Hothouse

OCAD University mounts significant presence at TIFF

Retrieved on: 
Wednesday, September 6, 2023
National Film Board of Canada, Learning, Boy, Hothouse, Partnership, NFB, OCAD, Experimental animation, Associate, Assistant, Integrated Media Systems Center, Parity, Student, Filmmaking, Animation, Toronto International Film Festival, Heron, The Gold Houses, OCAD University, Social media, Film industry, Television

Toronto, Sept. 06, 2023 (GLOBE NEWSWIRE) -- OCAD University is pulling out all the stops at this year’s Toronto International Film Festival (TIFF) by showcasing its Experimental Animation program and OCAD U LiVE, which are both housed at the TIFF Bell Lightbox, along with co-hosting the opening reception as a community partner before the international premiere of The Boy and the Heron.

Key Points: 
  • Toronto, Sept. 06, 2023 (GLOBE NEWSWIRE) -- OCAD University is pulling out all the stops at this year’s Toronto International Film Festival (TIFF) by showcasing its Experimental Animation program and OCAD U LiVE, which are both housed at the TIFF Bell Lightbox, along with co-hosting the opening reception as a community partner before the international premiere of The Boy and the Heron.
  • OCAD U’s presence at the festival builds on the partnership with TIFF announced earlier this year that is providing student content creators for OCAD U LiVE, a 24/7 digital streaming channel, with access to professional equipment at a dedicated street-facing studio at the TIFF Bell Lightbox.
  • The University’s Experimental Animation program holds classes in dedicated learning studios at the TIFF Bell Lightbox.
  • He received an honorary doctorate from OCAD U in 2022 in recognition of his achievements.

Hothouse Continues its Growth and Expands its Vision with the Hiring of One of America's Top Creative Directors

Retrieved on: 
Wednesday, August 2, 2023
Los Angeles Business Journal, Advertising, Hothouse, American Advertising Federation Hall of Fame, Samsung Electronics, Enterprise, Life, Red Bull Illume, Interface, Culture, EVP, Samsung, American Advertising Federation, IHG Hotels & Resorts, Love, Growth, Red Bull, Coca-Cola Zero Sugar, Family, Film industry, Creative

ATLANTA, Aug. 2, 2023 /PRNewswire/ -- Today, Atlanta-based ad agency Hothouse, one of the longest-standing, independently-owned agencies in the South, announced the addition of one of the industry's top Creative Directors, Brandon Rochon, to its executive team as EVP, Head of Creative.

Key Points: 
  • For the past 25 years, Hothouse has been the go-to agency in the South for brands like InterContinental Hotels Group, Interface, Deloitte, COX Automotive and CORT Furniture.
  • Having led an exhaustive search for a visionary creative leader, Hothouse landed Rochon - an award-winning creative with a trailblazing legacy of injecting life into brands like Red Bull, Coke Zero, and Samsung Electronics[2] .
  • Brandon has dedicated his career to a sacred truth: advertising, when steeped in cultural relevance and human truths, becomes a meaningful catalyst for brands.
  • Hothouse's entertainment marketing heritage means the agency is ideally suited to help brands unlock those authentic connections.

OCAD University to recognize 5 honorary doctorates at its June 17 Convocation

Retrieved on: 
Wednesday, June 8, 2022
Leadership, Convocation, Graduate school, Parity, Integrated Media Systems Center, Hothouse, Animation, Prix Ars Electronica, Electronics, Chancellor, National Film Board of Canada, Organization, Indigenous, BIPOC, Favell, Photography, OCAD, Student, GLOBE, Publication, Urban renewal, Roy Thomson Hall, OCAD University, Mechanics, Canadian Cartoonist Hall of Fame, NFB, Graduate, Management, Film, Megumi Igarashi

Toronto, June 08, 2022 (GLOBE NEWSWIRE) -- On June 17, OCAD University will award honorary doctorates to five outstanding and deserving individuals during its first in-person Convocation ceremony to be held since 2019.

Key Points: 
  • Toronto, June 08, 2022 (GLOBE NEWSWIRE) -- On June 17, OCAD University will award honorary doctorates to five outstanding and deserving individuals during its first in-person Convocation ceremony to be held since 2019.
  • We are excited to recognize a group of exceptional individuals who have been catalysts in leading change in their respective domains.
  • The honorands will join 750 students from OCAD Us three faculties and Graduate Studies who will be receiving their diplomas at Roy Thomson Hall.
  • The morning ceremony will feature the installation of Ana Serrano as the Universitys first BIPOC President and Vice-Chancellor and Jaime Watt as Chancellor.

2021 NEXTGEN TV Marketing Campaign Shows Increasing Consumer Interest and Purchase Intent

Retrieved on: 
Wednesday, March 30, 2022
Adoption, Pearl, ATSC, Electronics, Television, Multimedia, LG Electronics, City, Pearl (TV series), OTA, Research, HDR, Consumer Technology Association, Love, Upgrade U, Living room, Advanced Television Systems Committee, Element, Industry, TVB Pearl, Samsung, Hothouse, News, Sport, ATSC 3.0, Sony, Awareness, Magid, Internet, Cassette tape, Dolby Laboratories, Hisense

WASHINGTON, March 30, 2022 /PRNewswire/ -- New NEXTGEN TV advertising, including Dolby commercials from its latest marketing campaign which debuted on local television stations across the U.S., is resonating strongly with consumers.

Key Points: 
  • Recent research conducted by Magid, in conjunction with Dolby and the Pearl TV business group, tested the new marketing campaign in seven of the markets on the service delivering live, over-the-air TV.
  • "This effort reveals not only the value and adoption of NEXTGEN TV by broadcast stations, but how consumers' increased awareness and interest in NEXTGEN TV is influencing their future purchase considerationsno matter what content configurations or streaming platforms already exist in the household," said Pearl TV Managing Director Anne Schelle.
  • "We anticipate with additional TV manufacturers and retail participation in this brand campaign, consumer adoption will increase exponentially.
  • A critical element of the campaign, which will be extended through 2022 with new creative, is the NEXTGEN TV logo.