RCA VP 3000 | Jotup

Consumers Pay 4X More Attention to CTV Ads When They Are Contextually Targeted with Artificial Intelligence

Retrieved on:

Thursday, October 26, 2023

NEW YORK, Oct. 26, 2023 /PRNewswire/ -- Due to the advanced targeting capabilities of CTV, advertisers can now get more granular in how they pair their ads with the precise contextual indicators within individual episodes. A new study by Alliance for Video-Level Contextual Advertising (AVCA), an organization dedicated to funding research into the use of Artificial Intelligence (AI) for contextual advertising in streaming, found that consumers pay nearly 4X (3.9X) more attention to ads that are hyper-relevant to the content they are watching.

Key Points:

"In our first study, we found consumers respond better when the ads they see are relevant to the specific content they are watching.
AI-enabled contextually targeted ads attract and hold consumer attention as these ads had 300% higher aided brand recall and double the unaided brand recall of ads that were targeted using standard demographic data and publisher-declared metadata such as keywords, genre, and rating.
The study also found viewers of AI-enabled contextual targeting were least distracted, generating 15% more total ad attention than ads targeted with demographic and publisher-declared metadata.
In fact, 63% of respondents stated that they paid more attention to AI-enabled contextually targeted ads.

NFL, NFLPA and StatusPRO Announce Upcoming Release of NFL PRO ERA II, the New Version of Their Popular First-Person Virtual Reality Game

Retrieved on:

Wednesday, September 13, 2023

The National Football League (NFL), the National Football League Players Association (NFLPA) and StatusPRO , Inc., a sports technology and gaming company that uses real-time player data to create authentic extended reality experiences, today announced NFL PRO ERA II, the successor to NFL PRO ERA, which was the first-ever NFL and NFLPA-licensed virtual reality (VR) simulation game.

Key Points:

The National Football League (NFL), the National Football League Players Association (NFLPA) and StatusPRO , Inc., a sports technology and gaming company that uses real-time player data to create authentic extended reality experiences, today announced NFL PRO ERA II, the successor to NFL PRO ERA, which was the first-ever NFL and NFLPA-licensed virtual reality (VR) simulation game.
View the full release here: https://www.businesswire.com/news/home/20230913742729/en/
Launching on September 28, NFL PRO ERA II will provide fans with the chance to be a part of the game themselves, with a one-of-a-kind experience.
Gamers will have the opportunity to compete as the quarterback of their favorite NFL team and play against other gamers, no matter where they’re located.
“NFL PRO ERA II will reduce this friction by embodying what sports is all about: competition.

Salesforce To Convene Hundreds of Black Tech Professionals For The 2nd Annual Dreamin' In Color Conference, June 14-16

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Tuesday, June 6, 2023

RALEIGH, N.C., June 6, 2023 /PRNewswire-PRWeb/ -- The Black Salesforce community is gearing up for the highly anticipated 2nd Annual Dreamin' In Color Conference, taking place from June 14-16 at the Raleigh Convention Center. This year's theme, 'Harlem Renaissance,' is a vibrant celebration of the history, culture and future of Black excellence in tech. As one of the fastest-growing tech ecosystems in the country, Raleigh remains as the perfect host city to welcome over 500 attendees from across the nation, and more than 25 leading tech and SaaS companies, including Salesforce, Mogli Technologies and Deloitte, as Dreamin' In Color sponsors.

Key Points:

The 2nd Annual Dreamin' In Color Conference is where the future of tech will meet the cultural legacy of the Harlem Renaissance.
RALEIGH, N.C., June 6, 2023 /PRNewswire-PRWeb/ -- The Black Salesforce community is gearing up for the highly anticipated 2nd Annual Dreamin' In Color Conference , taking place from June 14-16 at the Raleigh Convention Center.
This year's theme, 'Harlem Renaissance,' is a vibrant celebration of the history, culture and future of Black excellence in tech.
Attendees of the Dreamin' In Color Conference are Salesforce Professionals, Career Transitioners, College Students, Allies, Salesforce Employees, Consultants, and Independent Software Vendors.

Kroger Precision Marketing (KPM) Activates Omnichannel Inventory Through Magnite

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Tuesday, September 13, 2022

LG, ACR, VP, NYSE, Advertising, KPM, LATAM, CPG, KR, Program, Environment, RCA VP 3000, Technology, EMEA, Solution, Kroger, NASDAQ, Media strategy, CTV, GLOBE, Marketing, APAC, Video game, Retail, Magnite

Working with Magnite, KPM will enable its first party data packaged with premium omnichannel inventory, with an emphasis on CTV but spanning all formats including display and online video.

Key Points:

Working with Magnite, KPM will enable its first party data packaged with premium omnichannel inventory, with an emphasis on CTV but spanning all formats including display and online video.
Were excited to be working with Magnite to provide brands with a centralized access point to video and CTV inventory.
The rapid growth of Kroger Precision Marketing speaks to the incredibly valuable position they occupy in the market and the opportunity ahead for retail media, said Sean Buckley, Chief Revenue Officer at Magnite.
Kroger Precision Marketing was created nearly five years ago, applying data science to better connect consumer packaged goods brands with relevant households.

Volley Unveils ‘The Price Is Right’ Voice Game, Bringing TV’s Iconic Game Show to Smart Speakers

Retrieved on:

Monday, December 13, 2021

The Price Is Right voice game experience brings this show concept to life on Alexa devices.

Key Points:

The Price Is Right voice game experience brings this show concept to life on Alexa devices.
The game will have an accompanying visual experience for players using devices with screens such as the Echo Show or Fire TV.
Its an exciting creative process to re-design iconic game shows for the voice format, said Jess Thornhill, director of voice user experience at Volley.
Most recently, Volley launched Magic Word, an immersive word puzzle game available on Google Assistant Smart Displays.