Revolutionary AI and Blockchain Integration Enhances Anti-Counterfeiting Measures for Global Brands
REDWOOD CITY, Calif., May 13, 2024 /PRNewswire-PRWeb/ -- iTRACE Technologies, Inc., a leader in securing global supply chains against counterfeiting, today unveiled a major upgrade to its iTRACE 2DMI® technology, integrating artificial intelligence (AI) with the existing blockchain connectivity to offer unparalleled protection for brands and consumers.
- iTRACE 2DMI®, known for its robust anti-counterfeiting measures, now incorporates AI to improve the detection of counterfeit products and blockchain technology to ensure secure, transparent authentication processes.
- The newly enhanced iTRACE 2DMI® introduces:
AI-Powered Detection: The system now uses advanced AI algorithms to quickly and accurately identify counterfeit and cloned products. - Blockchain-Enabled Security: By integrating the optional blockchain technology, iTRACE 2DMI® ensures that each authentication record is immutable and transparent.
- The economic impact of counterfeiting is profound, with the Global Brand Counterfeiting Report estimating losses to brands and consumers running into hundreds of billions annually.