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Nielsen's March 2024 Report of The Gauge™ Reveals Seasonality in Monthly TV Usage and Greater Shifts in Viewing Behavior Over Time

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Tuesday, April 16, 2024

ESPN, Pluto TV, News, Sport, Nielsen, Gentleman, Roku, Netflix, Union, Love, State of the Union, The Roku Channel, Gauge, NCAA, Television

While usage fell to some extent across each of the primary viewing categories this month, cable viewing from February to March drove a 0.7-point bump in share, resulting in 28.3% of TV for cable.

Key Points:

While usage fell to some extent across each of the primary viewing categories this month, cable viewing from February to March drove a 0.7-point bump in share, resulting in 28.3% of TV for cable.
The cable category was lifted in part by sports, which was up 43% in March, driven largely by college basketball viewership.
YouTube ended the month with another record, accounting for 9.7% of total TV usage in March (+0.4 pt.)
When the report debuted in May 2021, broadcast sat at 25.4% of TV, while cable and streaming accounted for 39.5% and 26.2% of TV, respectively.

NIELSEN EXPANDS NATIONAL OUT-OF-HOME PANEL, BRINGING COVERAGE TO 100%* OF U.S. TV HOUSEHOLDS

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Thursday, February 1, 2024

Bowl game, Super Bowl LIX, Family, National TV, Restaurant, Television, OOH, Super Bowl LVIII, Portable People Meter, Super Bowl, Friends, PPM, Wearable computer, Airport, Sport, Gauge, NFL, Music

NEW YORK, Feb. 1, 2024 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, announced that it will expand coverage of its National TV out-of-home (OOH) panel in 2024 in order to fully represent all U.S. TV households.

Key Points:

NEW YORK, Feb. 1, 2024 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, announced that it will expand coverage of its National TV out-of-home (OOH) panel in 2024 in order to fully represent all U.S. TV households.
For nearly a decade, Nielsen has been capturing viewing that occurs outside of the home, including airports, hotels, bars and restaurants.
By adding additional homes to the PPM Wearables footprint, Nielsen's OOH coverage will expand from 65% to 100%.
Nielsen plans to provide impact data in Q4 2024, in time for Super Bowl LIX.

Provident Healthcare Partners Advises East Coast Institute for Research in its Partnership with Gauge Capital

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Tuesday, November 28, 2023

Ophthalmology, Entrepreneurship, Provident, ECIR, Rest, Obesity, Dyslipidemia, McDermott Will & Emery, Partnership, Phase, Growth, Diabetes, Gauge

BOSTON and NEW YORK, Nov. 28, 2023 /PRNewswire/ -- Provident Healthcare Partners ("Provident"), a leading healthcare investment banking firm, announced it has advised East Coast Institute for Research ("ECIR") in its partnership with Gauge Capital to provide a growth investment for the Company.

Key Points:

BOSTON and NEW YORK, Nov. 28, 2023 /PRNewswire/ -- Provident Healthcare Partners ("Provident"), a leading healthcare investment banking firm, announced it has advised East Coast Institute for Research ("ECIR") in its partnership with Gauge Capital to provide a growth investment for the Company.
ECIR is a preeminent Southeast clinical research site management organization with eight sites in Florida and Georgia, 14 partnered provider practices, and 26 principal investigators.
Axia Legal Services served as legal counsel to ECIR and McDermott Will & Emery served as legal counsel to Gauge Capital.
"The Gauge team separated themselves as an ideal partner for ECIR given their dedicated thesis in the research site space and strong track record of providing growth capital for founder-led healthcare organizations."

Broadcast Ascends Again in October on Strength of Sports Viewership, according to Nielsen's Report of The Gauge™

Retrieved on:

Tuesday, November 21, 2023

The broadcast sports genre was up again in October (+15%) after recording a massive 360% monthly increase in September.

Key Points:

The broadcast sports genre was up again in October (+15%) after recording a massive 360% monthly increase in September.
Sports viewing, which was boosted most notably by NFL games and the MLB World Series, made up nearly 30% of all broadcast viewership.
In October 2022 by comparison, the sports genre made up 25% of the broadcast category, while the drama genre led with nearly 27%.
Also on a year-over-year basis, broadcast viewership was down by 5.6%, and the category has lost 1.4 share points.

Hankook Gauge Index: 1 in 2 Drivers will Opt Off-Road

Retrieved on:

Thursday, November 16, 2023

Gauge, Perception, Longevity, EV, Safety, Appetite, Road, Marketing, Hankook Tire

NASHVILLE, Tenn., Nov. 16, 2023 /PRNewswire/ -- Half of Americans are interested in getting off the beaten path – as long as there is a trail to follow. New data from Hankook Tire's ongoing Gauge Index survey found that 50% of drivers are interested in an off-road experience. What's more, 48% of that group is most interested in trail driving.

Key Points:

New data from Hankook Tire 's ongoing Gauge Index survey found that 50% of drivers are interested in an off-road experience.
When purchasing off-road tires, drivers are most likely to consider performance (25%), safety ratings (17%) or longevity (12%).
The Hankook Tire Gauge Index is a survey of Americans' attitudes and opinions about driving.
The latest survey, conducted September 5-8, 2023, polled 1,023 randomly selected Americans age 18 and older who have a valid U.S. driver's license.

GAUGE INTERWOOD LOGISTICS COMMENCES CONSTRUCTION

Retrieved on:

Tuesday, October 10, 2023

Gauge, Greystar Real Estate Partners, Senior, ESFR, John F. Kennedy Boulevard, FedEx, US Foods, LED, Tenant, George Bush Intercontinental Airport, CBRE, Goodman, Hardy Toll Road, USPS, Life, Sale, Rail freight transport

HOUSTON, Oct. 10, 2023 (GLOBE NEWSWIRE) -- Gauge Real Estate Partners, a precision developer of premier commercial projects, has commenced construction on another Class A, stand-alone industrial building known as Gauge Interwood Logistics.

Key Points:

HOUSTON, Oct. 10, 2023 (GLOBE NEWSWIRE) -- Gauge Real Estate Partners, a precision developer of premier commercial projects, has commenced construction on another Class A, stand-alone industrial building known as Gauge Interwood Logistics.
With an ideal position at the intersection of Interwood South Parkway and Heathrow Forest Parkway, Gauge Interwood Logistics sits on 6.94 acres and is the last developable tract within the 440-acre park.
“We are thrilled to commence construction on Gauge Interwood Logistics during a turbulent period within the capital markets, and we could not be more pleased with the project’s design and construction progress to date,” said Brian Attaway, Principal at Gauge.
“Gauge Interwood Logistics offers a unique lease or sale optionality for a best-in-class asset in the premier North Houston Interwood Business Park.

Tubi Surpasses 74 Million Monthly Active Users

Retrieved on:

Wednesday, September 6, 2023

FOX, FAST, AVOD, MRI, Investment, SAN, Fox Corporation, Nielsen, Growth, African Americans, Television, Tubi, Gauge

SAN FRANCISCO, Sept. 6, 2023 /PRNewswire/ -- Tubi (www.tubi.tv), Fox Corporation's (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today announced the company surpassed 74 million monthly active users and logged nearly 4 billion streaming hours for the first half of the calendar year. Tubi reaches 1.4% of total TV viewing time according to Nielsen's July 2023 The Gauge report, further cementing its leadership as the No. 1 AVOD player and most watched free ad-supported TV streaming service in the U.S.

Key Points:

Hits 1.4% of Total TV Viewing Time as The Most Watched Free Ad-Supported TV Streaming Service in the U.S.
SAN FRANCISCO, Sept. 6, 2023 /PRNewswire/ -- Tubi ( www.tubi.tv ), Fox Corporation's (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today announced the company surpassed 74 million monthly active users and logged nearly 4 billion streaming hours for the first half of the calendar year.
Tubi reaches 1.4% of total TV viewing time according to Nielsen's July 2023 The Gauge report, further cementing its leadership as the No.
Tubi offers viewers the world's largest content library, which now exceeds 200,000 movies and TV episodes and nearly 250 FAST Channels.
Tubi has committed to a content strategy that showcases diverse voices and stories for young and multicultural audiences; since the launch of Tubi Originals in June 2021, Tubi has produced or acquired and aired nearly 200 titles which have been watched by nearly 54 million viewers.

Nielsen's State of Play Report Delivers New Insights as Streaming's Next Evolution Brings Content Discovery Challenges for Viewers

Retrieved on:

Monday, August 28, 2023

Metadata, Music, FAST, Digital, Gauge, Multimedia, Time pressure gauge, Love, State of Play, Sport, IDS, Data science, Video game, Gracenote, Nielsen

NEW YORK, Aug. 28, 2023 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data, and analytics, today released its 2023 State of Play report outlining new findings on the fast-evolving streaming video landscape highlighting data and insights from Gracenote, Nielsen's content solutions business unit. The new report illuminates the surging number of program titles and streaming video services, as well as the resulting challenges for viewers who now spend 10.5 minutes per session deciding what to watch.

Key Points:

Nielsen's 2023 State of Play report outlines new findings on streaming and FAST based on data from Gracenote.
According to Gracenote data analysis, there were 1.9 million video titles available to viewers in the U.S., U.K., Canada, Mexico and Germany in July 2021.
But the wealth of available content and the proliferation of streaming choices has led to difficulties for viewers.
"So a clear understanding of content – where it's available, what it's about and whom it's attracting – is more critical than ever."

Nielsen’s Gauge Report: Holistic, But is it Relevant and Actionable for Advertisers, Brands and Marketers?

Retrieved on:

Thursday, August 17, 2023

TVB ( www.tvb.org ), the trade association of America’s local broadcast television industry, today issued this statement in response to Nielsen’s July 2023 Gauge Report.

Key Points:

TVB ( www.tvb.org ), the trade association of America’s local broadcast television industry, today issued this statement in response to Nielsen’s July 2023 Gauge Report.
“The Gauge Report provides a monthly view of the content and programming that audiences are watching on a television screen, including broadcast, cable and streaming platforms.
However, The Gauge doesn’t provide the key data needed by advertisers.
Lanzano continued, “For example, The Gauge’s July 2023 report shows Netflix representing 8% of total U.S. viewing.

Stellus Capital Management, LLC Provides Unitranche Financing in Support of Gauge Capital’s Acquisition of Craftable

Retrieved on:

Tuesday, August 1, 2023

Consulting, Data Management, Technology, Professional Services, Food, Beverage, Other Technology, Retail, Software, Other Professional Services, Restaurant, Bar, Finance, Software as a service, Name, Partnership, Gauge, Glenview Capital Management, Automation

Stellus Capital Management, LLC (“Stellus”) announced today that its affiliates provided senior debt financing in support of Gauge Capital’s (“Gauge”) partnership with Craftable, a leading hospitality-focused SaaS platform that provides back-of-house automation and management to the hospitality, food, beverage, and entertainment industries.

Key Points:

Stellus Capital Management, LLC (“Stellus”) announced today that its affiliates provided senior debt financing in support of Gauge Capital’s (“Gauge”) partnership with Craftable, a leading hospitality-focused SaaS platform that provides back-of-house automation and management to the hospitality, food, beverage, and entertainment industries.
Craftable serves thousands of hospitality industry operators and partners with some of the most prominent names in hospitality.
Gavin Roseman, Managing Director at Stellus, added, “We are excited to partner with Gauge on another transaction and look forward to working with Samuel Zats and the entire Craftable management team.
The partnership with Gauge will provide the team with additional resources and support to accelerate growth.”