Associated tags: Research, ROI, Advertising, Veritone, Communications, Audio, Video, Professional Services, Entertainment, Data Analytics, Software, Mobile phone, Podcast, Music
Locations: AUSTRALIA, NEW ZEALAND, UNITED STATES, NORTH AMERICA, CANADA, NEW YORK, AMERICAS
Software,
Digital Marketing,
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Audio,
Video,
Advertising,
Communications,
Professional Services,
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Hearing,
Omnichannel,
Research,
Growth,
Marketing Veritonic , the industry’s comprehensive audio research and analytics platform, announced today that Audire , the digital audio advertising company launched by former global audio advertising veterans Carlos Cordoba and Gonzalo Borras, has selected its audio Attribution solution to enable the company to accurately track and measure audio and podcast ad performance across its omnichannel programming.
Key Points:
- Veritonic , the industry’s comprehensive audio research and analytics platform, announced today that Audire , the digital audio advertising company launched by former global audio advertising veterans Carlos Cordoba and Gonzalo Borras, has selected its audio Attribution solution to enable the company to accurately track and measure audio and podcast ad performance across its omnichannel programming.
- With a reach of more than 150 million listeners globally, the company will use Veritonic’s attribution solution to enable its advertising partners to understand the impact and prove the value and ROI of their advertising across Audire’s extensive network.
- “We are dedicated to providing brands with an unrivaled advertising presence across digital audio platforms in Latin America, the Hispanic markets of the United States, and Europe, and measurement is pivotal to this endeavor,” said Gonzalo Borras, Managing Director Latin America at Audire.
- “Veritonic’s unparalleled capability to track and measure omni-channel audio campaigns through a simple tag is unparalleled.
Technology,
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Publishing,
Marketing,
Advertising,
Communications,
Digital Marketing,
Data Analytics,
Software,
Audio,
Video,
Mobile,
Wireless,
Software as a service,
Learning,
Research,
AppsFlyer Veritonic , the industry’s comprehensive audio research and analytics platform, announced today an integration with SaaS mobile marketing analytics and attribution platform, AppsFlyer .
Key Points:
- Veritonic , the industry’s comprehensive audio research and analytics platform, announced today an integration with SaaS mobile marketing analytics and attribution platform, AppsFlyer .
- This integration empowers Veritonic's audio attribution solution with seamless access to real-time data on in-app conversion actions across mobile devices, encompassing installs, purchases, subscriptions, and more.
- By harnessing this integration, Veritonic propels its capacity to deliver unparalleled cross-channel audio campaign performance insights to its global clientele, thereby enhancing the holistic understanding of audio campaign efficacy and maximizing return.
- If you are interested in learning more about Veritonic’s Audio Attribution solution or to get started, visit www.veritonic.com or contact [email protected] .
Technology,
Communications,
Professional Services,
Audio,
Video,
Media,
Software,
Data Analytics,
Data Management,
Artificial Intelligence,
Podcast,
Organization,
Research,
Algorithm,
Marketing,
Network Veritonic , the industry’s comprehensive audio analytics and research platform, announced today its proprietary Longform Content Analysis solution, purpose-built to provide increasingly streamlined operations and efficiency in data correlation for both audio and video publishers around the world.
Key Points:
- Veritonic , the industry’s comprehensive audio analytics and research platform, announced today its proprietary Longform Content Analysis solution, purpose-built to provide increasingly streamlined operations and efficiency in data correlation for both audio and video publishers around the world.
- Key features of Veritonic's Longform Content Analysis Solution include:
Automated Transcriptions: Veritonic's Longform Content Analysis solution empowers publishers to effortlessly transcribe their own content (or that of their competitors) with unparalleled precision and speed.
- Operational Efficiency: With Veritonic's Longform Content Analysis Solution, publishers can streamline operations, significantly reducing turnaround times for content analysis.
- “By leveraging cutting-edge AI technology, we're empowering media companies to unlock the full potential of their audio and video content and make informed decisions that drive success.”
For more information or to request a demo of Veritonic’s long-form content analysis solution, contact [email protected] .
Apps,
Applications,
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Technology,
Professional Services,
Software,
Audio,
Video,
Hardware,
Data Analytics,
Data Management,
Consumer Electronics,
Research,
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Adjustment,
Learning Veritonic , the industry’s comprehensive audio research and analytics platform, announced today an integration with leading measurement and analytics company Adjust .
Key Points:
- Veritonic , the industry’s comprehensive audio research and analytics platform, announced today an integration with leading measurement and analytics company Adjust .
- Through this integration, Veritonic’s premier audio attribution solution will receive automated data about in-app conversion actions on mobile devices including installs, purchases, subscriptions, and more.
- This integration allows Veritonic to elevate the holistic, cross-channel audio campaign performance data they provide to clients around the world.
- If you are interested in learning more about Veritonic’s Audio Attribution solution or to get started, visit www.veritonic.com or contact [email protected] .
Technology,
Other Communications,
Marketing,
Advertising,
Communications,
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Audio,
Video,
Software,
Data Analytics,
Wondery,
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UI Veritonic , the industry’s comprehensive audio analytics and research platform, announced today that Wondery has renewed its agreement with the company.
Key Points:
- Veritonic , the industry’s comprehensive audio analytics and research platform, announced today that Wondery has renewed its agreement with the company.
- The continued collaboration will allow Wondery to provide their advertising partners with comprehensive Brand Lift insights that can be used to optimize their audio campaigns, resulting in an increase in both reach and ROI.
- As a result, the demonstration of increased ROI enables platforms to further grow and expand their engagement with brands.
- “It’s an honor to continue our agreement with Wondery,” said Scott Simonelli, CEO of Veritonic.
Retrieved on:
Tuesday, February 20, 2024
Technology,
Entertainment,
Advertising,
Communications,
Media,
Audio,
Video,
TV and Radio,
Digital Marketing,
Artificial Intelligence,
Podcast,
Partnership,
Attention,
Music,
Research Veritonic , the industry’s comprehensive audio analytics and research platform, announced today the Veritonic Audio Attention Report , a new gold-standard tool enabling advertisers to create more effective audio advertising.
Key Points:
- Veritonic , the industry’s comprehensive audio analytics and research platform, announced today the Veritonic Audio Attention Report , a new gold-standard tool enabling advertisers to create more effective audio advertising.
- The report was created in partnership with Realeyes , the leading computer vision and attention AI company.
- The audio attention report provides data-backed insight into the importance of creative efficacy programs for audio and podcast advertising.
- Consequently, those advertisers who seize the opportunity to invest in impactful audio advertising stand to gain remarkably outsized returns.
Retrieved on:
Wednesday, February 14, 2024
Software,
Media,
Entertainment,
Professional Services,
Podcast,
Technology,
Digital Marketing,
Publishing,
Data Analytics,
TV and Radio,
Marketing,
Advertising,
Communications,
Pulse,
Research Veritonic , the industry’s comprehensive audio analytics and research platform, announced today a new tier of their Brand Lift solution, Brand Lift Pulse.
Key Points:
- Veritonic , the industry’s comprehensive audio analytics and research platform, announced today a new tier of their Brand Lift solution, Brand Lift Pulse.
- The self-serve solution is the first of its kind, removing long-standing barriers to brand health and campaign performance data.
- Brand Lift Pulse provides brands with access to actionable awareness, favorability, use, intent, and recall data for audio campaigns of all sizes.
- Brand Lift Pulse goes beyond the conventional focus on bottom-of-the-funnel metrics, providing comprehensive support for brands seeking a holistic understanding of their impact.
Technology,
Entertainment,
Advertising,
Communications,
Professional Services,
Audio,
Video,
TV and Radio,
Data Analytics,
Data Management,
Podcast,
Partnership,
Attention,
Senior,
Emotion,
Investment,
Radio,
Hand,
Creative,
ROI Veritonic , the industry’s comprehensive audio analytics and research platform, announced today that Audacy has renewed its partnership with the company.
Key Points:
- Veritonic , the industry’s comprehensive audio analytics and research platform, announced today that Audacy has renewed its partnership with the company.
- Audacy uses Veritonic’s audio-first Brand Lift and Creative Measurement solutions to measure the impact of their clients’ audio campaigns on key brand performance metrics, across the funnel.
- The studies provide a deeper understanding of how audio contributes to achieving a client’s goals in terms of emotional resonance, awareness, favorability, intent, and recall.
- Veritonic’s AI-powered Creative Measurement solution provides brands and agencies with robust pre-market insights that delve into the emotional resonance, recall, and engagement of audio content.
Retrieved on:
Wednesday, November 15, 2023
Data Management,
Podcast,
Technology,
Professional Services,
Advertising,
Entertainment,
Communications,
Digital Marketing,
Data Analytics,
Software,
Audio,
Video,
Marketing,
Content analysis,
Research,
News,
Veritone Veritonic , the industry’s comprehensive audio analytics and research platform, announced today an extension of its groundbreaking Long-Form Content Analysis solution to video.
Key Points:
- Veritonic , the industry’s comprehensive audio analytics and research platform, announced today an extension of its groundbreaking Long-Form Content Analysis solution to video.
- Similar to publishers of long-form audio content including podcasts and audiobooks, this cutting-edge solution now empowers publishers of video content including news, live TV, video games, films, YouTube programming, and more to unlock the full potential of their content.
- From identifying trending topics to recognizing standout talent and optimizing commercial blocks, Veritonic's long-form content analysis solution is revolutionizing the way that publishers understand and engage with their audiences through video.
- This strategic advantage enables publishers to maintain their competitive edge and optimize their content offerings while enhancing audience engagement.
Retrieved on:
Wednesday, November 8, 2023
Software,
Digital Marketing,
Audio,
Video,
Marketing,
Advertising,
Data Management,
Communications,
Technology,
SLA,
Gentlemen's agreement,
Research,
Veritone Veritonic , the industry’s comprehensive audio analytics and research platform, has unveiled a series of groundbreaking innovations for their audio attribution solution, introducing unparalleled flexibility and granularity for advertisers and brands.
Key Points:
- Veritonic , the industry’s comprehensive audio analytics and research platform, has unveiled a series of groundbreaking innovations for their audio attribution solution, introducing unparalleled flexibility and granularity for advertisers and brands.
- With an intensified focus on investing in cutting-edge big data technology, combined with its conversion event logs and intuitive, robust user interface, Veritonic is addressing the escalating demands of the industry and reshaping the audio attribution landscape.
- Furthermore, Veritonic's premium conversion event logs provide clients with unparalleled flexibility and granularity, enabling them to comprehend conversion events and associated impressions throughout.
- “We remain committed to innovating our audio-first solutions to make measuring and optimizing audio campaigns as streamlined, efficient, and flexible as possible.”
For more information about Veritonic’s Audio Attribution capabilities or to get started, visit www.veritonic.com or contact [email protected] .
