The Cleaning Lady

Women in Media Honored at the 48th Annual Gracie Awards, Celebrating Remarkable Achievements and Powerful Storytelling

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Wednesday, May 24, 2023
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LOS ANGELES, May 24, 2023 /PRNewswire/ -- The 48th Annual Gracie Awards, presented by the Alliance for Women in Media Foundation (AWMF), illuminated the night with an extraordinary celebration of women in media held at the Beverly Wilshire Hotel. The evening honored the exceptional talent that have left an indelible mark on the industry, inspiring audiences, and revolutionizing storytelling.

Key Points: 
  • The evening honored the exceptional talent that have left an indelible mark on the industry, inspiring audiences, and revolutionizing storytelling.
  • Inside the gala, a powerful atmosphere prevailed, showcasing stories of triumph, civil rights activists, and women who are actively shifting culture through their narratives.
  • EXTRA's correspondent, Rachel Lindsay, served as the Gracie Awards social media ambassador, and the ceremony was executive produced by Vicangelo Bulluck.
  • This year's Gracie Awards also shined a spotlight on the incredible achievements of women directors and writers.

NEW: Define American Releases Groundbreaking Research on Immigrant Representation in Popular Television Shows

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Wednesday, December 14, 2022
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LOS ANGELES, Dec. 14, 2022 /PRNewswire/ -- Narrative change nonprofit Define American released groundbreaking new research last week with the USC Norman Lear Center's Media Impact Project analyzing how often and how well immigrant characters are represented in scripted television and streaming networks. The report, Change the Narrative, Change the World 2022: The Power of Immigrant Representation on Television, shows improvements, but some depictions of immigrant stories on television continue to be at odds with reality.

Key Points: 
  • Third representation study shows the number of immigrant characters associated with crime on television is at an all-time high.
  • The report, Change the Narrative, Change the World 2022: The Power of Immigrant Representation on Television , shows improvements, but somedepictions of immigrant stories on television continue to be at odds with reality.
  • Key findings show that while representation of Black and Asian American immigrants has doubled since 2020, representation of Latine immigrant characters has plummeted, dropping from 50% in 2020 to 34% in 2022.
  • "Define American is partnering with the Lear Center to pioneer a model of research in Hollywood that is unprecedented," said Sarah E. Lowe, Director of Research and Evaluation at Define American.

SHAY MITCHELL DEBUTS NEW LEMON SQUEEZE FLAVOR RAPID HYDRATION DRINK IN COLLABORATION WITH HYDRALYTE

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Thursday, December 1, 2022
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SAN DIEGO, Dec. 1, 2022 /PRNewswire/ -- Shay Mitchell , actress, producer and entrepreneur, today announced her collaboration with HydraLyte , a globally trusted rapid hydration solution born in Australia, to launch her new flavor, Lemon Squeeze .

Key Points: 
  • SAN DIEGO, Dec. 1, 2022 /PRNewswire/ -- Shay Mitchell , actress, producer and entrepreneur, today announced her collaboration with HydraLyte , a globally trusted rapid hydration solution born in Australia, to launch her new flavor, Lemon Squeeze .
  • Beyond just perfecting a delicious flavor, Mitchell remained closely involved in the journey, spearheading execution details such as packaging, marketing strategy, and creative.
  • "HydraLyte is a science-based, low-sugar hydration solution for all the things I love travel, fitness, pregnancy.
  • HydraLyte x Shay Mitchell Lemon Squeeze flavor will be available for $24.99 on the HydraLyte website and Amazon on November 30 with more retailers to come in the new year.

Nielsen Study Reveals Significant Growth of Asian Representation on TV in 2021

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Wednesday, May 18, 2022
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NEW YORK, May 18, 2022 /PRNewswire/ -- Nielsen (NYSE: NLSN), a global leader in audience measurement, data and analytics, today released its 2022 Asian American, Native Hawaiian and Pacific Islander Diverse Intelligence Series report which noted a significant increase in Asian representation on screen in 2021. Across the top 1,500 shows in broadcast, cable and streaming video on demand (SVOD), SVOD led the way with 11% Asian share of screen compared to broadcast (3.2%) and cable (2.7%). The presence of Asian talent in top-rated shows like FBI, Equalizer, and Chicago Med, and the debut of Asian-led programs like FOX's The Cleaning Lady indicate the industry is responding to growing calls for more Asian-inclusive content.

Key Points: 
  • In the last two years, AANHPI representation in streaming has almost doubled from 6.1% in 2020 to 11% in 2021, the report found.
  • Overall, Asian representation across broadcast, cable and SVOD increased to 4.6% in 2021 (up from 3.5% in 2020).
  • The report notes a significant improvement in representation in the top 10 most-watched shows on broadcast and cable.
  • In 2021, half of the top 10 programs had some Asian talent representation, compared to 2020 when none of the top 10 most-watched shows did.

JoySauce Network Announces Slate of Programming

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Wednesday, April 27, 2022
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JoySauce is excited to announce the launch of the first of its kind, multimedia network aimed at the American Asian audience and its allies.

Key Points: 
  • JoySauce is excited to announce the launch of the first of its kind, multimedia network aimed at the American Asian audience and its allies.
  • Some of the programming highlights include:
    #TeamTan: A JoySauce original series about Samantha Tan, a 22-year-old Asian Canadian racing star rising through the ranks of professional race car driving at warp speed.
  • #VeryAsian with Michelle Li: JoySauce interviews prominent Korean American social movement catalyst Michelle Li in a bite-sized series on relevant Asian diaspora issues.
  • About JoySauce: JoySauce was founded in August 2020 by tech entrepreneur Jonathan Sposato.