AppsFlyer

Veritonic Doubles Down on Mobile Audio Attribution by Integrating with AppsFlyer

Retrieved on: 
Tuesday, April 23, 2024
Technology, Professional Services, Publishing, Marketing, Advertising, Communications, Digital Marketing, Data Analytics, Software, Audio, Video, Mobile, Wireless, Software as a service, Learning, Research, AppsFlyer

Veritonic , the industry’s comprehensive audio research and analytics platform, announced today an integration with SaaS mobile marketing analytics and attribution platform, AppsFlyer .

Key Points: 
  • Veritonic , the industry’s comprehensive audio research and analytics platform, announced today an integration with SaaS mobile marketing analytics and attribution platform, AppsFlyer .
  • This integration empowers Veritonic's audio attribution solution with seamless access to real-time data on in-app conversion actions across mobile devices, encompassing installs, purchases, subscriptions, and more.
  • By harnessing this integration, Veritonic propels its capacity to deliver unparalleled cross-channel audio campaign performance insights to its global clientele, thereby enhancing the holistic understanding of audio campaign efficacy and maximizing return.
  • If you are interested in learning more about Veritonic’s Audio Attribution solution or to get started, visit www.veritonic.com or contact [email protected] .

Aerospike Closes $109M in Growth Capital from Sumeru Equity Partners

Retrieved on: 
Thursday, April 4, 2024
Cloud, Research, Organization, Documentation, AppsFlyer, Growth, Partnership, Riskified, RAG, History, Artificial intelligence, AI, Carbon, Adobe, Workload, PayPal, Machine learning, Barclays

MOUNTAIN VIEW, Calif., April 04, 2024 (GLOBE NEWSWIRE) -- Aerospike , Inc. (“Aerospike”) today announced the close of a $109M growth capital investment from Sumeru Equity Partners (“Sumeru”) with additional investment from existing investor Alsop Louie Partners.

Key Points: 
  • MOUNTAIN VIEW, Calif., April 04, 2024 (GLOBE NEWSWIRE) -- Aerospike , Inc. (“Aerospike”) today announced the close of a $109M growth capital investment from Sumeru Equity Partners (“Sumeru”) with additional investment from existing investor Alsop Louie Partners.
  • Aerospike powers many of the largest transactional and machine learning (AI/ML) applications at global enterprises, including Adobe , AppsFlyer , Barclays , Flipkart , Myntra , PayPal , and Riskified .
  • Aerospike enables organizations to feed AI/ML systems high volumes of real-time data faster and at significantly lower cost than other database providers.
  • We are elated to partner with Sumeru on our next phase of growth as we seek to drive ongoing innovation and investment in our products.”
    Sumeru provides growth capital, scaling partnership, and operating expertise to leading enterprise software companies.

Clearwater Analytics Announces Fourth Quarter and Full Year 2023 Financial Results

Retrieved on: 
Wednesday, February 28, 2024
Investment, Machine learning, Cross River Bank, Carpentry, Colcom Foundation, Asset, Digital, Adjustment, ARR, Clearwater Analytics, Assured Life Association, CWIC, Acquisition, NPS, Metropolitan, Intelligence, Risk management, Data management, AUM, Progress, Risk, ACV, Equinix, AppsFlyer

BOISE, Idaho, Feb. 28, 2024 /PRNewswire/ -- Clearwater Analytics Holdings, Inc. (NYSE: CWAN) ("Clearwater Analytics" or the "Company"), a leading provider of SaaS-based investment management, accounting, reporting, and analytics solutions, today announced its financial results for the quarter ended December 31, 2023.

Key Points: 
  • Revenue: Total revenue for the fourth quarter of 2023 was $99.0 million, an increase of 19.8%, from $82.7 million in the fourth quarter of 2022.
  • Gross Profit: Gross profit for the fourth quarter of 2023 increased to $70.7 million, compared with $59.7 million in the fourth quarter of 2022.
  • Non-GAAP net income for the fourth quarter of 2023 increased to $24.1 million from $17.2 million in the fourth quarter of 2022.
  • Adjusted EBITDA: Adjusted EBITDA for the fourth quarter of 2023 was $30.0 million, up from $24.3 million in the fourth quarter of 2022.

Fivetran Enables Deliveroo to Turn Food Delivery Into a Data-Driven Enterprise

Retrieved on: 
Thursday, February 8, 2024
Professional Services, Data Management, Data Analytics, Technology, Software, Networks, Internet, AppsFlyer, GM, Deliveroo, Heart, Marketing, Software as a service, Advertising, Engineering, Movement, Food delivery

Deliveroo’s operating model consists of three key groups: restaurant or retail partners, riders, as well as 7.4 million consumers.

Key Points: 
  • Deliveroo’s operating model consists of three key groups: restaurant or retail partners, riders, as well as 7.4 million consumers.
  • However, internally built lines of supply were limiting the value Deliveroo gained from its data, while engineers were increasingly frustrated by handling a laborious data-ingestion process.
  • Deliveroo selected Fivetran for its robust, reliable solution with a multitude of connectors, which could support its current and future needs.
  • We are thrilled to be playing a part in Deliveroo’s journey to become a truly data-driven enterprise.”

AppsFlyer Acquires oolo to Transform AI-Driven Decision-Making for Marketing, Growth and Monetization Teams

Retrieved on: 
Tuesday, December 5, 2023
Software, Data Analytics, Internet, Artificial Intelligence, Professional Services, Technology, Security, Business, Cloud, Acquisition, Anomaly, Privacy, Marketing, Growth, AI, Sales, Risk management, AppsFlyer

AppsFlyer , the global leader in marketing measurement, attribution, and data analytics, today announced its acquisition of oolo , a leading AI-powered user acquisition and monetization decision-making platform.

Key Points: 
  • AppsFlyer , the global leader in marketing measurement, attribution, and data analytics, today announced its acquisition of oolo , a leading AI-powered user acquisition and monetization decision-making platform.
  • As marketing, growth and monetization teams expand their responsibilities and strategies for acquiring, engaging, and monetizing customers, the need for informed decisions made in real-time, at scale, significantly increases.
  • Responding to these challenges, oolo harnesses AI’s full capabilities to enhance growth strategies – from full-funnel acquisition, monetization, and retention – providing immediate actionable insights and time-sensitive alerts to instantly optimize return on ad spend (ROAS), media revenue, and retention.
  • “It’s an exciting time for us at oolo,” said Yuval Brener, CEO of oolo.

Meet MNTN Next Gen TV

Retrieved on: 
Thursday, November 16, 2023
Technology, Entertainment, Marketing, Advertising, Communications, Software, Audio, Video, TV and Radio, Social Media, Data Management, GA4, Acquisition, LiveRamp, Rumple (musical), The Performers (TV series), CPV, Engineering, CRM, Database, Create, Growth, FOX, ESPN, ATSC 3.0, Radius, City, CBS, Content as a service, Bravo, CPA, Cyber Monday, AppsFlyer, Black Friday, Peafowl, Video game, Television, Mobile phone, MNTN, Google Analytics

MNTN, the Hardest Working Software in TV and a trailblazer in Performance TV advertising, today unveiled MNTN Next Gen TV.

Key Points: 
  • MNTN, the Hardest Working Software in TV and a trailblazer in Performance TV advertising, today unveiled MNTN Next Gen TV.
  • “MNTN's Next Gen TV is not just a software update; it’s a significant evolution of Performance TV,” said MNTN President and CEO Mark Douglas.
  • MNTN Next Gen TV is a necessity for any advertiser precisely at the moment when marketers need it the most.”
    MNTN Customers who gained early access to MNTN Next Gen TV are already seeing impactful results.
  • Mikayla Ceraso, Growth Marketing Manager at Tuckernuck shared, “After MNTN released Next Gen TV, our ROAS increased by 65% the following month — both in the MNTN platform and in Google Analytics, where we use our conversion measurement methodology.

Mobvista Subsidiary, Mintegral, Tops AppsFlyer's 16th Performance Index

Retrieved on: 
Friday, November 17, 2023
Apps, Applications, Technology, Mobile, Wireless, Other Technology, Advertising, Communications, Software, Internet, Data Management, Android, ROI, Proto SLG, Open, Growth, IOS, AppsFlyer, Chess rating system, Meta, Coal, Video game, Jewellery

Significant reach in iOS, reaching 5th in Global Volume Rankings.

Key Points: 
  • Significant reach in iOS, reaching 5th in Global Volume Rankings.
  • Mintegral's Target ROAS bidding feature has enabled advertisers to acquire users at greater scale and quality while maintaining return on ad spend and improving performance efficiently.
  • Traffic on the Open Internet, underutilized despite consumers spending more time there compared to major media, offers a more cost-effective option.
  • Platforms like Mintegral, with their less competitive and cost-efficient traffic, present an attractive option for developers' advertising budgets.

AppsFlyer’s 16th Performance Index Finds Economic Downturn Caused Declines in App Install Ad Spend Budgets

Retrieved on: 
Wednesday, November 15, 2023
Apps, Applications, Technology, Marketing, Advertising, Communications, Professional Services, Software, Digital Marketing, Data Analytics, Android, Ecosystem, Uncertainty, CTV, RPG, IOS, Content, ASA, Sport, AppsFlyer, SSOT, Meta, IronSource, Video game, Mobile phone, Life, Puzzle, Index

AppsFlyer today released the 16th edition of its Performance Index , ranking the top media sources in mobile advertising across 11 regions and 22 app categories.

Key Points: 
  • AppsFlyer today released the 16th edition of its Performance Index , ranking the top media sources in mobile advertising across 11 regions and 22 app categories.
  • The latest version of the Index, which originated in 2015, found the economic downturn had a significant impact on the mobile app media space throughout 2023 as nearly all top media sources saw declines and app install ad spend budgets reduced by 20% in the third quarter of 2023 when compared to Q3 in 2022.
  • AppsFlyer’s first ever SSOT iOS index combines SKAdNetwork and traditional attribution, and accurately deduplicates between the two data sources.
  • AppsFlyer’s Performance Index analyzed a total of 75 media sources, with at least 11.5 billion app installs from 30,000 apps from April to September 2023.

Network as a Service Market Size to Grow by USD 19.99 billion from 2022 to 2027 | Akamai Technologies Inc., AppsFlyer Ltd., Cisco Systems Inc. and more among the key companies in the market - Technavio

Retrieved on: 
Wednesday, December 6, 2023
Data, Microsoft, Outsourcing, Organization, LAN, Risk, BFSI, Oracle Corporation, Digital divide, USD, Cisco, Drupal Association, Luigi, Network as a service, VMware, Akamai Technologies, Retail, Driver, Growth, Health, AppsFlyer, Mobile phone, Cryptocurrency, Online shopping, Video game, Pet industry, COVID-19, Manufacturing, Health care, Geography

The global network as a service market size is estimated to increase by USD 19.99 billion, growing at a CAGR of 19.9% from 2022 to 2027.

Key Points: 
  • The global network as a service market size is estimated to increase by USD 19.99 billion, growing at a CAGR of 19.9% from 2022 to 2027.
  • The global network as a service market is fragmented, with the presence of several global as well as regional vendors.
  • The global network as a service market is at its growing stage.
  • Akamai Technologies Inc. - The company offers network as a service solutions such as Create Firewall, and DNS Manager.

AppsFlyer Acquires Gaming and Apps Data Analytics Company devtodev to Expand the Premier Growth Platform for Marketing Teams

Retrieved on: 
Wednesday, November 8, 2023
Apps, Applications, Technology, Electronic Games, Entertainment, Marketing, Communications, Professional Services, Software, Digital Marketing, Data Analytics, Cloud, Kaniel Dickens, Acquisition, UA, LTV, Growth, Cloud computing, Privacy, AI, Appetite, Software as a service, Video game, Retail, Sales, AppsFlyer

AppsFlyer , the global leader in marketing measurement, attribution, and data analytics, today announced its acquisition of devtodev, a full-cycle data analytics solution for game and app developers.

Key Points: 
  • AppsFlyer , the global leader in marketing measurement, attribution, and data analytics, today announced its acquisition of devtodev, a full-cycle data analytics solution for game and app developers.
  • Founded in 2014, devtodev helps developers analyze their games and apps, and delivers data-driven insights for optimizing user retention, maximizing conversions, and creating personalized experiences.
  • The synergy between AppsFlyer and devtodev technologies unifies the entire customer data set into one robust measurement and data analytics platform, creating an array of powerful tools, insights, and experiences to enhance the user lifecycle and accelerate business growth.
  • This acquisition will enable gaming and app developers to harness unparalleled, unified data analytics and actionable insights, unlocking powerful opportunities for efficient growth.