Around

Kansas City Royals Launch 'Crown Vision AR' from ARound to Enhance Gameday Fun for the 2023 Season

Retrieved on: 
Thursday, March 30, 2023
Cloud, Stagwell, Mass games, Rams, Kauffman Stadium, Kansas City Royals, Android, Attention, IOS, BatterUP, Twin, Minnesota Twins, Around, AR, Sport, Video game, Entertainment, Royals

NEW YORK and KANSAS CITY, Mo., March 30, 2023 /PRNewswire/ -- ARound, a next-generation fan engagement platform designed to enhance gameday fun with live, real-world augmented reality (AR) experiences – and part of the Stagwell (NASDAQ: STGW) Marketing Cloud – has expanded its professional sports partnerships to include the Kansas City Royals for the 2023 baseball season. Launching in Kauffman Stadium today, "Crown Vision AR" provides the venue's 38,000 fans with a shared AR experience that includes interactive follow-along features after base hits and plays, contests, fan loyalty features, and brand sponsorships custom to the Royals.

Key Points: 
  • ARound Builds on Experiences with the Minnesota Twins and Los Angeles Rams, with Opening Day Launch at Kauffman Stadium.
  • With the Royals, we're bringing even more interactive and collaborative gameday features to their fingertips," said ARound Founder and CEO Josh Beatty.
  • Team IP and Sponsor Content: Characters in Royals jerseys, background signage and other brand activations keep the team and sponsors top-of-mind for fans.
  • Additional opportunities for fan activations and sponsor integration include Royals promotional tie-ins, virtual rewards, and a prize launcher featuring a giant Pasquatch.

Stagwell (STGW) Flexes Specialty Media Formats Including Shared Augmented Reality, QR Code Advertising and Travel Media Marketplace at CES 2023

Retrieved on: 
Wednesday, January 4, 2023
Cloud, Eurosport 1, United Airlines, Travel, Social media, Assembly, LAS, Target Field, SoFi Stadium, GALE, Mark Penn, Marketing, Around, News, AR, CES, JetBlue, Wi-Fi, Wine, Restaurant, Virgin Atlantic, Minnesota Twins, History of the Los Angeles Rams, Science, Sport, Sale, 3D, Ink

NEW YORK and LAS VEGAS, Jan. 4, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced a Specialty Media business unit to create net new brand and performance inventory. The unit—part of the Stagwell Marketing Could—will build media formats that offer brands novel ways to reach, engage, and monetize key consumer segments across sports, travel, retail, news and dining.

Key Points: 
  • "Stagwell is bringing new experiences to consumers whether they are at the stadium, in a restaurant or getting on an airplane.
  • Along with these experiences come a wealth of creative marketing opportunities," said Mark Penn, chairman and CEO, Stagwell.
  • Media Marketplace for Travel: Stagwell's Ink , the world's leading travel media company, has launched "The Travel Marketplace," a one-stop shop for brands to get unparalleled access to 5 million passengers a day.
  • Today's commitment is part of a larger focus at Stagwell on transforming media solutions through impactful technology to be announced throughout CES.

Los Angeles Rams and ARound Introduce the Next Generation of Stadium Augmented Reality, Sponsored by SoFi

Retrieved on: 
Monday, December 5, 2022
Cloud, My Mind Makes Noises, History of the Los Angeles Rams, Minnesota Twins, Around, Smartphone, Apple, SoFi Stadium, Best Seat in the House, LOS, AR, Life, Pro Football Hall of Fame Game, House, 1964 NFL Draft, Hollywood Park, Addition, Software as a service, NFL, National Football League, SoFi, 3D, History of the Los Angeles Chargers, CMO, Attention, Android, Data as a service, IOS, AFL, World championship, Marketing, Sport, Video game console, Video game, Los Angeles Rams, Rams, Mark Penn

LOS ANGELES and NEW YORK, Dec. 5, 2022 /PRNewswire/ -- The Los Angeles Rams are introducing a new fan-focused technology experience at the stadium and at home. Debuting at yesterday's game, fans at SoFi Stadium were the first to experience shared augmented reality (AR) in an NFL game with the launch of ARound, a next-generation fan engagement platform designed to enhance gameday fun with live, real-world AR experiences, sponsored by SoFi, digital personal finance company and SoFi Stadium naming rights partner. First launched in August with the Minnesota Twins, ARound expanded its platform to include in-venue broadcast integration as well as an at-home AR experience.

Key Points: 
  • On Sunday, fans at SoFi Stadium were the first to experience 'shared AR' in an NFL game with the Rams' launch of ARound.
  • "This experience is a continuation of the game-changing ways we've partnered with SoFi at SoFi Stadium and across Los Angeles to elevate the fan experience on gamedays and beyond."
  • "We are proud to sponsor ARound's first-of-its-kind technology for Los Angeles Rams fans at the iconic SoFi Stadium to make their experience even more spectacular."
  • SoFi is also the naming rights partner of SoFi Stadium, home of the Los Angeles Chargers and the Los Angeles Rams.

Whip Around Launches New Document Management Solution for Fleet Managers and Drivers

Retrieved on: 
Thursday, December 1, 2022
Commercial Building & Real Estate, Construction & Property, Agriculture, Natural Resources, Environment, Other Transport, Trucking, Apps, Applications, Logistics, Supply Chain Management, Transport, Mobile, Wireless, Other Energy, Software, Fleet Management, Utilities, Oil, Gas, Coal, Alternative Energy, Automotive, Energy, Data Management, Public Transport, Technology, Sustainability, General Automotive, Green Technology, FMCSA, Multimedia, Risk, Around, Driver, Documentation, Record, Transport, Taxicab, Cryptocurrency, Audit, Wallet

Whip Around launches new document management solution for Fleet Managers and Drivers, a move designed to improve compliance and ensure their drivers are road ready at all times.

Key Points: 
  • Whip Around launches new document management solution for Fleet Managers and Drivers, a move designed to improve compliance and ensure their drivers are road ready at all times.
  • View the full release here: https://www.businesswire.com/news/home/20221201005035/en/
    The Whip Around Wallet is a document storage and management solution for Fleet Managers and Drivers that's available on web and mobile.
  • Accessibility is critical to document management, but the real value of Wallet lies in the ability to set expiration dates, renewal notifications and retention sunset reminders on documents.
  • A range of documentation can be stored in Wallet so that its easily accessible during a roadside check or audit.

STAGWELL (STGW) MARKETING CLOUD ACQUIRES CUSTOMER EXPERIENCE & INSIGHTS LEADER MARU GROUP TO SCALE GLOBAL PLATFORM

Retrieved on: 
Wednesday, October 12, 2022
Cloud, Prophet, The Harris Poll, Stephens Inc., Life, Science, Software as a service, Data as a service, NASDAQ, SMC, Around, Research, Partnership, Maru, Technology, NEW, Acquisition, Marketing, Behavior, CEO, Minnesota Twins, Ecosystem, HUB, Mark Penn, Apollo program, Software, Management

NEW YORK, Oct. 12, 2022 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Maru Group, a leading software experience & insights data platform. Maru will join the Stagwell Marketing Cloud, a suite of proprietary SaaS and DaaS tools for in-house marketing teams.  

Key Points: 
  • SMC's second acquisition integrates SaaS platform linking global behavioral, transactional and attitudinal data
    NEW YORK, Oct. 12, 2022 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Maru Group , a leading software experience & insights data platform.
  • Maru will join the Stagwell Marketing Cloud, a suite of proprietary SaaS and DaaS tools for in-house marketing teams.
  • "Stagwell is pleased to add this sophisticated 'research as a service' partner," said Mark Penn, chairman, and CEO, Stagwell.
  • "Maru will be a great addition to our Stagwell Marketing Cloud and round out our research offering from full-service analytical to do it yourself.

STAGWELL (STGW) MARKETING CLOUD ACQUIRES CUSTOMER EXPERIENCE & INSIGHTS LEADER MARU GROUP TO SCALE GLOBAL PLATFORM

Retrieved on: 
Wednesday, October 12, 2022
Cloud, Prophet, Life, Science, Software as a service, Data as a service, NASDAQ, SMC, Around, Research, Partnership, Maru, Technology, NEW, Acquisition, Marketing, Behavior, CEO, Minnesota Twins, Ecosystem, HUB, Mark Penn, Apollo program, The Harris Poll, Software, Management

NEW YORK, Oct. 12, 2022 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Maru Group, a leading software experience & insights data platform. Maru will join the Stagwell Marketing Cloud (SMC), a suite of proprietary software-as-a-service (SaaS) and data-as-a-service (DaaS) tools for in-house marketing teams.

Key Points: 
  • Maru will join the Stagwell Marketing Cloud (SMC), a suite of proprietary software-as-a-service (SaaS) and data-as-a-service (DaaS) tools for in-house marketing teams.
  • With tens of millions of survey completes processed a year, the Maru/HUB platform manages research from ad-hoc studies to global trackers.
  • "Stagwell is pleased to add this sophisticated 'research as a service' partner," said Mark Penn, chairman and CEO, Stagwell.
  • "Maru will be a great addition to our Stagwell Marketing Cloud and round out our research offering from full-service analytical to do it yourself.

Stagwell (STGW) Marketing Cloud Hires First Chief Technology Officer Mansoor Basha

Retrieved on: 
Thursday, September 29, 2022
Cloud, Salesforce Marketing Cloud, Prophet, SMC, Engineering, Around, BAE Systems Applied Intelligence, Data as a service, Apollo program, Mark Penn, Organization, Acquisition, Minnesota Twins, CMO, Intelligence, CEO, Technology, CTO, Science, Artificial intelligence, NASDAQ, Accenture, Marketing, PR, Software as a service, Management, Video game console, New York University

NEW YORK, Sept. 29, 2022 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, hired Mansoor Basha as chief technology officer (CTO) of the Stagwell Marketing Cloud (SMC).

Key Points: 
  • NEW YORK, Sept. 29, 2022 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, hired Mansoor Basha as chief technology officer (CTO) of the Stagwell Marketing Cloud (SMC).
  • Mansoor brings more than 20 years of experience across product development, management and marketing, engineering, and new business development.
  • "I've spent my career blending business strategy and technical acumen to bring transformative products to market the very same special combination that attracted me to Stagwell and the Marketing Cloud," said Mansoor Basha, CTO, Stagwell Marketing Cloud.
  • He will join Chief Product Officer Abe Geiger, Chief Marketing Officer Elspeth Rollert and Managing Director Matthew Lochner on the SMC leadership team.

The Minnesota Twins Bring ARound, First Shared Augmented Reality Experience in a Live Sports Venue, to Target Field

Retrieved on: 
Monday, August 22, 2022
Cloud, PR, American League, Technology, Shark Tank, Smartphone, Queensland Rugby League Central Division, Friends, Target Field, NASDAQ, Major League Baseball, Minnesota Twins, AR, 2009 American League Central tie-breaker game, Brand, Home, World Series, Twin, Intelligence, Science, Prophet, Organization, Huntin', Fishin' and Lovin' Every Day, Software as a service, NEW, Impact X Division Championship, Attention, Central Division, Data as a service, Growth, Marketing, Sport, Video game console, Mark Penn, Around

MINNEAPOLIS and NEW YORK, Aug. 22, 2022 /PRNewswire/ -- Today, the Minnesota Twins announced the public launch of ARound, a first-of-its-kind stadium-level shared augmented reality (AR) platform, at Target Field in Minneapolis. This first-ever experience in a live sports setting keeps audiences engaged by capturing their attention during game downtime through immersive, interactive and shared experiences with fellow fans across the venue.  

Key Points: 
  • ARound, a first-of-its-kind stadium-level shared AR platform, comes to the Minneapolis Twins' Target Field.
  • "We're excited to introduce our fans to this never-before-seen technology as we continue to evolve and enhance the Target Field experience," said Minnesota Twins Senior Director, Brand Experience & Innovation Chris Iles.
  • Since 2010, the Twins have played their home games at the award-winning Target Field in downtown Minneapolis.
  • In addition, the Minnesota Twins Community Fund donates more than $1 million annually to benefit youth baseball and softball across Twins Territory.

Stagwell (STGW) Acquires Apollo Program, AI-Powered SaaS Platform for Consumer, Creative, and Content Insights

Retrieved on: 
Monday, July 18, 2022
Cloud, Ecosystem, Acquisition, CEO, Solution, Data as a service, Knowledge, Science, Technology, Consumer, Prophet, Marketing, NASDAQ, NEW, Apollo program, Intelligence, CUE, Software as a service, Around, Software, Sales, Anomaly, Mark Penn

NEW YORK, July 18, 2022 /PRNewswire/ -- Stagwell (NASDAQ: STGW) today announced the acquisition of Apollo Program, a real-time, AI-powered SaaS platform that uncovers consumer, creative and contextual insights for scaled modern marketing. Apollo will be integrated with Stagwell's data and insights unification tool, Consumer Understanding and Engagement (CUE), and is the first acquisition made by the Stagwell Marketing Cloud.

Key Points: 
  • Apollo will be integrated with Stagwell's data and insights unification tool, Consumer Understanding and Engagement (CUE), and is the first acquisition made by the Stagwell Marketing Cloud.
  • Stagwell Marketing Cloud made its first acquisition with Apollo Program, an AI-powered SaaS platform.
  • The integration of Apollo with CUE will automate workstreams to translate insights into effective campaigns across messaging, content strategy, and media.
  • "Marketers today need technology that helps insights, content, and media perform together at scale," said Mark Penn, chairman and CEO, Stagwell.

Samsara and Whip Around Partner to Reduce Fleet Emissions and Improve Fuel Efficiency

Retrieved on: 
Wednesday, May 18, 2022
Automotive, Technology, Logistics, Supply Chain Management, Mobile, Wireless, General Automotive, Commercial Building & Real Estate, Construction & Property, Environment, Transportation, Travel, Other Transport, Other Energy, Utilities, Oil, Gas, Transport, Energy, Software, Fleet Management, Forest Products, Agriculture, Natural Resources, Cloud, Mechanics, Health, API, Telemetry, Education, VP, IOT, Food, Multimedia, App, Internet, Government, Uptime, Around, Transport, Efficiency, Partnership, Product management, Time, Safety, Organization, Maintenance, Taxicab, Airline, Saṃsāra

Samsara serves over 20,000 customers, providing visibility into their entire operations and improving safety, efficiency, and sustainability as a result.

Key Points: 
  • Samsara serves over 20,000 customers, providing visibility into their entire operations and improving safety, efficiency, and sustainability as a result.
  • Whip Around is a powerful, yet easy-to-use fleet maintenance software solution that connects drivers, mechanics and fleet operators to improve the uptime across their fleet operations.
  • They use the combination of Samsara and Whip Around to control their fuel costs by reducing excessive idling time and deploying preventative fleet maintenance measures to improve fuel efficiency of vehicle powerplants.
  • Whip Around is a powerful, yet easy-to-use fleet maintenance software solution that connects drivers, mechanics and fleet operators to improve the uptime across their fleet operations.