New series of The Exchange Highlights Black Business Leaders Advancing Equity in Their Communities
NEW YORK, April 24, 2024 /PRNewswire/ -- The Exchange, a project led by Deloitte and a consortium of Black-owned local publishers, today announced it has published a new series of branded articles highlighting Black business leaders, a new feature tailored for diverse audiences. Launched last year, The Exchange is a pilot project managed by the Local Media Association and Local Media Consortium that aims to advance equity in media by sustaining local publications serving racially and ethnically diverse communities that have been underserved by mainstream media.
- Using Knotch, a content intelligence platform that surveys readers, the audience responses to the content series are overwhelmingly positive.
- Seventy-two percent of the respondents expressed a positive sentiment with the most popular reason being, "The content was inspirational."
- Through content-sharing technology used for The Exchange, the views of content in the leadership collection saw a 62% increase over previous content series.
- "Diverse voices matter, and we believe it is important to amplify these voices and increase knowledge sharing through a series on successful Black business leaders," said Sonny Messiah Jiles, CEO of The Defender Network.