For Asian American Heritage Month, First-Ever Brand for AAPI Spells It Out to Stop Hate: Asian Americans Are All American Too
Retrieved on:
Tuesday, May 3, 2022
LOS ANGELES, May 3, 2022 /PRNewswire/ -- All American II, the first ever brand for all Asian Americans and Pacific Islanders (AAPI), announces the launch of its online store of apparel celebrating the All American spirit of Asian Americans to combat anti-Asian violence. The company's flagship design spells the brand's™ name from the letters in the 13 largest AAPI communities - Thai, Bangladeshi, Laotian, Taiwanese, Cambodian, Japanese, Korean, Filipino, Chinese, Vietnamese, Hmong, Indian, and Pakistani - to show that Asian Americans are All American too.
Key Points:
- Its Filipino American founder realized there was a need for a brand focused on the Asian American and Pacific Islander movement for social equality.
- By revealing how Asian American ethnicities and cultures are All American too in its products, the brand fosters AAPI pride while combatting the growing problem of anti-Asian violence.
- All American II was made to show the truth: Asian Americans are All American too," says Pierre Rivera, its founder.
- All American II is a brand on a mission to transform the way Asian Americans are seen with apparel that showcases the All American spirit of Asian Americans.