Sinclair Broadcast Group Selects Oracle Moat to Strengthen Measurement and Brand Safety Capabilities for Advertisers
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Tuesday, November 9, 2021
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Sinclair will deploy Oracle Moat Analytics across all of its owned and operated digital inventory to help advertisers determine invalid traffic metrics, viewability metrics, diagnostics and brand safety rates of advertising campaigns.
Key Points:
- Sinclair will deploy Oracle Moat Analytics across all of its owned and operated digital inventory to help advertisers determine invalid traffic metrics, viewability metrics, diagnostics and brand safety rates of advertising campaigns.
- In addition, Sinclair will use Oracle Moat Analtyics for third-party connected TV (CTV) impression validation across its highly successful CTV platform, CompulseOTT.
- Sinclair has digital inventory across several categories, including news, sports, weather, and more, said Ryan Moore, senior vice president, Digital Sales, Sinclair Broadcast Group.
- Were excited to work with Sinclair Broadcast Group to give advertisers more ways to measure campaign performance across its digital properties.