment of David MacDonald as Retail and Commerce Experience Practice Leader.
- View the full release here: https://www.businesswire.com/news/home/20240430135313/en/
David MacDonald, Retail and Commerce Experience Practice Leader at Razorfish (Photo: Business Wire)
Over the last 20 years at Publicis Groupe, MacDonald has built e-commerce platforms and platform strategies for retailers centered around end-to-end experiences. - His expertise has been showcased through the retail domain leading strategy for digital commerce implementations, including several large, multi-year retail digital engagements.
- “I couldn’t be more excited to see how David continues to push our Retail and Commerce Experience Practice forward.”
In his new role, MacDonald will lead the development of unified commerce experiences that work in harmony with media.