NBA Conference Finals

TV Streaming Usage Hits All-Time High in June, according to Nielsen's June 2023 Report of The Gauge™

Retrieved on: 
Tuesday, July 18, 2023
FAST, Tubi, Star Trek: Strange New Worlds, Gauge Precision Instruments, NBA, NBA Finals, S.W.A.T, NBA Conference Finals, Sport, Nielsen, Growth, Netflix, News, Conference Finals, Conference, Television, Music, Gauge

NEW YORK, July 18, 2023 /PRNewswire/ -- According to Nielsen's June 2023 report of The Gauge™, the media measurement company's monthly snapshot of total broadcast, cable and streaming consumption that occurs via television, streaming accounted for 37.7% of overall TV usage in the U.S. in June, a record high share total for the digital format. By comparison, cable content viewing made up 30.6% of TV usage and broadcast content viewing made up 20.8%.

Key Points: 
  • By comparison, cable content viewing made up 30.6% of TV usage and broadcast content viewing made up 20.8%.
  • Paramount+ captured 1.0% of overall TV viewing in June and is the 11th streaming service to be independently reported in The Gauge.
  • Tubi TV usage increased 12.1% and brought its share to 1.4% of TV to remain the leading FAST service in The Gauge.
  • Disney+ benefited from the growth in younger audiences, as usage jumped 11.9% to account for 2.0% of TV.

MatSing Delivers High-Capacity Mobile Connectivity at 3 NBA Conference Finals Venues

Retrieved on: 
Wednesday, May 17, 2023
Basketball, Sports, Technology, Mobile, Wireless, Audio, Video, Telecommunications, Crypto.com, NBA Conference Finals, Denver Nuggets, 1983–84 Boston Celtics season, Matse Uwatse, LTE, Boston Celtics, Los Angeles Lakers, Crypto.com Arena, NBA, TD Garden, Conference, TD, Cable television

MatSing , the pioneer of high-capacity lens antennas, today announced its two new lens antenna deployments delivering improved connectivity at the NBA Conference finals.

Key Points: 
  • MatSing , the pioneer of high-capacity lens antennas, today announced its two new lens antenna deployments delivering improved connectivity at the NBA Conference finals.
  • As fans head out to Crypto.com Arena, Kaseya Center, and TD Garden to enjoy game-day, they can be assured they’ll experience unparalleled mobile connectivity.
  • Technology has become an essential aspect of the game experience for fans whether it be checking on fantasy statistics or sharing the event across social platforms.
  • “Our patented lens antenna technology is designed to boost mobile network performance where the stadiums need it most, for the fans,” said Bo Larsson, MatSing CEO.

Ruffles® Heats Up the Summer with Ultra-Exclusive Sneaker Collaboration with 3x NBA All-Star Jayson Tatum and New Spicy Dill Pickle Flavor

Retrieved on: 
Wednesday, June 15, 2022
Cream, Young Global Leaders, Drink, Snack, Culture, PepsiCo, Air Jordan, List of NBA All-Stars, NBA, Sun Chips, Tropicana, Shoe, Marketing, YouTube, Pepsi, NASDAQ, PE, Color, Twitter, NBA Finals, Frito-Lay, Heat, Convenience food, Exclusive dealing, NBA Conference Finals, Nike, Multimedia, Collection, SodaStream, Conference, Element, Love, Amusement arcade, Toy, Bottled water, Gatorade, Quakers, Facebook, Instagram

PLANO, Texas, June 15, 2022 /PRNewswire/ -- As Jayson Tatum sets his sights on an NBA Championship, Ruffles® is bringing extra heat to the court with an exclusive sneaker collaboration with the three-time NBA All-Star, NBA Eastern Conference Finals MVP and Ruffles Chip Deal™ athlete. The brand is also heating things up on store shelves with the release of a brand-new flavor innovation, Ruffles Spicy Dill Pickle, which gives a fiery kick to the classic pickle taste fans know and love.

Key Points: 
  • The brand is also heating things up on store shelves with the release of a brand-new flavor innovation, Ruffles Spicy Dill Pickle, which gives a fiery kick to the classic pickle taste fans know and love.
  • "When I launched my signature flavor with Ruffles, I was already imagining a custom PE to match," said Tatum.
  • I hope when kids saw me wearing them, it reminded and encouraged them to dream big and OWN YOUR RIDGES."
  • Dripping with detail, the shoes are bold, colorful and bright and incorporate elements of both Tatum and Ruffles throughout.

Nielsen Impact Score Expands to Deliver New Marketing Performance Insights for Professional Sports Teams and Brands

Retrieved on: 
Tuesday, May 31, 2022
NFL, MLB, Social media, NBA, Sport, NIS, Multimedia, Solution, NHL, Conference Finals, Decision-making, New York Mets, Marketing, Research, Industry, MLS, Conference, Organization, Michael Nielsen (sport shooter), KPI-driven code analysis, Intelligence, Benchmarking, NBA Conference Finals, NYSE, Social, Music, Public relations, Nielsen

NEW YORK, May 31, 2022 /PRNewswire/ -- Nielsen (NYSE: NLSN) announced the expansion of its Nielsen Impact Score service to cover the most popular North American professional sports leagues, changing the game for the sports sponsorship industry. Teams in the NFL, NBA, MLB, NHL and MLS can now benefit from Nielsen Impact Score (NIS) Pro, enabling organizations to benchmark the relative sponsorship value of their properties and assets to make data-informed cases to brands for marketing and sponsorship investment. The New York Mets are the first professional sports team to sign on and will use NIS Pro to strengthen their local and national sponsorship sales strategy.

Key Points: 
  • Nielsen Impact Score Pro enables teams and brands to maximize marketing and sponsorship investment opportunities.
  • Alternatively, the tool provides brands access to cross-league benchmarks spanning critical sports marketing KPIs, allowing those brands to optimize their sponsorship selections and portfolios.
  • Nielsen Sports, a global leader in sports media valuation, data intelligence, strategy and insights, first launched the Nielsen Impact Score in fall 2021 to showcase the marketing impact collegiate men's basketball teams could deliver to potential student-athletes.
  • Nielsen Sports provides insight and analysis of over 15,000 teams, leagues and events and for more than 150,000 brands globally.