Associated tags: C4, Functional beverage, Athlete, GNC, Amazon, Publix, Nutrabolt Stadium, Target, DTC, The Vitamin Shoppe, Walmart, Kroger, Walgreens, 7-Eleven, Cellucor
Locations: NORTH AMERICA, CONNECTICUT, NEVADA, CASINO, CALIFORNIA, FLORIDA, CAYENNE, TEXAS, BRAND, UNITED STATES
AUSTIN, Texas, May 7, 2024 /PRNewswire/ -- Nutrabolt, a leader in active health and wellness, today announces Jason Lin as Chief Growth Officer.
Key Points:
- AUSTIN, Texas, May 7, 2024 /PRNewswire/ -- Nutrabolt, a leader in active health and wellness, today announces Jason Lin as Chief Growth Officer.
- In his new role, Jason will continue to fuel the company's growth engine as part of the Brand Marketing leadership team, reporting directly to Nutrabolt's Chief Marketing Officer Robert Zajac.
- "Jason's energy is a great match for our talented Brand Marketing team, and his experience with both high-growth products and household names makes him a particularly exciting addition to our team's leadership."
- As Chief Digital Officer for Vital Proteins, Lin achieved 5X growth in ecommerce in two years.
AUSTIN, Texas, April 2, 2024 /PRNewswire/ -- Today, Nutrabolt, owner of C4®, #1 selling global pre-workout brand, is shaking up the Active Nutrition landscape as it announces the rebrand of its C4 pre-workout powders, including new, innovative formulations; an updated look and feel of the product; and the "We Hit Harder(™)" brand equity platform. For over a decade, C4 has been a trailblazer in the Active Nutrition category and with this rebrand, Nutrabolt will launch a new era of pre-workout products, amping up its lineup and promising an unapologetically explosive experience. To kick off this rebrand, C4 is also unveiling a multifaceted brand campaign that highlights what happens when already hard hitting gym goers have the opportunity to hit even harder with the help of C4 pre-workout.
Key Points:
- To kick off this rebrand, C4 is also unveiling a multifaceted brand campaign that highlights what happens when already hard hitting gym goers have the opportunity to hit even harder with the help of C4 pre-workout.
- To further the brand evolution, C4 is unveiling a vibrant electric yellow brand color and updated C4 logo, signaling a dynamic shift to the brand's identity.
- "We are proud to be able to deliver a pre-workout product lineup so hard hitting and fast acting, you will have no choice but to choose C4."
- For more harder hitting social content, check out C4 on Instagram , Twitter , and TikTok .
Retrieved on:
Thursday, February 1, 2024
Partnership,
Michelob Ultra Arena,
Β-Alanine,
Las Vegas Strip,
Athlete,
C4,
CJ,
Rank,
Boxing,
NSF,
WBO,
ESPN,
Sport,
Mandalay Bay,
Top Rank,
Anheuser-Busch brands,
C. J. Stroud,
Energy,
Casino LAS VEGAS and AUSTIN, Texas, Feb. 1, 2024 /PRNewswire/ -- Nutrabolt, owner of energy drink powerhouse C4 Energy®, and boxing promotion industry leader Top Rank announced today an extensive partnership that kicks off with the highly anticipated showdown between WBO junior welterweight world champion Teofimo Lopez and hard-punching contender Jamaine Ortiz on Thursday, Feb. 8. The fight will take place at Michelob ULTRA Arena at Mandalay Bay Resort and Casino in Las Vegas and will air live on ESPN.
Key Points:
- Today's announcement follows the inaugural collaboration between the two companies last May at the undisputed lightweight championship battle between C4 Athlete Devin Haney and Vasiliy Lomachenko.
- C4's striking signage in the classic C4 Yellow commanded the Las Vegas Strip cityscape and beyond during the pre-fight pageantry.
- "Top Rank is thrilled to have C4 in our corner as our official energy drink and pre-workout partner.
- Key elements of the partnership include C4 Energy's prominent inclusion on ring signage, experiential activations, content creation, on-site engagement, and a robust digital presence.
AUSTIN, Texas, Jan. 29, 2024 /PRNewswire/ -- Hot off the heels of the company's Jan. 17 announcement to acquire a 20% ownership stake in Greens and Superfoods leader Bloom, Nutrabolt today announces the appointment of Kyle Thomas as its Global Chief Commercial Officer.
Key Points:
- AUSTIN, Texas, Jan. 29, 2024 /PRNewswire/ -- Hot off the heels of the company's Jan. 17 announcement to acquire a 20% ownership stake in Greens and Superfoods leader Bloom, Nutrabolt today announces the appointment of Kyle Thomas as its Global Chief Commercial Officer.
- In this role, Kyle expands his scope from oversight of the company's North American Functional Beverage segment to now include all revenue segments globally.
- Prior to joining Nutrabolt in 2021, Kyle served as the SVP/GM of Coca-Cola North America's Emerging Brands Division.
- During his time with Coca-Cola, Kyle was able to innovate and lead the development of a hybrid route-to-market approach.
Universe,
Rhea,
Pomegranate,
Superstar,
SummerSlam,
Partnership,
Life,
WWE,
WWE Championship,
Great Lakes Crossing Outlets,
Ford Field,
Β-Alanine,
Great Lakes,
Nitric oxide,
WWE Superstars,
Work,
Caffeine,
Seth Rollins,
GNC,
Athlete,
Collection,
Citrulline,
Love,
WWE Universal Championship,
NYSE,
Nightclub,
Video game,
WrestleMania,
C4 STAMFORD, Conn., July 27, 2023 /PRNewswire/ -- WWE® (NYSE: WWE) and Nutrabolt, owner of the C4® brand, today announced an expansion to their multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink. The products will be available exclusively at GNC ahead of WWE SummerSlam® in Detroit on Saturday, August 5.
Key Points:
- The products will be available exclusively at GNC ahead of WWE SummerSlam® in Detroit on Saturday, August 5.
- "C4 has been an outstanding partner and we are excited about the launch of our first collaborative retail activation and extending our sponsorship work together.
- To celebrate the launch, C4 is debuting the "Not Safe For Work" creative campaign that explores the right (and wrong) ways to consume C4 Ultimate Energy.
- The new C4 Ultimate x WWE products are available exclusively at GNC stores nationwide, online at GNC.com , and on cellucor.com .
Film & Motion Pictures,
Sports,
TV and Radio,
Health,
General Health,
Wrestling,
Food,
Beverage,
Entertainment,
Vitamins,
Supplements,
Retail,
Fitness & Nutrition,
Universe,
Rhea,
Pomegranate,
Superstar,
SummerSlam,
Partnership,
Life,
WWE,
WWE Championship,
Great Lakes Crossing Outlets,
Ford Field,
Β-Alanine,
Great Lakes,
Nitric oxide,
WWE Superstars,
Multimedia,
Caffeine,
LAUNCH,
GNC,
Athlete,
Collection,
Citrulline,
Love,
WWE Universal Championship,
NYSE,
Nightclub,
Video game,
WrestleMania,
C4 WWE® (NYSE: WWE) and Nutrabolt, owner of the C4® brand, today announced an expansion to their multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink.
Key Points:
- WWE® (NYSE: WWE) and Nutrabolt, owner of the C4® brand, today announced an expansion to their multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink.
- View the full release here: https://www.businesswire.com/news/home/20230727241018/en/
WWE® & C4® EXPAND PARTNERSHIP AND LAUNCH FIRST-EVER PRODUCT COLLABORATION (Photo: Business Wire)
Allowing consumers to unleash their ultimate undisputed performance, the C4 Ultimate Energy x WWE collection will consist of five special edition flavors and each product label will feature design inspiration drawn from WWE Championship titles.
- “C4 has been an outstanding partner and we are excited about the launch of our first collaborative retail activation and extending our sponsorship work together.
- The new C4 Ultimate x WWE products are available exclusively at GNC stores nationwide, online at GNC.com, and on cellucor.com.
Smart Energy,
DTC,
Safeway,
HEB,
OTT,
Caffeine,
Attention,
Blue Raspberry,
GNC,
Albertsons,
Creative,
Water,
Energy,
UGC,
SXSW,
Hy-Vee,
Toy,
QuikTrip,
Amazon,
Publix AUSTIN, Texas, April 4, 2023 /PRNewswire/ -- Today, Nutrabolt, owner of C4 Energy®, one of the fastest-growing energy-drink brands in the United States, announces the rebrand of C4 Smart Energy, a lineup of energy drinks formulated to sharpen mental focus and elevate alertness, including six all-new flavors, an updated look and feel of the product, and the brand platform, "Stay Focused." To kick off this rebrand, C4 Energy is also unveiling "4 Moments Of", a multifaceted brand campaign that highlights real moments of people getting unstuck and unlocking their moments of greatness, big and small, all with the help of C4 Smart Energy.
Key Points:
- Additionally, C4 Smart Energy will now be available in powder form in convenient on-the-go stick packs that can simply be added to water, providing the same boost of natural energy and mental focus whenever and wherever consumers need it most.
- "In fact, 68% of energy drinkers want to boost mental focus with products that feature better-for-you ingredients and clinically proven benefits.
- With the C4 Smart Energy rebrand, we are filling that white space in the market and providing consumers the product they really want."
- To announce the rebrand, C4 Energy is unveiling the all-new "4 Moments Of" brand campaign to showcase C4 Smart Energy's new platform of celebrating the everyday moments of focus that unlock individual greatness.
Memory,
Disc jockey,
Creativity,
Energy,
Motivation,
Taste,
Creative,
SXSW,
Obongjayar,
Conference,
Creator,
Caffeine,
Fair market value,
HEB,
GNC,
Smart,
Attention,
Smart Energy,
Culture,
Hoodie,
Smart House,
Nightclub,
Publix,
Amazon,
QuikTrip AUSTIN, Texas, March 2, 2023 /PRNewswire/ -- Nutrabolt, owner of one of the fastest-growing energy-drink brands in the United States, C4® Energy, today announces C4 Energy's return to the South by Southwest® (SXSW®) Conference and Festivals, this time as the Official Energy Drink Brand. Known for helping creatives drive innovation and achieve their goals, SXSW organically aligns with C4 Energy and its upcoming reintroduction of C4 Smart Energy®, a lineup of energy drinks formulated to sharpen mental focus and elevate alertness.
Key Points:
- Known for helping creatives drive innovation and achieve their goals, SXSW organically aligns with C4 Energy and its upcoming reintroduction of C4 Smart Energy®, a lineup of energy drinks formulated to sharpen mental focus and elevate alertness.
- SXSW will also serve as the precursor to the brand's "4 Moments Of" Smart Energy campaign, created to celebrate the everyday moments of focus that unlock individual greatness.
- "We're excited to be the Official Energy Drink Brand of SXSW, an event that aligns so naturally with the C4 Energy brand ethos of powering human performance," says Robert Zajac, Chief Marketing Officer at Nutrabolt.
- After an explosive first year at SXSW in 2022, C4 Energy is back with the debut of the C4 Smart House, an immersive experience that introduces the new flavors, look, and feel of C4 Smart Energy, ahead of its national launch.
Retrieved on:
Tuesday, December 20, 2022
Target,
Miss Grace's Lane,
The Vitamin Shoppe,
Functional beverage,
Building,
DTC,
Partnership,
Growth,
Rest,
Life,
Kroger,
LEED,
GNC,
Athlete,
Multimedia,
Walmart,
7-Eleven,
Austin American-Statesman,
Plant,
ESG,
Tourism,
Walgreens,
Amazon,
Publix,
Nutrabolt Stadium AUSTIN, Texas, Dec. 20, 2022 /PRNewswire/ -- Nutrabolt, a global active health and wellness company, is excited to celebrate its 20th year, and marks the occasion with a momentous step into the future. This month, the company breaks ground on a new state-of-the-art headquarters facility built to support the satisfaction and wellness of its teammates, contribute to the community in Nutrabolt's hometown of Austin, Texas, and create space that inspires innovation for all.
Key Points:
- This month's ground breaking is symbolic of the company's commitment to its future, and supportive of goals to attract and retain top talent.
- AUSTIN, Texas, Dec. 20, 2022 /PRNewswire/ -- Nutrabolt , a global active health and wellness company, is excited to celebrate its 20th year, and marks the occasion with a momentous step into the future.
- "We are incredibly fortunate to have this opportunity to deepen our roots in an amazing market," said Doss Cunningham, Chairman and Chief Executive Officer of Nutrabolt.
- In addition, it's intended to be a LEED-certified facility with thoughtful environmental practices implemented from construction, and into daily operational practices.
Retrieved on:
Thursday, December 8, 2022
Professional Services,
Health,
Fitness & Nutrition,
Finance,
Asset Management,
General Health,
Vitamins,
Supplements,
Partner,
MidOcean Partners,
Food,
Partnership,
Clos,
Kroger,
KDP,
The Vitamin Shoppe,
Functional beverage,
Walmart,
7-Eleven,
Investment,
Energy,
History,
Pleasure,
FFP,
DTC,
Athlete,
Target,
Health,
GNC,
Acquisition,
Security (finance),
Nutrabolt Stadium,
Cloyes,
Publix,
Walgreens,
Amazon MidOceans investment in Nutrabolt is representative of the firms track record of partnering with strong branded consumer companies with a differentiated position in the marketplace.
Key Points:
- MidOceans investment in Nutrabolt is representative of the firms track record of partnering with strong branded consumer companies with a differentiated position in the marketplace.
- Our partnership with MidOcean, whose deep industry expertise and experience building successful consumer companies, has been a huge value-add for Nutrabolt as we rolled out significant expansion plans, said Doss Cunningham, CEO of Nutrabolt.
- MidOceans investment in and exit from Nutrabolt, build upon the firms strong history of successful consumer investments and proven ability to leverage extensive resources, experience, and investment discipline to identify attractive thematic opportunities within targeted sub-sectors.
- MidOcean Partners is a premier New York-based alternative asset manager specializing in middle-market private equity and alternative credit investments.
