Cox Automotive's Car Buyer Journey Study Shows Satisfaction With Car Buying Improved in 2023 After Two Years of Declines
ATLANTA, Jan. 31, 2024 /PRNewswire/ -- Cox Automotive's annual Car Buyer Journey (CBJ) Study reveals that satisfaction with the vehicle shopping and buying experience improved in 2023 after declining in both 2021 and 2022.
- ATLANTA, Jan. 31, 2024 /PRNewswire/ -- Cox Automotive's annual Car Buyer Journey (CBJ) Study reveals that satisfaction with the vehicle shopping and buying experience improved in 2023 after declining in both 2021 and 2022.
- According to the 2023 Cox Automotive Car Buyer Journey Study , overall car buying satisfaction increased significantly, with 69% of consumers being highly satisfied with the process.
- Satisfaction among new-vehicle buyers matched an all-time high, equal to the level reached in 2020, the peak of overall car buying satisfaction.
- The annual CBJ study from Cox Automotive looks at several attributes tied to vehicle buying in America and focuses specifically on new- and used-vehicle buyer satisfaction.