Muck Rack Data: Majority of Leaders in Marketing and Communications Cover Both Roles
Muck Rack’s first ever State of Marketing and PR Leadership report , which surveyed 193 marketing and communications professionals with the title of director or above to examine the evolving landscape of marketing and communications leadership, also found that 44% of marketing and communications leaders report to the CEO.
- Muck Rack’s first ever State of Marketing and PR Leadership report , which surveyed 193 marketing and communications professionals with the title of director or above to examine the evolving landscape of marketing and communications leadership, also found that 44% of marketing and communications leaders report to the CEO.
- Communications and marketing communications (marcom) leaders prioritize building and maintaining media relationships while marketing leaders highlight reporting and analyzing impact as a top concern.
- “This data shows that communications and marketing leaders don’t have clearly defined roles in many organizations,” said Gregory Galant, cofounder and CEO of Muck Rack.
- We asked a series of role-confirming questions that allowed us to sort them into three groups: marketing leaders, communications leaders, and marcoms leaders, based on their primary function.