UNREP

TripleLift and Reset Digital Forge Partnership to Help Advertisers Meet Diverse Spending Goals All The Way Through The Programmatic Ecosystem

Retrieved on: 
Thursday, January 4, 2024
AAPI, Partnership, ANA, GM, Comscore, Native, Verizon Communications, Woman, NNPA, DSP, UNREP, National Association, LATAM, SSPS, P&G, Advertising, Publication, Radar, CTV, MENA, EVP, DSPS, SSP, National Newspaper Publishers Association

The partnership allows advertisers to buy quality inventory from minority-owned businesses throughout the programmatic ecosystem: TripleLift (a SSP) and Reset Digital (a DSP), and TripleLift's UNREP (Underrepresented Voices) deal package of impressions directing dollars straight to minority-owned media publishers.

Key Points: 
  • The partnership allows advertisers to buy quality inventory from minority-owned businesses throughout the programmatic ecosystem: TripleLift (a SSP) and Reset Digital (a DSP), and TripleLift's UNREP (Underrepresented Voices) deal package of impressions directing dollars straight to minority-owned media publishers.
  • This way of buying media is available immediately across display, online video, and CTV and will be launched with Native this year.
  • TripleLift and Reset Digital are helping all stakeholders bridge the gap quickly by making it easy for them to access diverse-owned media at scale.
  • "TripleLift has been on our radar for a partnership for some time," said Charles Cantu, founder and CEO of Reset Digital.

TripleLift's 2023 Snapshot: A Year of Effectiveness & Results for Advertisers

Retrieved on: 
Thursday, December 21, 2023
Samsung, Atmosphere, Depreciation, Corporate social responsibility, TLA, AAPI, Ecosystem, Partnership, The Home Depot, Comscore, GHG, Verizon Communications, CPM, Female, Amazon, Woman, UNREP, LATAM, Carbon accounting, DIRECTV, Canadian Tire money, CPC, Yoy, Patch, Advertising, Trillion, Carbon, MENA, CTV, Online shopping

NEW YORK, Dec. 21, 2023 /PRNewswire/ -- As 2023 draws to a close, TripleLift, the ad tech platform elevating digital advertising across every screen, wraps a 2023-year marked by innovation, strategic partnerships, and a commitment to economic inclusion and sustainability. With the launch of first-party data solution TripleLift Audiences, along with partnerships that bolster the offering, the ad tech platform made significant leaps in demonstrating effectiveness and delivering results for advertisers and publishers.

Key Points: 
  • With the launch of first-party data solution TripleLift Audiences, along with partnerships that bolster the offering, the ad tech platform made significant leaps in demonstrating effectiveness and delivering results for advertisers and publishers.
  • The launch of TripleLift Audiences (TLA) in 2023 is more than a technological advancement; it's a paradigm shift in how advertisers and publishers understand the power of first-party data.
  • September marked the release of the industry's first-ever large-scale test results showing that its recently launched targeting solution is effective across the web, including in cookie-constrained environments.
  • With 28,600 domains already available, TLA has delivered a remarkable CPM increase of 26% for publishers and a 33% lower cost-per-click (CPC) for advertisers.

TripleLift's 2023 Snapshot: A Year of Effectiveness & Results for Advertisers

Retrieved on: 
Thursday, December 21, 2023
Samsung, Atmosphere, Depreciation, Corporate social responsibility, TLA, AAPI, Ecosystem, Partnership, The Home Depot, Comscore, GHG, Verizon Communications, CPM, Female, Amazon, Woman, UNREP, LATAM, Carbon accounting, DIRECTV, Canadian Tire money, CPC, Yoy, Patch, Advertising, Trillion, Carbon, MENA, CTV, Online shopping

NEW YORK, Dec. 21, 2023 /PRNewswire/ -- As 2023 draws to a close, TripleLift, the ad tech platform elevating digital advertising across every screen, wraps a 2023-year marked by innovation, strategic partnerships, and a commitment to economic inclusion and sustainability. With the launch of first-party data solution TripleLift Audiences, along with partnerships that bolster the offering, the ad tech platform made significant leaps in demonstrating effectiveness and delivering results for advertisers and publishers.

Key Points: 
  • With the launch of first-party data solution TripleLift Audiences, along with partnerships that bolster the offering, the ad tech platform made significant leaps in demonstrating effectiveness and delivering results for advertisers and publishers.
  • The launch of TripleLift Audiences (TLA) in 2023 is more than a technological advancement; it's a paradigm shift in how advertisers and publishers understand the power of first-party data.
  • September marked the release of the industry's first-ever large-scale test results showing that its recently launched targeting solution is effective across the web, including in cookie-constrained environments.
  • With 28,600 domains already available, TLA has delivered a remarkable CPM increase of 26% for publishers and a 33% lower cost-per-click (CPC) for advertisers.

Innovation Drives TripleLift Expansion & Growth in 2021

Retrieved on: 
Thursday, December 16, 2021
Business Insider, Social responsibility, Solution, Leadership, Television, GroupMe, Ecosystem, Shutterstock, The Interpublic Group of Companies, Growth, Technology, AAPI, Deloitte Technology Fast 500, Industry, Ad Age, Comscore, Advertising, WPP, Acquisition, Time, VEB Typoart, SVP, CTV, Marketing, Connections (TV series), Discovery, Inc., CFO, China Executive Leadership Academy in Pudong, Vista Equity Partners, COO, Program, Multimedia, Retail's BIG Show, Partnership, DSPS, Tribune Media, UNREP, Reuters - The World's Most Innovative Universities, Mobile phone, Video game, Film, Online shopping, Management

Today, over 80% of TripleLift publishers transact on multiple ad formats, the majority of them offering video inventory through the platform.

Key Points: 
  • Today, over 80% of TripleLift publishers transact on multiple ad formats, the majority of them offering video inventory through the platform.
  • TripleLift prioritized the emerging CTV sector as central to its future growth trajectory.
  • Most notably, TripleLift was honored as the Most Innovative TV Advertising Technology at the 2021 AdExchanger Awards, a category where it beat out a number of strong competitors.
  • TripleLift made several significant moves to strengthen its senior leadership ranks to match its growth.