Wolverine and the Ram Truck Brand Debut "Built for the Driven" Collection Benefitting the Next Generation of Skilled Workers
ROCKFORD, Mich., Aug. 31, 2022 /PRNewswire/ -- In celebration of Labor Day, Wolverine, the 139-year-old heritage work brand, and the Ram Truck Brand, the automaker that is "Built to Serve", are back with their second exclusive collaboration that will benefit the skilled trades. To recognize the hard work, integrity, and dedication of America's workers, both brands have come together for a consecutive year with a limited-edition "Built for the Driven" collection which features American made boots, clothing, and accessories.
- "Our collaboration with the Ram Truck Brand has seamlessly allowed us to connect to existing and new consumers with our unique and purposeful product," said Scott Schoessel, VP of Marketing at Wolverine.
- Each item is designed to reflect the quality and craftsmanship the brands are known for to encourage the next generation of skilled tradespeople to pursue their passions.
- Beginning today, all items from the second rendition of the Wolverine and the Ram Truck Brand collection are available in limited quantities on www.Wolverine.com with pricing ranging from $15 $229.
- Through Project Bootstrap, Wolverine has contributed nearly $2 million over the last 5 years to organizations in support of the skilled trades.