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MAGNA Global, Omnicom Media Group, Nexstar Media, Meredith Local Media Group, Quincy Media, Univision Communications Dominate Awards at TVB’s 2021 Forward Conference

Retrieved on: 
Thursday, September 30, 2021

Winners of the 2021 TVB Excellence Awards and TVB NEXT Awards were announced earlier today at the annual TVB Forward Conference .

Key Points: 
  • Winners of the 2021 TVB Excellence Awards and TVB NEXT Awards were announced earlier today at the annual TVB Forward Conference .
  • Every year, TVB , the not-for-profit trade association representing Americas multi-billion-dollar local broadcast television industry, celebrates individuals and organizations who are shaping the future of local media.
  • In 2021, brands and their media partners were tasked with navigating an intense period of change and disruption.
  • A 20+ year veteran of IPG/MAGNA, Kathy oversees all local activity for clients including Amazon, Rocket Mortgage, Gilead, BMW, Coca-Cola, T-Mobile, and Arbys.

GroupM, National Media Group and NBCU/Telemundo Among Award Winners at TVB’s 2020 Alt Forward Conference

Retrieved on: 
Thursday, October 1, 2020

The 2020 winners showcase the amplified importance of local broadcast television and its role in the recovery of the American economy.

Key Points: 
  • The 2020 winners showcase the amplified importance of local broadcast television and its role in the recovery of the American economy.
  • The recipient of the TVB 2020 Excellence Award Political Agency of the Year is National Media Group and its President, Robin D. Roberts.
  • Other awards presented at TVB Alt Forward include the B&C Broadcaster of the Year Award and the Ad Council Catalyst Award.
  • Emily Barr, President and CEO of the Graham Media Group, is the recipient of the 2020 B&C Broadcaster of the Year award.

Winners of the 2019 Excellence in Local Media Marketing and TVB NEXT Awards Highlighted at TVB Forward Conference

Retrieved on: 
Thursday, September 26, 2019

The 2019 TVB Excellence Award acknowledges political media agency Smart Media Group for its Marsha Blackburn for U.S. Senate campaign.

Key Points: 
  • The 2019 TVB Excellence Award acknowledges political media agency Smart Media Group for its Marsha Blackburn for U.S. Senate campaign.
  • By strategically planning the timing of the media campaign for maximum exposure and impact, Smart Media Group targeted geographically when and where it counted.
  • Focusing heavily on local broadcast TV and in-state geo targeting throughout the 13-week campaign, they also used local TV news sites and text messaging.
  • Smart Media Groups highly sophisticated and data driven campaign delivered excellence in local media marketing solutions and helped elect the first Tennessee woman to the U.S. Senate.