Associated tags: BISSELL, DTC, Flower, Rain, Headspace, Sales, Shopify, Humana, USAA, Wayfair, 23andMe, SimpliSafe, Contact lens, OTT, Female
Locations: CALIFORNIA, NC, OREGON, RAIN, CHERVONE, ILLINOIS, AMERICAS
Retrieved on:
Tuesday, December 12, 2023
Senior,
Miranda Esmonde-White,
Anatomical pathology,
Growth,
Calendar,
CREW,
Marketing,
Ice cream,
Child,
Talent management,
Ageing,
Connect,
Parent,
Volunteering,
Taste,
Rain PORTLAND, Ore., Dec. 12, 2023 /PRNewswire/ -- SheScales, a marketing advisory program powered by Rain the Growth Agency, has selected four female-founded companies to participate in its 2023-2024 program. The program provides mentorship and dedicated marketing support for up to one calendar year.
Key Points:
- PORTLAND, Ore., Dec. 12, 2023 /PRNewswire/ -- SheScales , a marketing advisory program powered by Rain the Growth Agency , has selected four female-founded companies to participate in its 2023-2024 program.
- The program provides mentorship and dedicated marketing support for up to one calendar year.
- The 2023-2024 cohort companies are:
Connect & Beyond Physical Therapy – Combining physical therapy with preventative wellness classes, Diane Shiffer founded Connect & Beyond Physical Therapy to provide holistic healthcare to adults 40+ seeking "enlightened aging."
- Earlier this year, SheScales also refreshed their board of advisors to include experts across business disciplines including:
Joy McCammon, Senior Vice President of Talent Management, Rain the Growth Agency
The SheScales board of advisors will provide mentorship and networking opportunities for cohort members in areas outside of marketing.
ROI,
DTC,
Athlete,
Habit,
Research,
Female,
Millennials,
Sport,
Research report,
Marketing,
Online shopping,
Rain Based on a quantitative survey utilizing their proprietary research tool, MindReader™, the report helps brand marketers better understand how to engage with this growing, affluent audience.
Key Points:
- Based on a quantitative survey utilizing their proprietary research tool, MindReader™, the report helps brand marketers better understand how to engage with this growing, affluent audience.
- The research found that fans of women's sports (FOWS) are more likely to purchase from brands associated with women's sports teams/female athletes, highlighting ROI potential for investing in women's sports media and content.
- "Our research breaks down which mediums marketers can find these engaged fans and what content best resonates with each generation."
- Research in the report is sourced from an online quantitative survey with nearly 1,000 U.S. adult respondents.
PORTLAND, Ore., July 18, 2023 /PRNewswire/ -- SheScales, a marketing advisory program powered by Rain the Growth Agency, has announced it is now accepting applications for its 2023-2024 program.
Key Points:
- PORTLAND, Ore., July 18, 2023 /PRNewswire/ -- SheScales, a marketing advisory program powered by Rain the Growth Agency, has announced it is now accepting applications for its 2023-2024 program.
- The program will support up to three female-founded businesses through in-kind marketing resources and advisory services.
- Applications will be accepted through September 15, 2023 and must be completed through the SheScales website.
- "We're looking for the next inspirational group of female founders to join the SheScales program," said Jane Crisan, CEO, Rain the Growth Agency.
PORTLAND, Ore., June 22, 2023 /PRNewswire/ -- Rain the Growth Agency, a leading independent and female-led performance advertising agency, has launched a dedicated practice area called HypeHer. The practice identifies media and content opportunities and helps brands capitalize on the meteoric rise in viewership of women's sports and female athletes' social influence at a relatively low cost of entry. The agency brings more than 25 years of experience in integrated media and creative campaigns, including elevating female athlete brand ambassadors and buying effective high-reach media in women's sports programming for a variety of DTC clients.
Key Points:
- PORTLAND, Ore., June 22, 2023 /PRNewswire/ -- Rain the Growth Agency , a leading independent and female-led performance advertising agency, has launched a dedicated practice area called HypeHer.
- We are seeing record-breaking growth in viewership numbers and the women's sports community," said Sue Collins, Chief Client Officer, Rain the Growth Agency.
- Currently media rates and costs of engaging with female athletes are very compelling, particularly given growth potential against general sports fan audiences.
- The agency's team of experts develops comprehensive campaign recommendations based on a brand's first-party data and sales and growth goals, including establishing media partnerships through Rain the Growth Agency's vast network.
Storm,
ESPN,
Seattle Storm,
WNBA,
Pacific Northwest,
Major League Soccer,
Paramount,
ESPN2,
ION,
Cardinal,
Woman,
Private practice,
NBA TV,
Sale,
CBS Sports Network,
Climate Pledge Arena,
Athlete,
Rain,
Access,
National TV,
Interbay,
NBA,
ABC,
Sport,
Samba TV,
Entrepreneurship,
Amazon Prime Video,
National Basketball Performance Centre,
Social media,
Female,
Nielsen PORTLAND, Ore., May 23, 2023 /PRNewswire/ -- Rain the Growth Agency, a leading independent, fully integrated performance advertising agency, has announced that Co-Founder and Chairwoman, Michelle Cardinal, has invested in the Seattle Storm. The WNBA team's recent equity sale was headed by Cardinal and joined by eleven other investment groups, which will fund the development of the franchise's $64 million private practice facility.
Key Points:
- PORTLAND, Ore., May 23, 2023 /PRNewswire/ -- Rain the Growth Agency , a leading independent, fully integrated performance advertising agency, has announced that Co-Founder and Chairwoman, Michelle Cardinal, has invested in the Seattle Storm.
- Seattle Storm games are consistently the highest attended in the league and the four-time championship team holds the highest valuation of a WNBA franchise to date of $151 million.
- Construction is underway for the Seattle Storm Center for Basketball Performance, a 50,000 square-foot facility in Seattle's Interbay neighborhood, which is scheduled to be completed before the 2024 season.
- "I couldn't be more honored to become part of this amazing group of women at the Seattle Storm.
DTC,
Advertising,
Travel,
Chairperson,
Cardinal,
Woman,
Roe v. Wade,
Entrepreneurship,
Cultural diversity,
Female,
Management,
Nursing,
Calibration PORTLAND, Ore., May 4, 2023 /PRNewswire/ -- Rain the Growth Agency, the leading independent, performance-minded, fully integrated DTC advertising agency, is delighted to announce that Co-Founder and Chairwoman, Michelle Cardinal, has been named one of the 2023 Top Women in Media & Ad Tech by AdExchanger and AdMonsters. The Top Women in Media & Ad Tech Awards recognize, celebrate, inspire and bring together the women who are making an impact in the greater digital media and advertising technology community.
Key Points:
- PORTLAND, Ore., May 4, 2023 /PRNewswire/ -- Rain the Growth Agency , the leading independent, performance-minded, fully integrated DTC advertising agency, is delighted to announce that Co-Founder and Chairwoman, Michelle Cardinal, has been named one of the 2023 Top Women in Media & Ad Tech by AdExchanger and AdMonsters.
- The Top Women in Media & Ad Tech Awards recognize, celebrate, inspire and bring together the women who are making an impact in the greater digital media and advertising technology community.
- Cardinal, a long-time advocate for elevating female leaders, was recognized in the Magnanimous Mentors category.
- "Michelle is known as a vocal, fierce, and strategic advocate for other women," said Jane Crisan, Rain the Growth Agency Chief Executive Officer.
Retrieved on:
Wednesday, March 15, 2023
Acquisition,
Analytics,
Lume,
Senior,
DTC,
OTT,
Comparison of multi-paradigm programming languages,
Social media,
Rothy,
Harry & David,
1-800-Flowers.com, Inc.,
Rothy's,
Growth PORTLAND, Ore., March 15, 2023 /PRNewswire/ -- Rain the Growth Agency , the leading independent, performance-minded, fully integrated DTC advertising agency, has partnered with 1-800-Flowers.com®, Lume and Rothy's to grow their businesses through increased sales and brand building.
Key Points:
- We expect to see this continue given the economic climate as brands are increasingly looking to lower customer acquisition costs while continuing to grow brand awareness," said Kyle Eckhart, Senior Vice President of Growth at Rain the Growth Agency.
- 1-800-Flowers.com and Harry & David engaged with Rain the Growth Agency to optimize media for their linear TV and YouTube video campaigns.
- Rain the Growth Agency will utilize their proprietary ConsumerID adtech tool to guide audience segmentation and media targeting.
- The new client partnerships add to the agency's growing roster of fast-growth and legacy DTC brands.
Retrieved on:
Thursday, February 23, 2023
SKIL,
Social media,
CRM,
USAA,
AT&T,
Munich Digitization Center,
Defence Intelligence Agency (India),
Digital media,
Wells Fargo,
EGO,
Dell,
OTT,
Digital,
DTC,
AT,
Sales,
Humana,
Ogilvy,
Publicis,
American Express PORTLAND, Ore., Feb. 23, 2023 /PRNewswire/ -- Rain the Growth Agency , the leading independent, performance-minded, fully integrated DTC advertising agency, has announced the promotion of Mark Yesayian to Chief Strategy Officer.
Key Points:
- PORTLAND, Ore., Feb. 23, 2023 /PRNewswire/ -- Rain the Growth Agency , the leading independent, performance-minded, fully integrated DTC advertising agency, has announced the promotion of Mark Yesayian to Chief Strategy Officer.
- In this new role, he will serve as a cross-functional strategic lead and execute initiatives that support the agency's business and growth strategy.
- "Since Mark joined the agency in 2013, he has continuously championed the evolution of agency offerings and internal technology solutions to advance client work and drive agency growth," said Jane Crisan, Rain the Growth Agency Chief Executive Officer.
- Yesayian will drive agency offering innovations and product development, and oversee the adoption of integrated processes across teams, including alignment with Rain the Growth Agency's proprietary Transactional Brand Building approach.
Retrieved on:
Thursday, February 9, 2023
Organization,
CFO,
General Motors,
Equity,
ROI,
Chase,
Bissell,
USAA,
Committee,
WPP,
JWT,
Headspace,
Chrysler,
DEI,
23andMe,
Marketing,
Wayfair,
COVID-19,
Ford,
LendingTree,
DTC,
SimpliSafe,
Sales,
Crișan,
Humana PORTLAND, Ore., Feb. 9, 2023 /PRNewswire/ -- Rain the Growth Agency, the leading independent, fully integrated DTC advertising agency, has announced the promotion of Jane Crisan to Chief Executive Officer and named Rylan Malerbi its Chief Financial Officer.
Key Points:
- Her leadership over the last decade as President and COO has propelled our agency to new heights under her expert guidance.
- Before joining Rain the Growth Agency, she oversaw the creation and management of Garage Team Mazda in Southern California.
- During her tenure at Rain the Growth Agency, Crisan has driven the expansion of the digital marketing practice and content creation, advanced measurement capabilities and operational efficiencies leading to exponential growth.
- Rain the Growth Agency also welcomes Rylan Malerbi as Chief Financial Officer based near the agency's newly renovated headquarters campus in Portland, Oregon.
PORTLAND, Ore., Jan. 23, 2023 /PRNewswire/ -- Rain the Growth Agency, the leading independent, performance-minded, fully integrated DTC advertising agency, has partnered with SciPlay to launch the gaming leader's new Quick Hit Slots app campaign with actor and television host Jerry O'Connell as spokesperson. The "Winning Day" campaign launches on January 23 and brings the excitement of authentic Las Vegas slot machines to users from coast to coast. The campaign builds upon the strong momentum of Quick Hits Slots as one of the fastest growing social casino slot games of 2022.
Key Points:
- PORTLAND, Ore., Jan. 23, 2023 /PRNewswire/ -- Rain the Growth Agency , the leading independent, performance-minded, fully integrated DTC advertising agency, has partnered with SciPlay to launch the gaming leader's new Quick Hit Slots app campaign with actor and television host Jerry O'Connell as spokesperson.
- The campaign builds upon the strong momentum of Quick Hits Slots as one of the fastest growing social casino slot games of 2022.
- SciPlay, a leading publisher of mobile games, partnered with Rain the Growth Agency based on their proven track record using data to develop innovative, integrated campaigns.
- Quick Hit Slots includes many popular Vegas casino slot machines like Zeus, Dragon Spin, 777, Monopoly, Fireball, Lock it Link, Cash Spin, Quick Hit Platinum, and more.
