Sinclair Launches “Broadspan” Datacasting Platform
Sinclair, Inc. (Nasdaq: SBGI) announced the launch of its “Broadspan” datacasting platform to enable data distribution capability across all current Sinclair NextGen Broadcast (ATSC 3.0) markets where it serves as the host station.
- Sinclair, Inc. (Nasdaq: SBGI) announced the launch of its “Broadspan” datacasting platform to enable data distribution capability across all current Sinclair NextGen Broadcast (ATSC 3.0) markets where it serves as the host station.
- Edgio, Inc., a leading content delivery network, will become the first commercial partner of the Broadspan datacasting platform.
- It will use the Broadspan platform to deliver a true 4K experience to viewers, by supplementing streaming over the internet with over-the-air data.
- Aside from Edgio’s use of the Broadspan platform for a cost-efficient supplement to data off-loading, others can use the new platform to supplement and enhance their IP data distribution tools.