Firmenich's Leading AI Expertise Wins Digital Innovation of the Year
GENEVA, Nov. 15, 2021 /PRNewswire/ -- Firmenich, the world's largest privately-owned fragrance and taste company, has won Digital Innovation Of The Year at the Digital Economy Award 2021 in Switzerland.
- GENEVA, Nov. 15, 2021 /PRNewswire/ -- Firmenich, the world's largest privately-owned fragrance and taste company, has won Digital Innovation Of The Year at the Digital Economy Award 2021 in Switzerland.
- This recognition celebrates the Group's ground-breaking Artificial Intelligence (AI) capabilities and its new Formulae Generator, which augments creation for both fragrances & flavors.
- "AI is a cornerstone of Firmenich's innovation that allows us to marry the most fundamental elements of our DNA: cutting-edge research and development with the unique expertise and creativity of our perfumers and flavorists."
- Lukas Br, Jury President of the Digital Innovation of the Year award, said: "Firmenich has taken a very refreshing approach, which is convincing.