Associated tags: AppLovin, Software, Communications, Applications, Apps
Locations: UNITY, NEW YORK, JAPAN, FRANCE, TOKYO, CALIFORNIA, UNITED STATES, NORTH AMERICA, UA
Marketing,
Digital Marketing,
Communications,
Apps,
Applications,
Technology,
Software,
Artificial Intelligence,
AppLovin,
Letter,
Event AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, today announced financial results for the first quarter ended March 31, 2024 and posted a letter to its shareholders on its Investor Relations website located at https://investors.applovin.com .
Key Points:
- AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, today announced financial results for the first quarter ended March 31, 2024 and posted a letter to its shareholders on its Investor Relations website located at https://investors.applovin.com .
- AppLovin will host a webinar today at 2:00 PM PT / 5:00 PM ET, during which management will discuss the Company’s first quarter 2024 results and provide commentary on the business’ performance.
- The webinar may be accessed on the Company’s investor relations website or via webinar registration .
- A replay of the webinar will also be available under the Events & Presentations section of our Investor Relations website.
Retrieved on:
Wednesday, April 17, 2024
SAN FRANCISCO, April 17, 2024 /PRNewswire/ -- Today, leading measurement and analytics company Adjust unveiled InSight, a machine learning and AI-powered measurement solution giving marketers a data-driven lens to evaluate campaign effectiveness. With the introduction of Adjust's InSight, marketers can now benefit from incrementality analysis to measure the impact that particular marketing actions, such as budget increases, have on ROI. This enables marketers to easily analyze these marketing activities against target KPIs – discerning if they provide incremental lift, cannibalize organics or have no effect – to make ROI positive decisions.
Key Points:
- With InSight – Adjust's first recommendation-driven solution – marketers can leverage:
Synthetic control groups that eliminate data variables and leave the heavy lifting to Adjust.
- Adjust's powerful incrementality solution has been in the early access phase, carefully tested and refined with the help of existing customers.
- "With their machine learning models doing the heavy lifting and analyzing our historical aggregated data, insightful outcomes and advanced incrementality metrics are available at the push of a button."
- To learn more about incrementality analysis and how to take the guesswork out of marketing measurement, download The mobile marketer's essential guide to Incrementality Analysis .
AppLovin Corporation, (NASDAQ: APP) (“AppLovin” or the “Company”) the leading marketing platform, today announced it will report financial results for the first quarter on Wednesday, May 8, 2024 after the U.S. stock market closes.
Key Points:
- AppLovin Corporation, (NASDAQ: APP) (“AppLovin” or the “Company”) the leading marketing platform, today announced it will report financial results for the first quarter on Wednesday, May 8, 2024 after the U.S. stock market closes.
- An accompanying webinar will take place at 2:00 PM PT / 5:00 PM ET on May 8, 2024 during which management will discuss quarterly results, as well as provide commentary on business performance.
- The webinar will be hosted by Adam Foroughi, Co-founder and Chief Executive Officer, and Matt Stumpf, Chief Financial Officer.
- A replay of the webcast will also be available under the Events & Presentations section of the Company’s Investor Relations website.
Online Retail,
Retail,
Technology,
Artificial Intelligence,
Software,
Growth,
Partnership,
AXON,
AI,
Shithead (card game),
AppLovin,
Multimedia,
Marketing,
Cryptocurrency AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, and Flip, a fast growing social commerce platform, today announced Flip will soon be relaunching its marketing platform for brands utilizing AppLovin’s AXON technology.
Key Points:
- AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, and Flip, a fast growing social commerce platform, today announced Flip will soon be relaunching its marketing platform for brands utilizing AppLovin’s AXON technology.
- Additionally, Flip announced it is raising $144 million in a Series C funding round, including a $50 million investment by AppLovin.
- View the full release here: https://www.businesswire.com/news/home/20240402160250/en/
AppLovin’s AXON technology was launched in early 2023, and helped its advertisers achieve substantially more scale at higher performance across AppLovin’s network.
- Likewise, brands on Flip will be positioned to drive significantly more sales,” said Adam Foroughi, Co-founder and CEO of AppLovin.
TV and Radio,
Marketing,
Artificial Intelligence,
Advertising,
Data Management,
Communications,
Technology,
Entertainment,
Kantar,
Attention,
Philosophy,
SSPS,
Partnership,
Research,
Business development,
Agency,
DSPS,
Freewheel,
System,
Ecosystem,
Monk,
FAST,
CTV,
Emotion,
Television,
Sales By matching an ad’s emotion with the emotion of the content directly preceding it, brands can generate positive attention.
Key Points:
- By matching an ad’s emotion with the emotion of the content directly preceding it, brands can generate positive attention.
- Scene-level analysis: BrandDiscovery offers contextual targeting at the scene level, an improvement over the industry’s standard program or channel-level solutions.
- Advertisers can present ads within programming that contextually aligns with their creatives based on emotion, brand safety, and genre.
- Contextual targeting at scale: BrandDiscovery ads will be shown across 300+ premium CTV publishers, including FAST channels and leading streamers.
Arcade,
Crossplay,
Growth,
SAN,
ATT,
Perception,
MAU,
AI,
Yoy,
Content,
Data,
CTV,
AppLovin,
Video game SAN FRANCISCO, March 18, 2024 /PRNewswire/ -- Leading measurement and analytics company Adjust today released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals and provides a window into a new framework – from leveraging AI to embracing CTV – to reach success and scale.
Key Points:
- "The perception that mobile gaming is stagnating due, in part, to a crowded market overlooks one positive by-product of this competition: growth," said Daniel Tchernahovsky, VP of Global Business Development, AppLovin.
- The route to scalable mobile gaming growth has shifted and requires embracing changes in audience expectations, technological developments and measurement complexity.
- Adjust and AppLovin's report also explores how generative AI can be utilized to streamline campaigns and how CTV is becoming a performance channel for growth.
- And with cross-play and cross-device becoming increasingly crucial in 2024, marketers can learn more about expanding mobile gaming apps to PC and console with Adjust's new PC and Console Guide .
Connected,
ROI,
PC,
Appetite,
Smart TV,
SAN,
Take-Two Interactive,
Acquisition,
Google Play Games,
Google Play,
LTV,
Marketing,
Android,
Android SDK,
Video game SAN FRANCISCO, March 12, 2024 /PRNewswire/ -- Leading measurement and analytics company Adjust today announced a first-of-its-kind integration with Google Play Games on PC, marking a significant milestone in empowering gaming app developers, marketers and studios to seamlessly distribute and measure their marketing campaigns across a diverse range of platforms. Adjust is enhancing PC | console measurement with the addition of Google's Play Install Referrer API to directly attribute installs to PC campaigns. This integration helps app developers understand which channels deliver the most users to their apps from the Google Play store.
Key Points:
- Adjust is enhancing PC | console measurement with the addition of Google's Play Install Referrer API to directly attribute installs to PC campaigns.
- This integration helps app developers understand which channels deliver the most users to their apps from the Google Play store.
- Google Play Games on PC enables Android game developers to publish their Android apps on the desktop web, providing immersive and seamless crossplay.
- The direct integration of the Play Install Referrer API for Google Play Games on PC with Adjust unlocks numerous growth opportunities for gaming app developers, marketers and studios, offering seamless gaming across platforms and effective cross-platform measurement to drive ROI.
Retrieved on:
Thursday, February 29, 2024
Software,
Marketing,
Artificial Intelligence,
Data Management,
Communications,
Professional Services,
Technology,
Business,
Attention,
Prospectus,
EDGAR,
Sale,
AppLovin,
Form,
PBC,
LionTree,
Raine,
Communication,
BofA Securities,
Goldman Sachs,
Form S-3,
Citigroup,
Stern,
Security (finance) AppLovin will not receive any proceeds from the sale of its Class A common stock by the Selling Stockholder in the offering.
Key Points:
- AppLovin will not receive any proceeds from the sale of its Class A common stock by the Selling Stockholder in the offering.
- In addition, AppLovin intends to repurchase approximately $570.0 million of the shares of Class A common stock being offered in the offering at the same per share price to be paid by the underwriters to the Selling Stockholder in the offering, inclusive of underwriting discounts and commissions (the “Concurrent Share Repurchase”).
- The Concurrent Share Repurchase is conditioned upon the completion of the offering and therefore there can be no assurance that the Concurrent Share Repurchase will be completed.
- The offering is not conditioned upon the completion of the Concurrent Share Repurchase.
Retrieved on:
Tuesday, February 27, 2024
Marketing,
Communications,
Apps,
Applications,
Technology,
Software,
Artificial Intelligence,
CFO,
Senior,
Multimedia,
Business operations,
Flagship Pioneering,
Tripadvisor,
Hotwire.com,
HubSpot,
KKR,
AppLovin,
The Knot Worldwide,
Chairperson,
Walmart,
Hotwire,
Communication,
Wynn Resorts,
Pinterest,
Corporation,
Management AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, today announced the appointment of Barbara Messing, former Roblox Chief Marketing and Communications Officer to its Board of Directors.
Key Points:
- AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, today announced the appointment of Barbara Messing, former Roblox Chief Marketing and Communications Officer to its Board of Directors.
- View the full release here: https://www.businesswire.com/news/home/20240227161788/en/
AppLovin appoints Barbara Messing, former Roblox Chief Marketing and Communications Officer to its Board of Directors.
- “We welcome Barbara as an advisor and prominent addition to the AppLovin board,” said Adam Foroughi, Co-founder, CEO and Chairperson of AppLovin.
- She previously served on the board of directors of Overstock.com, Inc., and the board of directors of publicly-traded XO Group, Inc., which merged with WeddingWire in December 2018.
Retrieved on:
Tuesday, February 20, 2024
Acquisition,
SAN,
AI,
UX,
Marketing,
Growth,
ATT,
AppLovin,
Mobile,
Human,
PC,
Communication,
Data,
CTV,
Fintech,
International business,
Mobile phone SAN FRANCISCO, Feb. 20, 2024 /PRNewswire/ -- Leading measurement and analytics company Adjust, today released its annual Mobile App Trends Report with global app data along with expert tips from AppLovin, on trends and patterns – namely personalization powered by AI – driving the evolution of the industry. The report finds that despite the downward trend throughout 2022, app installs grew 4% globally in 2023, demonstrating mobile's ability to deliver significant returns is as strong as ever and full of untapped opportunities.
Key Points:
- "Successful mobile app marketing and campaign optimization doesn't require a crystal ball," said Simon "Bobby" Dussart, CEO of Adjust.
- The gaming hybrid casual genre has demonstrated that strategically incorporating personalization into a game's UX can dramatically boost retention rates and revenue.
- In-app revenue for fintech apps surged 118% year-over-year, and app installs and sessions grew an impressive 42% and 24%, respectively.
- Mcommerce is soaring with shopping app installs growing by 56% and overall global e-commerce app installs up to 43% in 2023.
