Mass media impact on spatial perception

Axel Springer Partners with Connatix to Drive Video Engagement

Retrieved on:

Tuesday, September 19, 2023

Partnership, Axel Springer, DSP, Mass media impact on spatial perception, BILD, COMPUTER, SPORT, WELT, Publishing, Demand-side platform, SVP, Family, News, Video game

BERLIN and NEW YORK, Sept. 19, 2023 /PRNewswire/ -- Axel Springer SE, a media and technology company active in more than 40 countries, today announced a long-term partnership with Connatix, the leading video technology company for premium publishers and advertisers, to power online video engagement. The partnership will fuel Axel Springer's continued efforts to drive revenue for its publishers, enabling the media brands to further engage readers with their video content by leveraging Connatix's technology. The partnership underscores both companies' commitment to building an innovative, yet sustainable business model for digital quality journalism.

Key Points:

"Connatix shares our dedication to ensuring publishers remain financially viable and competitive in the digital age," said Mathias Sanchez, SVP Global Strategic Partnerships at Axel Springer.
Connatix will provide Axel Springer with several benefits, including access to the leading Demand-Side Platforms (DSP), cookieless contextual targeting, and transparent reporting.
With its technology, Connatix enhances the regular digital video monetization for Axel Springer's media brands via Media Impact and Ad Alliance.
"Our best-in-class video technology will empower Axel Springer to tap into the power of online video and innovate to help drive the future of digital publishing."

Axel Springer Partners with Connatix to Drive Video Engagement

Retrieved on:

Tuesday, September 19, 2023

Partnership, Axel Springer, DSP, Mass media impact on spatial perception, BILD, COMPUTER, SPORT, WELT, Publishing, Demand-side platform, SVP, Family, News, Video game

BERLIN and NEW YORK, Sept. 19, 2023 /PRNewswire/ -- Axel Springer SE, a media and technology company active in more than 40 countries, today announced a long-term partnership with Connatix, the leading video technology company for premium publishers and advertisers, to power online video engagement. The partnership will fuel Axel Springer's continued efforts to drive revenue for its publishers, enabling the media brands to further engage readers with their video content by leveraging Connatix's technology. The partnership underscores both companies' commitment to building an innovative, yet sustainable business model for digital quality journalism.

Key Points:

"Connatix shares our dedication to ensuring publishers remain financially viable and competitive in the digital age," said Mathias Sanchez, SVP Global Strategic Partnerships at Axel Springer.
Connatix will provide Axel Springer with several benefits, including access to the leading Demand-Side Platforms (DSP), cookieless contextual targeting, and transparent reporting.
With its technology, Connatix enhances the regular digital video monetization for Axel Springer's media brands via Media Impact and Ad Alliance.
"Our best-in-class video technology will empower Axel Springer to tap into the power of online video and innovate to help drive the future of digital publishing."

Nielsen to fuel open innovation through data integration with EDO

Retrieved on:

Tuesday, June 20, 2023

Livestreaming, Linearity, Smart TV, Advertising, WBD, Mass media impact on spatial perception, Connected, Warner Bros. Discovery, National TV, Convergent, The Walt Disney Company, EDO, Investment, Music, Nielsen

NEW YORK, June 20, 2023 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, announced today that it intends to make its Nielsen ONE audience measurement data available as an input to EDO's predictive outcomes solution for mutual clients. Similarly, EDO intends to make its outcomes measurement data available as an input of Nielsen's Media Impact planning software for mutual clients. The combination of these two powerful datasets will allow media buyers and sellers to seamlessly plan and optimize their convergent TV campaigns in a single, streamlined view of ad measurement with the goal of unlocking more value out of convergent TV investments.

Key Points:

Similarly, EDO intends to make its outcomes measurement data available as an input of Nielsen's Media Impact planning software for mutual clients.
In a later phase, Nielsen intends to integrate EDO's predictive outcomes data into Nielsen ONE Ads, providing clients with the end-to-end ability to plan, measure, and optimize campaign performance.
"For a century now, Nielsen has provided great value to the industry with measurement data made available through our own products," said Deirdre Thomas, Chief Product Officer at Nielsen.
"By integrating Nielsen and EDO data into a unified view, WBD can be that much more effective at helping brands achieve optimal reach, frequency, engagement, and business outcomes."

NEW: Define American Releases Groundbreaking Research on Immigrant Representation in Popular Television Shows

Retrieved on:

Wednesday, December 14, 2022

LOS ANGELES, Dec. 14, 2022 /PRNewswire/ -- Narrative change nonprofit Define American released groundbreaking new research last week with the USC Norman Lear Center's Media Impact Project analyzing how often and how well immigrant characters are represented in scripted television and streaming networks. The report, Change the Narrative, Change the World 2022: The Power of Immigrant Representation on Television, shows improvements, but some depictions of immigrant stories on television continue to be at odds with reality.

Key Points:

Third representation study shows the number of immigrant characters associated with crime on television is at an all-time high.
The report, Change the Narrative, Change the World 2022: The Power of Immigrant Representation on Television , shows improvements, but somedepictions of immigrant stories on television continue to be at odds with reality.
Key findings show that while representation of Black and Asian American immigrants has doubled since 2020, representation of Latine immigrant characters has plummeted, dropping from 50% in 2020 to 34% in 2022.
"Define American is partnering with the Lear Center to pioneer a model of research in Hollywood that is unprecedented," said Sarah E. Lowe, Director of Research and Evaluation at Define American.