GBK Collective Strengthens Team with Strategic New Hires; Virginia Lennon Joins as SVP, Research and Insights
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Thursday, March 21, 2024
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GBK Collective , a leading marketing strategy, consumer behavior, and analytics consultancy, today announced several key hires including Virginia Lennon who joins as Senior Vice President of Research and Insights.
Key Points:
- GBK Collective , a leading marketing strategy, consumer behavior, and analytics consultancy, today announced several key hires including Virginia Lennon who joins as Senior Vice President of Research and Insights.
- “We continue to invest in hiring the industry’s best marketing strategy, insights and data science leaders,” said GBK Co-Founder and CEO Jon Greenwood.
- Prior to joining GBK, Lennon held senior leadership positions at Ipsos Connect, Ipsos Media & Technology, OTX Research and Telemundo Network.
- "I'm beyond excited to be part of the exceptional team of strategy and insights experts that make up the GBK Collective.