NYSE:WPP

WPP Integrates Anthropic’s Claude Foundational AI Models into WPP Open Using Amazon Bedrock, Elevating Capabilities for its 114,000 Marketers

Retrieved on: 
Wednesday, May 22, 2024
Technology, Other Communications, Finance, Marketing, Banking, Advertising, Communications, Professional Services, Artificial Intelligence, Opus, The Coca-Cola Company, Intelligence, API, Organization, Privacy, Sonnet, Amazon Web Services, Growth, Partnership, Ideation, Copywriting, Commerce, Generative, Stability, Creativity, Multimedia, AWS, Sales

WPP (NYSE: WPP) today announces that it has integrated Anthropic’s state-of-the-art Claude artificial intelligence (AI) model family into its intelligent marketing operating system WPP Open, using Amazon Bedrock, a fully managed service from Amazon Web Services (AWS).

Key Points: 
  • WPP (NYSE: WPP) today announces that it has integrated Anthropic’s state-of-the-art Claude artificial intelligence (AI) model family into its intelligent marketing operating system WPP Open, using Amazon Bedrock, a fully managed service from Amazon Web Services (AWS).
  • WPP Open is trusted by world-renowned brands including The Coca-Cola Company, L’Oréal and Nestlé.
  • The integration of Claude 3 via Amazon Bedrock into WPP Open reflects WPP’s broader strategy to embrace emerging technologies and leverage AI to drive innovation in its work with clients.
  • Claude 3 joins other models within WPP Open including OpenAI’S GPT-4 and DALL-E 3, Google’s Gemini family and Imagen 2, and Stability AI’s SDXL 1.0.

WPP First Quarter Trading Update

Retrieved on: 
Thursday, April 25, 2024
Professional Services, Marketing, Advertising, Communications, Finance, Public Relations, Investor Relations, Cloud, VML, The Coca-Cola Company, NHS, Pandemic, Daiichi Sankyo, Risk, WPP plc, Capital market, Google Cloud, Transplant, Epidemic, WPP, Medicine, Terrorism, FX, AstraZeneca, Breast cancer, Knowledge, Attack, Outline of health sciences, Super Bowl, Uncertainty, HCM, Workforce, Generative, Blood, Gemini, Travel, Artificial intelligence, Perrigo, Gold, Creativity, FY, Ogilvy, Disclosure, LFL, Synthetic media, Failure, WARC, Growth

During the quarter we continued to invest in WPP Open, our intelligent marketing operating system powered by AI, as part of our annual investment of £250m in AI, data and tech.

Key Points: 
  • During the quarter we continued to invest in WPP Open, our intelligent marketing operating system powered by AI, as part of our annual investment of £250m in AI, data and tech.
  • WPP was proud to be recognised by the NVIDIA Partner Network as the Industry Innovation Partner of the Year in EMEA.
  • During the quarter, WPP topped the WARC Media 100 for the seventh year running and topped the WARC Creative 100 for the second consecutive year.
  • Proportion of WPP revenue less pass-through costs in Q1 2024; table made up of clients representing 77% of WPP total revenue less pass-through costs.

VML and Definitive Healthcare announce partnership to transform key opinion leader management

Retrieved on: 
Friday, March 22, 2024
CRM, Partnership, Health, KOL, VML, Definitive, Sales

and LONDON, March 22, 2024 (GLOBE NEWSWIRE) -- Definitive Healthcare (Nasdaq: DH ) and VML Health announced a first-of-its-kind partnership that gives clients the ability to manage their entire key opinion leader (KOL) identification and engagement operation from an integrated solution.

Key Points: 
  • and LONDON, March 22, 2024 (GLOBE NEWSWIRE) -- Definitive Healthcare (Nasdaq: DH ) and VML Health announced a first-of-its-kind partnership that gives clients the ability to manage their entire key opinion leader (KOL) identification and engagement operation from an integrated solution.
  • This partnership provides an answer to the increasingly complex challenges that the health industry faces when identifying and engaging with the most relevant KOLs at a global level.
  • The new solution has been created by linking VML Health’s digital KOL engagement platform and Definitive Healthcare’s comprehensive global KOL data available through the Monocl ExpertInsight platform.
  • "This will transform the way pharmaceutical companies interact with healthcare professionals,” says Claire Gillis, CEO of VML Health.

GENDER EQUALITY ISN'T YET IN THE CONSTITUTION -- ADVOCATES CALL ON SUPPORTERS TO #SHOUTFOREQUALITY

Retrieved on: 
Wednesday, March 6, 2024
Social media, LBGTQ, Second Continental Congress, Constitution, Woman, Person, ERA, IVF, Equal rights, Ogilvy, State, Equal Rights Amendment, Human, Legislation, Member of Congress, Congress, QR

NEW YORK, March 6, 2024 /PRNewswire/ -- Today, former U.S. Rep. Carolyn Maloney, along with Equal Rights Amendment advocates across the country, launched a new "SHOUT FOR EQUALITY" campaign to harness the discontent of women, in all their diversity, and everyone across the nation who supports enshrining the Equal Rights Amendment (ERA) into the U.S. Constitution.

Key Points: 
  • The ERA Coalition and its 300-plus partner organizations, along with thousands of individuals, are participating in the ERA petition drive Sign4ERA.org.
  • Fully 80% of people in the United States believe that women are guaranteed equal rights to men under the Constitution.
  • "We are fighting for the Equal Rights Amendment to be recognized in the Constitution to guarantee equality for all people.
  • The "SHOUT FOR EQUALITY" tool was developed by award-winning creative agency Ogilvy in support of the publication of the ERA.

WPP Capital Markets Day 2024

Retrieved on: 
Tuesday, January 30, 2024
Software, Public Relations, Investor Relations, Media, Marketing, Artificial Intelligence, Data Management, Communications, Technology, IBM, AKQA, WPP plc, Travel, Capital market, Disclosure, Microsoft, Lead, Knowledge, Failure, Attack, Heart, Sea Containers House, Acquisition, FX, Ethics, Adobe, M&A, Pandemic, Intelligence, Growth, PR, Research, Environment, Terrorism, Risk, Creativity, Policy, Commerce, Uncertainty, Investment, VML, Epidemic

Structural savings to deliver annualised net cost savings of c.£125m in 2025, with 40-50% of that saving expected to be achieved in 2024.

Key Points: 
  • Structural savings to deliver annualised net cost savings of c.£125m in 2025, with 40-50% of that saving expected to be achieved in 2024.
  • Previous medium-term targets, outlined at WPP’s Capital Markets Day in December 2020, were for 3-4% growth in revenue less pass-through costs including an M&A benefit of 0.5-1.0% annually; with a headline operating profit margin of 15.5-16.0%.
  • WPP will report 2023 results on February 22nd.
  • An ongoing annual investment of £250m in data and technology to support our AI strategy is included in our 2024 financial plans.

Jon Iwata, 35-Year IBM Veteran and Founding Executive Director of Yale School of Management's Data & Trust Alliance, to be Awarded the Harold Burson Award at PRSA-NY 2023 Big Apple Awards

Retrieved on: 
Thursday, November 2, 2023
Tao, Office of Personnel Management data breach, Nanotechnology, Policy, Marketing Hall of Fame, Patent, Arthur W. Page Center for Integrity in Public Communication, Walmart, Meta, Iwata, Yale school, BCW, Journalism, Mastercard, Workplace, Adweek, Integrity, Walter Cronkite School of Journalism and Mass Communication, Lady, Data, Nike, Public Relations Society of America, Senior, Taos Downtown Historic District, Design Museum, Mass communication, Trustee, School, Pennsylvania State University, Marketing, American Express, AI, IBM, Bias, GM, CVS Health, Film industry, Management, Humana

Iwata will receive the honor at the 2023 Big Apple Awards gala at Tao Downtown in New York City on November 15.

Key Points: 
  • Iwata will receive the honor at the 2023 Big Apple Awards gala at Tao Downtown in New York City on November 15.
  • The Harold Burson Award is PRSA-NY's first and only individual award dedicated to a non-agency practitioner for excellence in communications.
  • I am so proud that my friend and mentor Jon has been named the 2023 Harold Burson Award recipient."
  • In 2023 he was awarded the Larry Foster Award for Integrity in Public Communications by the Page Center at Penn State University.

WPP Third Quarter Trading Update

Retrieved on: 
Thursday, October 26, 2023
Professional Services, Advertising, Communications, Finance, Other Communications, Banking, Joint Ventures, Knowledge, Investment, Pfizer, Risk, VML, AI, YTD, Capital market, Terrorism, Verizon Communications, Sustainability reporting, Acquisition, IAS, WPP, Marketing, Financial Conduct Authority, Automation, Ogilvy, Heart, Disclosure, Share repurchase, Travel, Attack, LFL, Creativity, Epidemic, VMLY&R, Pandemic, Creative, Ideation, Uncertainty, Failure, Sales, Cryptocurrency, Bank, Q3, WPP plc, Unilever, Kantar, Lenovo

In this increasingly complex world, WPP continues to invest in our offer to make it more relevant than ever.

Key Points: 
  • In this increasingly complex world, WPP continues to invest in our offer to make it more relevant than ever.
  • WPP was named holding company of the year and VMLY&R network of the year at the New York Festivals Advertising Awards.
  • WPP global marketing effectiveness consultancy Gain Theory was recognised by Forrester as a Wave Leader in marketing measurement and optimisation.
  • Read more on the ways WPP is working to realise a more sustainable, equitable future in our 2022 Sustainability Report .

Conrad Persons Named President of Grey London

Retrieved on: 
Wednesday, September 27, 2023
KFC, Education, EY, Culture, WPP, Samsung, Conrad, PepsiCo, Creativity, Acquisition, AMEX, Grey Global Group, Growth, Johnson & Johnson, Baidu, Warner Music Group, Industrial design, Management, Film industry, Amazon, Vodafone, Unilever

LONDON, Sept. 27, 2023 /PRNewswire/ -- Grey London has appointed Conrad Persons as its new President. Conrad will report to Grey Global CEO, Laura Maness.

Key Points: 
  • LONDON, Sept. 27, 2023 /PRNewswire/ -- Grey London has appointed Conrad Persons as its new President.
  • Conrad will report to Grey Global CEO, Laura Maness.
  • On his appointment, Conrad said: "I am honored and excited to join the dynamic team at Grey London.
  • Most recently, Conrad served as Global Strategist at WPP and considers London home after 15 years.

Conrad Persons Named President of Grey London

Retrieved on: 
Wednesday, September 27, 2023
KFC, Education, EY, Culture, WPP, Samsung, Conrad, PepsiCo, Creativity, Acquisition, AMEX, Grey Global Group, Growth, Johnson & Johnson, Baidu, Warner Music Group, Industrial design, Management, Film industry, Amazon, Vodafone, Unilever

LONDON, Sept. 27, 2023 /PRNewswire/ -- Grey London has appointed Conrad Persons as its new President. Conrad will report to Grey Global CEO, Laura Maness.

Key Points: 
  • LONDON, Sept. 27, 2023 /PRNewswire/ -- Grey London has appointed Conrad Persons as its new President.
  • Conrad will report to Grey Global CEO, Laura Maness.
  • On his appointment, Conrad said: "I am honored and excited to join the dynamic team at Grey London.
  • Most recently, Conrad served as Global Strategist at WPP and considers London home after 15 years.